Kobe Bryant's Business Legacy Lives On

    • Kobe Bryant was laying the foundation to a massive post-basketball business legacy.
    • Venture capital firm Bryant Stibel & Co. has invested in more than two dozen companies.

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One of many ways Kobe Bryant’s legacy continues is through the variety of business endeavors he launched following his NBA career. 

He had also established himself as an author and Oscar-winning filmmaker. 

The most important thing I enjoy now is helping others be successful,” Bryant said after retiring in 2016. “That’s something that lasts forever.”

Bryant’s Portfolio:

  • Venture capital firm Bryant Stibel & Co., which invested in more than two dozen companies, including Epic Games, Tile, Cholula, Dell, Alibaba and LegalZoom.
  • Co-founded sports drink brand BodyArmor, which hit $1 billion in sales in 2020.
  • Co-founded grooming brand Art of Sport, which now sells 14 products at Target.
  • Founded Granity Studios, a multimedia sports content company, with his widow Vanessa Bryant, who is now acting CEO.

There may be new Bryant businesses emerging. “Mamba,” “Mamba League” and “Lil’ Mambas” are among recent trademarks filed by his family. The trademark filings list apparel, technology and a content website as potential ventures.