• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Caitlin Clark Passes Shedeur Sanders As Fanatics’ Top-Selling NIL-Era Athlete

  • The Iowa guard took the spot hours after her record-breaking game against Michigan on Thursday.
  • ‘You break it, you own it’ T-shirt sales put Clark over the top.
Julia Hansen/Iowa City Press-Citizen/USA TODAY NETWORK

Caitlin Clark became the NCAA women’s basketball all-time scoring champ last week—but she wasn’t finished breaking records.

The Iowa guard passed Kelsey Plum for that mark with a first-half three-pointer against Michigan on Thursday… and within hours she became Fanatics’ top-selling NIL athlete, according to data provided to Front Office Sports by the retail giant. To take that spot, Clark passed Colorado quarterback Shedeur Sanders in total sales since Fanatics began selling athlete-branded college gear in 2022, one year after the Supreme Court’s unanimous decision in the NCAA v. Alston case that led to the first NIL guidelines

According to Fanatics, the gear that pushed Clark over the top included a T-shirt bearing the “You break it, you own it” slogan that Nike featured on social media after Clark set the scoring record.

Also on Fanatics: An autographed Topps Now trading card commemorating Clark’s scoring feat sold out in less than 10 minutes. Cards from that Fanatics Collectibles series are listed for as much as $1,750 on eBay. (Fanatics purchased Topps for roughly $500 million in 2022.)

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark’s WNBA Chapter Officially Opens as No. 1 Overall Pick

Clark’s professional career is starting as a member of the Indiana Fever.

Boban’s Stunt Won Clippers Fans Thousands of Dollars of Chicken

High attendance and prices in L.A. are costly for Chick-fil-A.

Out of Her ‘Comfort Zone’: SNL Starts Caitlin Clark’s Whirlwind Draft Weekend

‘The Today Show,’ ESPN, and an Empire State Building photo opp.
podcast thumbnail mobile
Front Office Sports Today

DeSean Jackson and LeSean McCoy Make Media Moves

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Fanatics Steps Into Live Events After Being Tripped up by Uniforms

The new three-day sports festival is modeled somewhat after New York Comic Con.
March 13, 2024

Trouble for the Three Stripes: Adidas Posts First Annual Loss Since 1992

The North American market proves troublesome for the athletic footwear and apparel giant.
March 14, 2024

Under Armour Turns to Its Founder As Industry Turbulence Continues

The embattled sports apparel and footwear company brings back its founder.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
Sponsored

NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47

With the new partnership between ’47 and NASCAR, racing fans can express their love like never before.
December 21, 2023

Nike Loses Jokić, but Posts Earnings, Income Increases

Denver Nuggets superstar embraces upstart Chinese brand 361 Degrees.
December 4, 2023

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

A distance roll back is set to be coming to golf balls.
November 25, 2023

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.