Monday, July 27, 2026

Cal Expects Football Return to Help Balance Athletic Department Budget

  • The Cal athletic department had planned for a $55 million budget shortfall.
  • AD Jim Knowlton said that TV rights fees could eliminate the need to take out a loan.
Cal Expects Return of Football to Help Balance Athletic Department Budget
Kelley L Cox-USA TODAY Sports

Pac-12 football will return to action this fall with a modified, seven-game schedule, walking back a previous decision to postpone all sports until 2021. 

UC Berkeley, which has 30 sports and about 850 athletes, had previously predicted a $55 million shortfall from its $100 million budget, with no money coming in from TV rights deals or ticket sales. 

But Athletic Director Jim Knowlton said in an interview with The New York Times that the department had found a way to make it work before the conference’s decision to restart. That plan included taking out an approximately $20 million loan, which he now thinks could be covered by the TV rights fees for the season. 

“Depending on how much we receive from our TV partners, it could be no loan at all, if, in fact, we get $20-plus million from our TV partners,” Knowlton said. “That would be great news for us, since we’ve got debt service already. We can balance our numbers with a $55 million loss, so any of the revenue is just going to help us in that pursuit.”

Knowlton’s comments contradict what Oregon President Michael Schill said following the announcement of the Pac-12’s latest plans. Schill claimed that any money recouped from the restart will be “tiny” compared to what programs have lost. 

Knowlton said that the financial gains didn’t “drive” Cal’s decision to restart, but that “for me to say I’m not cognizant of the financial implications would tell you I’m not a responsible leader.” Schill said that the potential gains “had no effect on our decision.”

While football games do return, they won’t have fans in the stadium. Knowlton said that Cal gave season ticket holders the option to donate the money they had already put down for the 2020 season, roll that money over to next season, or get a refund. Cal had a 91% season ticket renewal rate, and less than 7% have asked for a refund, Knowlton told The Times. 

Knowlton also said that he didn’t feel any external pressure to restart the season. The return of college football has been highly politicized, with President Donald Trump and various politicians pushing publicly for conferences like the Big Ten to reverse their decisions to postpone football. 

“I did not feel pressure from any group — except maybe our student-athletes who were excited about playing, if we could do it safely. And until we could, I just couldn’t look them in the eye, their parents in the eye, and say we’ve got a good handle on all of our protocols and all we’re going to do to go back to contact practices and competitions. So I didn’t feel the pressure,” Knowlton said. “And when we were able to find a way to meet our budget numbers, even without football, I was content, that when it was right, we’d make the decision.”

The Times asked Knowlton if he has a response to critics of schools who are bringing back athletic teams before the general student body. 

“We brought 2,000 students back into housing, our research density is at 25%and growing, we’ve had athletes doing voluntary workouts outdoors on our campus. And each piece of campus continues to look at what we can do safely that will continue to allow the campus to open,” Knowlton said. “I don’t see us as being on an island. I see us as part of a larger campus, looking to grow the footprint back on campus. We’re continuing to do and hope that the current trajectory and success continues, because I think we’re doing it right.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Packers Say Other NFL Teams Have An ‘ATM Machine’ They Lack

The NFL team reiterates it will not sell the Lambeau Field naming rights.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots wide receiver Stefon Diggs (8) during halftime against the Seattle Seahawks in Super Bowl LX at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

Big Names Remain Unsigned as NFL Training Camps Open

Stefon Diggs and Tyreek Hill are two receivers still available.
Sep 22, 2016; Foxborough, MA, USA; New England Patriots tight end Rob Gronkowski (87) and Patriots head coach Bill Belichick walk along the sidelines before their game against the Houston Texans at Gillette Stadium. Mandatory Credit: Winslow Townson-USA TODAY Sports

Gronk on His Favorite Memorabilia and Belichick’s Jersey-Swap Ban

Gronkowski also discussed Belichick’s approach to managing his personality.

49ers’ Strange Offseason Takes Another Turn With Shanahan Crash

Shanahan will be limited for the start of training camp.
podcast thumbnail mobile
Front Office Sports Today

7/27/26 – LeBron’s 76ers Decision, WNBA Officiating Overhaul, Michigan AD Buyout

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
UNC football general manager Michael Lombardi

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.
July 27, 2026

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
July 23, 2026

Trump-Backed College Sports Bill Faces Hurdles As Deadline Nears

If it doesn’t pass the Senate by August, it could be dead.
Josh Pate
July 21, 2026

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.