An internet moment has led to the latest craze in novelty apparel.
It all began when a photo of Commanders RB Brian Robinson wearing a massive hat in the team’s locker room went viral after Washington defeated Atlanta 19-13 on Sunday.
Robinson said he got the hat from a friend with a “big hat” company. That company is Noggin Boss, which sells the oversized hats starting at $75.
Noggin Boss appeared on “Shark Tank” earlier this year and secured a deal with Daymond John for 30% of the company.
It has official partnerships with the Dallas Mavericks and Arizona Cardinals — but nothing has helped sales more than Robinson’s unofficial endorsement.
Per TMZ, hat orders spiked an unbelievable 2,000%, and Monday was one of the company’s biggest sales days.
The hats have caught on in a huge way in the sports world, with Scott Van Pelt wearing it on one of his “SportsCenter” shows, and many prominent sports teams and personalities creating photoshops with the big hats.