• Loading stock data...
Thursday, December 25, 2025

Cal Expects Football Return to Help Balance Athletic Department Budget

  • The Cal athletic department had planned for a $55 million budget shortfall.
  • AD Jim Knowlton said that TV rights fees could eliminate the need to take out a loan.
Cal Expects Return of Football to Help Balance Athletic Department Budget
Kelley L Cox-USA TODAY Sports

Pac-12 football will return to action this fall with a modified, seven-game schedule, walking back a previous decision to postpone all sports until 2021. 

UC Berkeley, which has 30 sports and about 850 athletes, had previously predicted a $55 million shortfall from its $100 million budget, with no money coming in from TV rights deals or ticket sales. 

But Athletic Director Jim Knowlton said in an interview with The New York Times that the department had found a way to make it work before the conference’s decision to restart. That plan included taking out an approximately $20 million loan, which he now thinks could be covered by the TV rights fees for the season. 

“Depending on how much we receive from our TV partners, it could be no loan at all, if, in fact, we get $20-plus million from our TV partners,” Knowlton said. “That would be great news for us, since we’ve got debt service already. We can balance our numbers with a $55 million loss, so any of the revenue is just going to help us in that pursuit.”

Knowlton’s comments contradict what Oregon President Michael Schill said following the announcement of the Pac-12’s latest plans. Schill claimed that any money recouped from the restart will be “tiny” compared to what programs have lost. 

Knowlton said that the financial gains didn’t “drive” Cal’s decision to restart, but that “for me to say I’m not cognizant of the financial implications would tell you I’m not a responsible leader.” Schill said that the potential gains “had no effect on our decision.”

While football games do return, they won’t have fans in the stadium. Knowlton said that Cal gave season ticket holders the option to donate the money they had already put down for the 2020 season, roll that money over to next season, or get a refund. Cal had a 91% season ticket renewal rate, and less than 7% have asked for a refund, Knowlton told The Times. 

Knowlton also said that he didn’t feel any external pressure to restart the season. The return of college football has been highly politicized, with President Donald Trump and various politicians pushing publicly for conferences like the Big Ten to reverse their decisions to postpone football. 

“I did not feel pressure from any group — except maybe our student-athletes who were excited about playing, if we could do it safely. And until we could, I just couldn’t look them in the eye, their parents in the eye, and say we’ve got a good handle on all of our protocols and all we’re going to do to go back to contact practices and competitions. So I didn’t feel the pressure,” Knowlton said. “And when we were able to find a way to meet our budget numbers, even without football, I was content, that when it was right, we’d make the decision.”

The Times asked Knowlton if he has a response to critics of schools who are bringing back athletic teams before the general student body. 

“We brought 2,000 students back into housing, our research density is at 25%and growing, we’ve had athletes doing voluntary workouts outdoors on our campus. And each piece of campus continues to look at what we can do safely that will continue to allow the campus to open,” Knowlton said. “I don’t see us as being on an island. I see us as part of a larger campus, looking to grow the footprint back on campus. We’re continuing to do and hope that the current trajectory and success continues, because I think we’re doing it right.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

Netflix Christmas Day Encore Will Test NFL’s Holiday Staying Power

This year’s doubleheader is lacking pivotal matchups.
Dec 20, 2025; Oxford, MS, USA; Mississippi Rebels linebacker Tahj Chambers (26), defensive end Kam Franklin (5) and linebacker Jaden Yates (30) reacts after a fumble recovery against the Tulane Green Wave during the second half of a game at Vaught-Hemingway Stadium.

CFP First-Round Viewership Falls 7% Amid Stiff NFL Competition

Last weekend’s CFP games averaged 9.9 million viewers.
Dec 21, 2025; Detroit, Michigan, USA; Detroit Lions cornerback Rock Ya-Sin (23) tackles Pittsburgh Steelers wide receiver DK Metcalf (4) during the fourth quarter at Ford Field.

DK Metcalf Will Lose More Than $45M After NFL Upholds Suspension

The suspension voids $45 million in guaranteed money.
Oct 11, 2025; Columbia, Missouri, USA; Missouri Tigers defensive end Damon Wilson II (8) celebrates after recovering a fumble during the second half against the Alabama Crimson Tide at Faurot Field at Memorial Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images

Georgia, Ex-Football Player Suing Each Other in NIL Dispute

Star DE Damon Wilson transferred to Missouri after two years at Georgia.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

From NBA Draft Pick to College Center: James Nnaji Joins Baylor

Several former professionals have chosen to play in the NCAA this year.
Dec 20, 2025; Eugene, OR, USA; Oregon Ducks head coach Dan Lanning celebrates during the third quarter against the James Madison Dukes at Autzen Stadium.
December 23, 2025

Oregon’s Dan Lanning Criticizes CFP’s Neutral Sites and Scheduling

The Ducks are traveling to the Orange Bowl to play Texas Tech.
December 23, 2025

Darryn Peterson’s Family Is Making Injury Decisions, Self Says

Peterson is the projected top pick in June’s NBA Draft.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Nov 29, 2025; Stanford, California, USA; Notre Dame Fighting Irish quarterback Kenny Minchey (8) runs with the football during the fourth quarter against the Stanford Cardinal at Stanford Stadium.
December 23, 2025

Notre Dame’s Future Even Cloudier After Cancelling USC Series

The historic rivalry game won’t be played in 2026 or 2027.
Dec 6, 2025; Atlanta, GA, USA; Georgia defensive back Jacorey Thomas (20) makes a tackle on Alabama wide receiver Germie Bernard (5) at Mercedes-Benz Stadium.
December 23, 2025

The Year Schools Paid Their Players

Players earned millions more than ever before.
December 21, 2025

LSU Coach Lane Kiffin Earns $250K Bonus After Ole Miss’s CFP Win

LSU agreed to pay Kiffin’s performance bonus terms at Ole Miss.
December 21, 2025

CFP First-Round Results Vindicate Committee, Expose Group of 6

The early results raise questions about the selection process and future formats.