Tuesday December 5, 2023

Brooks Tops Industry Giants In Women’s Running Footwear

Brooks Running/Design: Alex Brooks
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Brooks Running has claimed the top spot in the women’s performance running industry again.

The company recorded a 75% increase in year-over-year revenue this week, pulling away from both Nike and adidas in the sector, according to NPD Group senior industry advisor Matt Powell.

That’s no small feat — women’s sport footwear grew 40% in the first half of 2021, and women’s performance running shoes grew 29%, according to NPD retail tracking.

Despite selling shoes with an average price of more than $100 —  the industry average is $63 — Brooks continues to grow.

  • The brand recorded an 88% increase in the women’s sector during the first quarter. The women’s performance running division now accounts for 58% of Brooks’ total business.
  • It joined the top 10 sneaker sales list in January, with 70% of global revenue coming from the U.S.
  • Berkshire Hathaway’s consumer units, which includes Brooks Running, increased 68% in the second quarter.

Brooks COO Dan Sheridan says that by creating a high-level shoe, the company is winning the “product war.” The global athletic footwear market is estimated to reach $66.31 billion by 2027.

Brooks plans to achieve “net zero carbon emissions by 2040,” expects a 40% growth in European markets this year, and plans to launch in China in 2022.

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