Tuesday October 3, 2023

Brazilian League Wants To Become World Power, Gets $500M Boost

  • Deal valued at about $500 million
  • Investment involves mix of of American, Brazilian money
Brazil
CBF
Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
Listen Now
October 3, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Brazil’s pro soccer teams — which historically have lagged far behind the global success of the country’s national squads — are getting a massive financial boost, in part from U.S. money.

The New York-based Serengeti Asset Management and Brazil’s Life Capital Partners are collectively purchasing a 20% stake in the commercial rights of most clubs in Liga Forte Futbol, a collective including teams in Campeonato Brasileiro Série A, B, and C.

The 50-year deal, valuing the stake at about $500 million, will see the investment firms aiding in LFF’s revenue-generating efforts, including a pursuit of larger international media rights.

Roughly two dozen LFF teams have already signed on to the deal, which resembles in structure CVC’s Capital Partners’ prior investments in the media rights of Spain’s La Liga and France’s Ligue 1. Serengeti also recently engineered a similar commercial investment in Peruvian pro soccer.

Despite Brazil’s five World Cup titles, nine Copa América championships, and a legacy burnished by international superstars such as Pelé and Neymar, Brazil pro soccer has lagged far behind top European pro leagues such as the Premier League and La Liga, in part due to significant financial imbalances between individual clubs. The deal with Serengeti and Life Capital Partners seeks to address those imbalances.

“Unified, following the best practices in the global market, our vision is to transform the Brazilian league into one of the three biggest leagues in the world,” said Mário Bittencourt, president of LFF’s Fluminese FC.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Bayern Munich

Real Madrid Rejects $137M League Deal Over Media Access

The La Liga club is not offering extra media access.

Barclays Center Finances Struggling In Competitive NY Arena Market

Brooklyn venue faces fierce competition in crowded New York market

Messi Business Still Growing Despite Inter Miami's Slim Playoff Hopes

Season ticket demand for 2024 is reportedly skyrocketing.

MLB Expansion Suitors Grow, Even Without Formal Process

Montreal, Raleigh amplify their pitches for new MLB team
podcast thumbnail mobile
Front Office Sports Today

NBC Could Get In On College Football Playoffs

0:00
0:00

Featured Today

An advocacy group is filing an NLRB case against the Ivy League over athlete compensation.

Advocacy Group Files Federal Labor Charge Against Ivy League

It’s the latest in a flurry of NLRB cases over amateurism.
The Colorado Buffaloes played in the most-watched game of Week 5.
October 3, 2023

Colorado Ratings Bonanza Continues Despite Two Consecutive Losses

The Buffs’ least-watched game this season was still the most-watched this week.
Football analyst and PFF investor Chris Collinsworth talks to man in front of computers
October 3, 2023

Cris Collinsworth 'Lost a Lot of Sleep' Over Pro Football Focus Leadership Issues

New book details why it’s no longer a “happy place to work.”
NBC is interested in media rights to the expanded College Football Playoff.
exclusive
October 2, 2023

NBC Is Interested in Expanded College Football Playoff Media Rights

NBC is one of the networks pitching the CFP, a source confirmed.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
A general view as Elena Rybakina of Kazakhstan hits a shot against Victoria Azarenka of Belarus on day eleven of the 2023 Australian Open tennis tournament at Melbourne Park.

Australian Open Adds Extra Day to Combat Late Finishes

The 2024 edition will begin on a Sunday for the first time.
October 1, 2023

FIFA Down To Two Candidates For 2026 World Cup Final

Hotly contested battle said to be between Texas, N.J. stadiums
September 28, 2023

Ryder Cup Expects Record Revenue, But Not Profit

The Ryder Cup is being played in Rome this weekend.
Stacy Lewis tees off on the seventeenth hole during the first round of the CPKC Women's Open golf tournament at Shaughnessy Golf & Country Club.
September 22, 2023

In Ryder Cup’s Shadow, Solheim Cup Captain Laments ‘Missed Opportunity’

U.S. captain Stacy Lewis criticized the lack of cross-promotion and marketing.
LIV Golf flag pin
September 21, 2023

Saudi Prince Dismisses Sportswashing Claims Post Newcastle, LIV Golf

Saudi Arabia’s Crown Prince Mohammed bin Salman is bullish on sports.
Spain women's national soccer team players celebrate with the World Cup trophy after their victory in the 2023 Women's World Cup.
September 20, 2023

Spain Women’s Soccer Players Agree to End National Team Boycott

The RFEF will make “immediate and profound” changes to its structure.
Spain's women's national soccer team says it will not play matches until federation president Rubiales is removed.
September 19, 2023

Fallout Deepens From Spanish Soccer Scandal

Unrest continues among WWC champion national team
Jerry Jones invited FIFA'a Gianni Infantino to Sunday's Cowboys-Jets game at AT&T Stadium as the venue vies for the 2026 World Cup Final.
September 18, 2023

Jerry Jones Courts FIFA President, Eyes World Cup Final at AT&T Stadium

Gianni Infantino visited AT&T Stadium, fueling 2026 World Cup Final speculation.