• Loading stock data...
Tuesday, May 21, 2024

Brendan Donohue appointed Managing Director of NBA 2K esports League

At least half of the 30-team league is expected to have their own team when the esports league launches in 2018.

Chesnot/Getty Images

With ambitions to start the recently announced NBA 2K esports league by early 2018, the NBA has placed one of their own, Brendan Donohue, as Managing Director. After originally working with the Atlanta Hawks, Donohue has been in the league office since 2009 where he had been serving as Senior VP/Team Marketing & Business Operations before shifting gears to this new role.

The aspects of his new gig have not fully been outlined, but he will reportedly shape the strategic framework of the league, run the day-to-day operations, and report to a board filled with both NBA and Take-Two Interactive executives.

“I’ve been interested in this space for quite a while,” Donohue said. “It is being able to use what I have been doing on the team side and combine it in a new, explosive space.”

https://frontofficesports.com/from-strategy-consulting-to-the-league-offices-chris-petersen-of-the-nba-ab015d891fd3

“Explosive space” is a common way to reference the tsunami wave known as esports — nobody truly knows what to do to leverage its popularity on a broader scale quite yet, but high-ranking executives with loads of cash are looking to be involved. That tends to be a sign of good things on the horizon.

At least half of the 30-team league is expected to have their own team when the esports league launches in 2018, and those teams are expected to be announced in the coming weeks, per Donohue.

For now, Donohue is working on building a staff to assist with the groundbreaking launch. The NBA is venturing into unprecedented territory for the four major sports leagues, and it will be fascinating to follow the steps they take to format a structure that is both economically lucrative and appealing to fans.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The NBA’s Final Four May Not Be Exactly What the League Envisioned

This final four will need to lean on its own unique drama to draw big audiences.

Sports World’s Ground Zero: Dallas to Host NBA and NHL Conference Finals

American Airlines Center is the first arena to host NHL, NBA conference finals games in the same season since 2003.

WNBA’s Boom Time: Record Growth, Clark’s Debut, a Controversial Deal

League attendance is up by nearly a third, while the Liberty set a single-game ticketing record.

WNBA Investigating Las Vegas Tourism Arm’s $100K Payments to Aces Players

The sponsorship is worth more than several players’ salaries.
podcast thumbnail mobile
Front Office Sports Today

The Next Era of the Harlem Globetrotters

0:00

Featured Today

exclusive

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 29, 2024

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Sony-Playstation-Demo-Booth
February 27, 2024

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
EA Sports
February 15, 2024

EA Sports: Summer Release for Long-Dormant College Football Video Game

Ed O’Bannon’s historic lawsuit led to the shuttering of EA Sports’ popular college games.
Gatorade
February 14, 2024

Was the Gatorade Color Compromised Before Super Bowl LVIII Kickoff?

Multiple gambling companies saw a sharp spike in the color purple prior to Sunday’s kickoff.
Reba McEntire Super Bowl
February 12, 2024

Reba McEntire Repeated ‘the Brave’ in the National Anthem, Sending Prop Bettors Spiraling

BetMGM paid bettors on both the over and the under.