• Loading stock data...
Tuesday, February 11, 2025

Caitlin Clark Passes Shedeur Sanders As Fanatics’ Top-Selling NIL-Era Athlete

  • The Iowa guard took the spot hours after her record-breaking game against Michigan on Thursday.
  • ‘You break it, you own it’ T-shirt sales put Clark over the top.
Julia Hansen/Iowa City Press-Citizen/USA TODAY NETWORK

Caitlin Clark became the NCAA women’s basketball all-time scoring champ last week—but she wasn’t finished breaking records.

The Iowa guard passed Kelsey Plum for that mark with a first-half three-pointer against Michigan on Thursday… and within hours she became Fanatics’ top-selling NIL athlete, according to data provided to Front Office Sports by the retail giant. To take that spot, Clark passed Colorado quarterback Shedeur Sanders in total sales since Fanatics began selling athlete-branded college gear in 2022, one year after the Supreme Court’s unanimous decision in the NCAA v. Alston case that led to the first NIL guidelines

According to Fanatics, the gear that pushed Clark over the top included a T-shirt bearing the “You break it, you own it” slogan that Nike featured on social media after Clark set the scoring record.

Also on Fanatics: An autographed Topps Now trading card commemorating Clark’s scoring feat sold out in less than 10 minutes. Cards from that Fanatics Collectibles series are listed for as much as $1,750 on eBay. (Fanatics purchased Topps for roughly $500 million in 2022.)

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) skates with the puck as Pittsburgh Penguins center Sidney Crosby (87) defends during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”

Super Bowl LIX Defies Trends, Sets U.S. TV Viewership Record

The Eagles’ emphatic title win makes U.S. television history.
breaking

Arbitrators Find for A-Rod, Marc Lore in Timberwolves Ownership Battle

Rodriguez is set to become an NBA owner after a yearslong saga.
Jan 26, 2025; Philadelphia, PA, USA; Washington Commanders quarterback Jayden Daniels (5) looks to pass the ball against the Philadelphia Eagles during the second half in the NFC Championship game at Lincoln Financial Field.

NFL’s Aggressive Flex Scheduling Expected to Reshape 2025 Lineup

Next season’s schedule could include more flexible windows.

Featured Today

Brady and Mahomes

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 9, 2025; New Orleans, LA, USA; Recording artist SZA and recording artist Kendrick Lamar perform during halftime Super Bowl LIX at Caesars Superdome.

Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse.
January 24, 2025

EA Sports Stumbles: Stock Plummets As Soccer Game Misses the Goal

A downbeat forecast sends shares in the video game developer tumbling.
February 7, 2025

Super Bowl Ticket Prices Still Dropping As Lodging Costs Soar

Prices have fallen by another 20% since Monday amid a local lodging crunch.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Jan 17, 2025; Dallas, Texas, USA; A view of the shoes of Dallas Mavericks guard Kyrie Irving (11) during the second half against the Oklahoma City Thunder at the American Airlines Center.
January 23, 2025

China’s Anta Is Fastest-Growing Sneaker Brand on StockX

Nike broke off its shoe deal with Kyrie Irving in 2022.
Kristin Juszczyk (left)
January 10, 2025

How Taylor Swift Turbocharged Kristin Juszczyk From Sewing Machine to Major NFL..

Several of the pieces sold out within the first day.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
December 19, 2024

‘Stubbornly High’ Inventory Slowing New Nike CEO’s Turnaround Mission

The sportswear giant continues to discount its products heavily.
A line of Black Friday shoppers streams into the Nike Store at Tanger Outlets in Pooler.
November 29, 2024

Sportswear Giants Are Ready for Trump’s Tariffs This Time Around

Retailers cut their exposure to China when Trump imposed tariffs in 2018.