Thursday, April 16, 2026

Cal Expects Football Return to Help Balance Athletic Department Budget

  • The Cal athletic department had planned for a $55 million budget shortfall.
  • AD Jim Knowlton said that TV rights fees could eliminate the need to take out a loan.
Cal Expects Return of Football to Help Balance Athletic Department Budget
Kelley L Cox-USA TODAY Sports

Pac-12 football will return to action this fall with a modified, seven-game schedule, walking back a previous decision to postpone all sports until 2021. 

UC Berkeley, which has 30 sports and about 850 athletes, had previously predicted a $55 million shortfall from its $100 million budget, with no money coming in from TV rights deals or ticket sales. 

But Athletic Director Jim Knowlton said in an interview with The New York Times that the department had found a way to make it work before the conference’s decision to restart. That plan included taking out an approximately $20 million loan, which he now thinks could be covered by the TV rights fees for the season. 

“Depending on how much we receive from our TV partners, it could be no loan at all, if, in fact, we get $20-plus million from our TV partners,” Knowlton said. “That would be great news for us, since we’ve got debt service already. We can balance our numbers with a $55 million loss, so any of the revenue is just going to help us in that pursuit.”

Knowlton’s comments contradict what Oregon President Michael Schill said following the announcement of the Pac-12’s latest plans. Schill claimed that any money recouped from the restart will be “tiny” compared to what programs have lost. 

Knowlton said that the financial gains didn’t “drive” Cal’s decision to restart, but that “for me to say I’m not cognizant of the financial implications would tell you I’m not a responsible leader.” Schill said that the potential gains “had no effect on our decision.”

While football games do return, they won’t have fans in the stadium. Knowlton said that Cal gave season ticket holders the option to donate the money they had already put down for the 2020 season, roll that money over to next season, or get a refund. Cal had a 91% season ticket renewal rate, and less than 7% have asked for a refund, Knowlton told The Times. 

Knowlton also said that he didn’t feel any external pressure to restart the season. The return of college football has been highly politicized, with President Donald Trump and various politicians pushing publicly for conferences like the Big Ten to reverse their decisions to postpone football. 

“I did not feel pressure from any group — except maybe our student-athletes who were excited about playing, if we could do it safely. And until we could, I just couldn’t look them in the eye, their parents in the eye, and say we’ve got a good handle on all of our protocols and all we’re going to do to go back to contact practices and competitions. So I didn’t feel the pressure,” Knowlton said. “And when we were able to find a way to meet our budget numbers, even without football, I was content, that when it was right, we’d make the decision.”

The Times asked Knowlton if he has a response to critics of schools who are bringing back athletic teams before the general student body. 

“We brought 2,000 students back into housing, our research density is at 25%and growing, we’ve had athletes doing voluntary workouts outdoors on our campus. And each piece of campus continues to look at what we can do safely that will continue to allow the campus to open,” Knowlton said. “I don’t see us as being on an island. I see us as part of a larger campus, looking to grow the footprint back on campus. We’re continuing to do and hope that the current trajectory and success continues, because I think we’re doing it right.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 21, 2026; Los Angeles, CA, USA; Founders FFC quarterback Tom Brady (12) throws ball against Logan Paul of Wildcats FFC during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

Fanatics-Tom Brady Flag Football Deal With Saudis in Peril

The event is expected to continue with or without Saudi funding.
Jan 10, 2026; Chicago, IL, USA; Green Bay Packers wide receiver Matthew Golden (0) scores a touchdown against the Chicago Bears during the second half of an NFC Wild Card Round game at Soldier Field.

Efforts to Fight Sports Streaming Fragmentation Ramp Up in D.C.

“It’s not only confusing, it’s also damn expensive.”

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.

Illinois Politicians Continue Push to Keep Bears in State 

A proposed bill would let the Bears negotiate local tax rates.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.
exclusive
April 14, 2026

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.
April 15, 2026

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 9, 2026

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.
April 8, 2026

UNC Makes Michael Malone Among College Basketball’s Richest

It will be his first college job since 2001.
Dusty May
April 7, 2026

Transfer Portal Chaos Began Amid Michigan’s Title Celebration

The transfer portal opened in the middle of postgame celebrations.
April 7, 2026

Once-Mighty Tennessee Down to One Player After Portal Exodus

The Volunteers lost all players with eligibility to the transfer portal.