• Loading stock data...
Saturday, June 22, 2024

Bundesliga Revisits Media Rights Sale

  • The DFL will reportedly consider selling domestic and international rights.
  • The size of a potential stake sale in undecided.

German soccer’s governing body is reportedly set to resume discussions on selling a stake in a new media rights subsidiary.

The DFL, which is expected to agree on the talks at a meeting in early February, will consider both domestic and international rights, according to Bloomberg. Conversations were reportedly hindered late last year by the departure of CEO Donata Hopfen. 

  • The size of a potential stake, structure, or timeline has not been decided. 
  • In August, Bloomberg reported that the DFL was considering selling up to 20% for a package — which could be worth $18 billion — as well as loans or other strategic investment ideas.

Advent International, Blackstone Inc., CVC Capital Partners, and KKR & Co. are reportedly interested in investing in the DFL, which oversees Germany’s top two Bundesliga divisions.

In 2021, the DFL terminated plans to sell a 25% stake in its overseas broadcasting rights following pushback from clubs.

Media Mania

Several other top leagues have sold stakes in media arms in the past couple of years.

In 2022, Ligue 1 sold a 13% stake of its media rights business to CVC Capital in a deal worth $1.65 billion. In 2021, La Liga entered into a $2.3 billion deal for an 8.2% stake in a new company holding the league’s media rights.

Copy Link
Link Copied
Link Copied

What to Read

TV Companies Losing Subscribers As Sports Rights Deals Continue to Rise

Four major TV provider companies reported huge losses.

Border War Intensifies: Kansas Makes Swift Move to Lure Chiefs and Royals

A bipartisan supermajority of Kansas legislators approve bonding for new stadiums for the Chiefs and Royals.

U.S. Hosts Copa América: A Milestone in Soccer’s Oldest Tournament

The U.S. hosting of the tournament follows a larger partnership between two major soccer federations.

Euro 2024 Kicks Off With Record Demand and Streaming Issues

Ten German cities are hosting matches this month.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.
June 18, 2024

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.
June 20, 2024

The NFL Could Be the Key to Stephen A. Smith’s ESPN Future

Can Stephen A. Smith become the next Howard Cosell?

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 18, 2024

Roger Goodell Rips ‘Below Standard’ NFL Network Broadcasts in Trial Testimony

The commissioner testified in federal court that NFL Network was subpar.
June 18, 2024

ESPN’s Up-and-Down NBA Season Ends With Finals to Forget

The Finals are set to stay on ESPN through 2036.
June 17, 2024

Leagues’ Disclosure Demands Add Complexity to DSG’s Bankruptcy Exit

The bankrupt regional sports network operator makes an emergency motion for a discovery conference.
June 17, 2024

Why U.S. Soccer Fans Can’t Watch Some Euro 2024 Games on Cable

The small number of matches are exclusively on the expensive streamer.