• Loading stock data...
Tuesday, November 25, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Cal Expects Football Return to Help Balance Athletic Department Budget

  • The Cal athletic department had planned for a $55 million budget shortfall.
  • AD Jim Knowlton said that TV rights fees could eliminate the need to take out a loan.
Cal Expects Return of Football to Help Balance Athletic Department Budget
Kelley L Cox-USA TODAY Sports

Pac-12 football will return to action this fall with a modified, seven-game schedule, walking back a previous decision to postpone all sports until 2021. 

UC Berkeley, which has 30 sports and about 850 athletes, had previously predicted a $55 million shortfall from its $100 million budget, with no money coming in from TV rights deals or ticket sales. 

But Athletic Director Jim Knowlton said in an interview with The New York Times that the department had found a way to make it work before the conference’s decision to restart. That plan included taking out an approximately $20 million loan, which he now thinks could be covered by the TV rights fees for the season. 

“Depending on how much we receive from our TV partners, it could be no loan at all, if, in fact, we get $20-plus million from our TV partners,” Knowlton said. “That would be great news for us, since we’ve got debt service already. We can balance our numbers with a $55 million loss, so any of the revenue is just going to help us in that pursuit.”

Knowlton’s comments contradict what Oregon President Michael Schill said following the announcement of the Pac-12’s latest plans. Schill claimed that any money recouped from the restart will be “tiny” compared to what programs have lost. 

Knowlton said that the financial gains didn’t “drive” Cal’s decision to restart, but that “for me to say I’m not cognizant of the financial implications would tell you I’m not a responsible leader.” Schill said that the potential gains “had no effect on our decision.”

While football games do return, they won’t have fans in the stadium. Knowlton said that Cal gave season ticket holders the option to donate the money they had already put down for the 2020 season, roll that money over to next season, or get a refund. Cal had a 91% season ticket renewal rate, and less than 7% have asked for a refund, Knowlton told The Times. 

Knowlton also said that he didn’t feel any external pressure to restart the season. The return of college football has been highly politicized, with President Donald Trump and various politicians pushing publicly for conferences like the Big Ten to reverse their decisions to postpone football. 

“I did not feel pressure from any group — except maybe our student-athletes who were excited about playing, if we could do it safely. And until we could, I just couldn’t look them in the eye, their parents in the eye, and say we’ve got a good handle on all of our protocols and all we’re going to do to go back to contact practices and competitions. So I didn’t feel the pressure,” Knowlton said. “And when we were able to find a way to meet our budget numbers, even without football, I was content, that when it was right, we’d make the decision.”

The Times asked Knowlton if he has a response to critics of schools who are bringing back athletic teams before the general student body. 

“We brought 2,000 students back into housing, our research density is at 25%and growing, we’ve had athletes doing voluntary workouts outdoors on our campus. And each piece of campus continues to look at what we can do safely that will continue to allow the campus to open,” Knowlton said. “I don’t see us as being on an island. I see us as part of a larger campus, looking to grow the footprint back on campus. We’re continuing to do and hope that the current trajectory and success continues, because I think we’re doing it right.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN, CFP Push Expansion Deadline Back Nearly Two Months

The Dec. 1 decision deadline is moving to Jan. 23.
Oct 24, 2025; Blacksburg, Virginia, USA; California Golden Bears head coach Justin Wilcox before the game at Lane Stadium.

Coaching Carousel Speeds Up, but Buyout Costs Might Slow

Twelve coaches have been fired since the season began.

Savannah Bananas Try to Crack Down on Ticket Resellers

The team says it’s launching its own resale market next year.
Nov 23, 2025; Paradise, Nevada, USA;Las Vegas Raiders quarterback Geno Smith (7) is sacked by Cleveland Browns defensive tackle Mike Hall Jr. (51) and defensive end Isaiah McGuire (57) in the second half at Allegiant Stadium.

Raiders Cut Losses by Firing Chip Kelly, Highest-Paid NFL OC

The Raiders had lured Kelly away from Ohio State with a $6 million salary.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
exclusive
November 22, 2025

Schools Consider Not Signing House v. NCAA Enforcement Memo

Texas Tech’s general counsel has advised the school not to sign.
November 23, 2025

Lane Kiffin Is at the Center of a Three-School SEC Storm

Ole Miss is expected to match the offers from LSU and Florida.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
NCAA
November 21, 2025

Schools Vote Against Rule Allowing College Athletes to Bet on Pro Sports

The NCAA initiated a review process for the rule approved in October.
Oct 11, 2025; Los Angeles, California, USA; USC Trojans wide receiver Makai Lemon (6) takes the ball on a kickoff return in the second half against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum
November 20, 2025

UC Investments Head: ‘Do a Little Prayer’ for Our Big Ten Deal

He confirmed “there is no deal on the table” currently.
November 19, 2025

Franklin Hire First Move of Virginia Tech’s New Big-Spending Mentality

The former Penn State coach signed a five-year deal with the Hokies.
Nov 8, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) drops back to pass against the Nebraska Cornhuskers during the second half at the Rose Bowl.
November 19, 2025

Conferences Agree to Terms of House v. NCAA Enforcement Memo

Schools have two weeks to sign the agreement.