• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Bryson DeChambeau to Become ‘Face’ of DraftKings Golf

  • The golfer will wear the company’s logo on his signature golf cap during tournaments.
  • Golf is DraftKings’ fourth most-popular sport for daily fantasy.
Bryson DeChambeau to Become ‘Face’ of DraftKings Golf
Kohjiro Kinno

DraftKings and golfer Bryson DeChambeau have a new multi-year, exclusive agreement to make the 2020 U.S. Open champion the “face” of the company’s golf footprint. 

As part of the integrated brand, content and marketing deal, DeChambeau’s signature golf cap will feature the DraftKings logo on the side beginning at the 2020 Masters. 

“Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream brand exposure and fan experience,” DraftKings CEO Jason Robins said in an announcement. “As one of golf’s most promising athletes and the current U.S. Open champion, DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our customers.”

DeChambeau’s sponsorship will also include experience-based ways to engage fans, like playing a round of golf with him or receiving lessons. 

Golf is DraftKings’ fourth most-popular sport for daily fantasy, and the golf sportsbook has grown ten-fold year-over-year, the company said. Excluding NFL games, the 2019 Masters ranked among the top five highest-bet sporting events on the platform. 

“DraftKings has been at the forefront of innovation for how people experience golf, and the company continues to modernize the game through technology built by and for sports fans,” DeChambeau said. “The gaming industry has already helped golf reach broader audiences, and I am proud to work with DraftKings on boosting fan excitement and engagement in the game.”

Last month, DraftKings inked a deal with Turner Sports to become the exclusive sportsbook and daily fantasy sports providers across its non-NBA programming, which includes the PGA Tour. In early October, when the company announced a public offering of 32 million shares of Class A common stock, DraftKings forecasted marketing expenses to be at least $200 million in the third quarter. 

With the Masters — normally held in April — delayed to November because of the COVID-19 pandemic and now overlapping with the NFL season, DraftKings is offering a $100,000 free-to-play pool that captures the action of both sports, marking the company’s first multi-sport pool.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Massachusetts Sues Kalshi To Block Sports Prediction Markets

A lawsuit claims the company’s offerings are indistinguishable from traditional sports bets.

Dexter Fowler Wants to Change the Narrative on Athlete Ownership

The former MLB All-Star owns a stake in Premier League team Bournemouth.
Mar 3, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) warms up prior to the game against the Washington Wizards at Kaseya Center.
Sponsored

Hornets Cancel Sports Betting Night Vs. Heat Over Terry Rozier Tie-In

Terry Rozier is under federal investigation for point-shaving in a 2023 game when he was on the Hornets.

Greg Norman Leaves LIV As Golf World Continues to Shift

Norman relinquished the league’s CEO role in January.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles cornerback Adoree' Jackson (8) tackles Dallas Cowboys wide receiver CeeDee Lamb (88) during the third quarter of the game at Lincoln Financial Field.
September 5, 2025

Kalshi’s $27M NFL Opener Runs Into Tribal Challenge

California Tribes want Kalshi forced to implement geofencing.
Sep 8, 2025; Chicago, Illinois, USA; Chicago Bears quarterback Caleb Williams (18) rushes the ball past Minnesota Vikings safety Theo Jackson (26) during the second half at Soldier Field.
exclusive
September 10, 2025

Americans See Little Difference Between Prediction Markets and Betting

A survey found 85% of respondents believe sports event contracts are gambling.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Eagles
September 4, 2025

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.
Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs tight end DJ Rogers (0) catches a touchdown pass as North Carolina Tar Heels defensive back Kaleb Cost (21) defends in the fourth quarter at Kenan Stadium.
September 3, 2025

Polymarket Moves Closer to Reentering the U.S.

There’s yet more prediction markets momentum as the NFL season kicks off.
during the fourth quarter at Memorial Stadium in Clemson, S.C. Saturday, August 31, 2025.
September 2, 2025

Underdog Bets on Prediction Markets With Crypto.com Deal

Sports event contracts will be offered in 16 states.
Rob Bonta
August 29, 2025

Users Sue Daily Fantasy Companies After California Calls Them Illegal

Underdog Sports and Boom Fantasy were separately sued.