Monday, June 22, 2026

Cal Expects Football Return to Help Balance Athletic Department Budget

  • The Cal athletic department had planned for a $55 million budget shortfall.
  • AD Jim Knowlton said that TV rights fees could eliminate the need to take out a loan.
Cal Expects Return of Football to Help Balance Athletic Department Budget
Kelley L Cox-USA TODAY Sports

Pac-12 football will return to action this fall with a modified, seven-game schedule, walking back a previous decision to postpone all sports until 2021. 

UC Berkeley, which has 30 sports and about 850 athletes, had previously predicted a $55 million shortfall from its $100 million budget, with no money coming in from TV rights deals or ticket sales. 

But Athletic Director Jim Knowlton said in an interview with The New York Times that the department had found a way to make it work before the conference’s decision to restart. That plan included taking out an approximately $20 million loan, which he now thinks could be covered by the TV rights fees for the season. 

“Depending on how much we receive from our TV partners, it could be no loan at all, if, in fact, we get $20-plus million from our TV partners,” Knowlton said. “That would be great news for us, since we’ve got debt service already. We can balance our numbers with a $55 million loss, so any of the revenue is just going to help us in that pursuit.”

Knowlton’s comments contradict what Oregon President Michael Schill said following the announcement of the Pac-12’s latest plans. Schill claimed that any money recouped from the restart will be “tiny” compared to what programs have lost. 

Knowlton said that the financial gains didn’t “drive” Cal’s decision to restart, but that “for me to say I’m not cognizant of the financial implications would tell you I’m not a responsible leader.” Schill said that the potential gains “had no effect on our decision.”

While football games do return, they won’t have fans in the stadium. Knowlton said that Cal gave season ticket holders the option to donate the money they had already put down for the 2020 season, roll that money over to next season, or get a refund. Cal had a 91% season ticket renewal rate, and less than 7% have asked for a refund, Knowlton told The Times. 

Knowlton also said that he didn’t feel any external pressure to restart the season. The return of college football has been highly politicized, with President Donald Trump and various politicians pushing publicly for conferences like the Big Ten to reverse their decisions to postpone football. 

“I did not feel pressure from any group — except maybe our student-athletes who were excited about playing, if we could do it safely. And until we could, I just couldn’t look them in the eye, their parents in the eye, and say we’ve got a good handle on all of our protocols and all we’re going to do to go back to contact practices and competitions. So I didn’t feel the pressure,” Knowlton said. “And when we were able to find a way to meet our budget numbers, even without football, I was content, that when it was right, we’d make the decision.”

The Times asked Knowlton if he has a response to critics of schools who are bringing back athletic teams before the general student body. 

“We brought 2,000 students back into housing, our research density is at 25%and growing, we’ve had athletes doing voluntary workouts outdoors on our campus. And each piece of campus continues to look at what we can do safely that will continue to allow the campus to open,” Knowlton said. “I don’t see us as being on an island. I see us as part of a larger campus, looking to grow the footprint back on campus. We’re continuing to do and hope that the current trajectory and success continues, because I think we’re doing it right.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Women’s National Football Conference

Women’s Football Is Ready for Its Tom Brady Moment

The league hit an inflection point in its just-completed seventh season.
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.

Sorsby Brings Unprecedented Intrigue to NFL Supplemental Draft

No players other than Sorsby have entered the supplemental draft.

Sorsby Leaves Texas Tech, Declares for NFL Supplemental Draft

The news comes hours after the Big 12 sued Texas Tech.

Fernando Mendoza’s Rookie Edge With Raiders? Access to Tom Brady 

Fernando Mendoza’s relationship with Tom Brady is growing.
podcast thumbnail mobile
Front Office Sports Today

6/22/26 – USMNT Wins the Group, Serena Gets Wimbledon Wild Card, UFC White House Ratings, Wyndham Clark Wins US Open

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.

Ten Pro Sports Unions Criticize Bipartisan College Sports Bill

“The bill further silences college athletes’ voices on the job,” the AFL-CIO said.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026. REUTERS/Evan Vucci
June 16, 2026

Amended College Sports Bill Leaves SEC, Big Ten Concerns Intact

The amended bill doesn’t alleviate the Big Ten and SEC’s biggest concerns.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025. Mandatory Credit: Jack Gruber-USA TODAY
June 18, 2026

Landmark College Sports Bill Advances Toward Senate Vote

The SEC and Big Ten remain opposed to the bill.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 15, 2026

Big 12 Sues Texas Tech, Texas AG Over Potential Sorsby Sanctions

The lawsuit comes one week after Sorsby was granted an injunction.
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 12, 2026

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) and tight end JJ Buchanan (81) celebrate after a touchdown against the Nebraska Cornhuskers in the first half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
June 12, 2026

University of Utah Finalizes Private-Equity Deal

Utah is the first athletic department to sign a private-equity deal.
Jun 5, 2026; Morgantown, WV, USA; West Virginia Mountaineers fans sing “Country Roads” after defeating the Cal Poly Mustangs at Kendrick Family Ballpark. Mandatory Credit: Ben Queen-Imagn Images
June 12, 2026

How Troy and West Virginia Baseball Met Unprecedented Demand

Troy and West Virginia open Men’s College World Series play on Friday.