Sunday December 3, 2023

Brand Food: Inspiring Party Crashers Everywhere

Linkedin
Copy Link
Link Copied
Link Copied

Serving up expert insights and insider advice, all for less than the price of a pizza each month.


Good food. Everyone loves it. It is sharable, delicious and something that you usually tell someone about via any one of your numerous social media platforms.

When it comes to good ideas, why should it be any different?

That is why, starting today, brand marketing experts Jeremy Darlow and Michael Ehrlich have launched Brand Food, the only education and ideation think tank dedicated to building college sports brands.

“Michael and I are fortunate to have found success in building brands and crashing parties over the years,” said Darlow. “Our think tank is a new avenue for us to share our knowledge and inspire those interested in the same topics.”


While working together at adidas, Darlow and Ehrlich noticed a need for an easy way to share ideas and insight at a cost that made it accessible for every department, no matter the budget.

“From our experiences working with athletic departments across the country, we’ve recognized that programs are short on time and budgets,” added Ehrlich. “Brand Food offers schools at all levels an affordable and accessible portfolio of brand building opportunities from a diverse group of thought leaders.”


Each week on Brand Food, Darlow and Ehrlich will release easy to digest strategies and tactics related to brand development, geared specifically to college athletic departments.

https://frontofficesports.com/spring-football-games-marketing-practices-for-marketing-a-practice-77d249c9af2f

All of the strategies will be 200 words or less, something that Darlow and Ehrlich hope to bring inspiration to all those reading them.

“Our vision for Brand Food is to be a platform where marketers come to find inspiration,” said Ehrlich. “We want them to take the opportunities highlighted and run with them, making them their own.”


The subscription based experience will also feature exclusive ideas and insight from thought leaders in and around college athletics, ranging from athletic department administrators to former athletes to national media members.

https://frontofficesports.com/spring-football-games-marketing-practices-for-marketing-a-practice-77d249c9af2f

The pair plans to bring in fresh contributors in order to keep the content flowing and the ideas fresh.

“It’s really important for us to bring in thought leaders from inside and outside of the industry to give the audience both fresh perspectives and veteran learnings,” said Darlow.

For its launch, the list of contributors for Brand Food include the likes of Matt Miller, Bleacher Report NFL Draft Lead Writer, Brian Bowsher, Chief Marketing Officer at University of Washington, Phil Hecken, Uni Watch Weekend Editor and Warren Moon, Co-Founder & President of Sports 1 Marketing and Hall of Fame Quarterback.


In the eyes of Darlow and Ehrlich, Brand Food will be a success if it serves as a change maker for innovation.

“If the platform inspires people to go off and do bigger and better things and change the way that we think about brand marketing and college athletics, we would be ecstatic.”

Brand Food will cost $9.99 per month and include a free digital copy of Darlow’s “Brands Win Championships” with each membership.

For more information and to explore Brand Food, visit www.BrandsWinChampionships.com/Think-Tank or follow the conversation on Twitter via @JeremyDarlow, @MichaelEhrlich and #BrandFood.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

If you liked this, click the???? below so other people will see this here on Medium.


Linkedin
Copy Link
Link Copied
Link Copied

What to Read

NCAA Final Four

Women’s Final Four Delivers for Brands, Too

Nike received $21M in brand exposure value during the Women's Final Four.
Sponsored

NBA Skills Coach Drew Hanlen on Building Pure Sweat Basketball’s Brand

Air's cloud storage allows renowned skills coach Drew Hanlen to focus on posting content and helping his clients.
Rubicon Talent Launching College Sports Division in Preparation for NIL Reform

Rubicon Talent Prepares for NIL Reform With New College Sports Division

Rubicon-U will advise amateur athletes, brands, universities, conferences and media platforms on ways to leverage opportunities with NIL legislation, however it plays out.
Faithful to the Bay

Q&A: San Francisco 49ers CMO Alex Chang on the Team’s New Brand..

"One unique thing is we are home to fans from all over the Bay Area, which is nine counties. So we’re faithful to the Bay, fans from all walks of life, some not from the Bay at all. But it celebrates them all." - 49ers CMO Alex Chang
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

TV Networks Are Programming College Football’s Future: What’s Next

Conference championship weekends will have a different feel in the future.
A lawsuit against the university of Oregon could dictate the future of Title IX and NIL.
December 1, 2023

New Lawsuit Could Decide Whether NIL Is Subject To Title IX

It's one of the biggest unanswered questions of the NIL era.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
November 30, 2023

Power 4 Commissioners Split On Fate of Conference Title Games

Georgia and Alabama play in Saturday's SEC Championship Game.
Oregon State and Washington State appear to be making contingency plans to operate as a two-school conference while their lawsuit against the Pac-12 winds through state court.
November 28, 2023

Oregon State, Washington State Make Contingency Plan as Lawsuit Delayed

It will take at least another month for a court decision.
Delaware receiver Kym Wimberly leaves St. Francis defenders behind as he turns a reception into a touchdown in the final minute of the first half at Delaware Stadium, Saturday Sept. 16, 2023.
November 27, 2023

Delaware to Pay $5M to Move to Conference USA, FBS

Delaware will be the first football program to pay the FBS $5M.
Michigan head coach Jim Harbaugh's comments on athlete compensation highlight the NCAA's hypocrisy.
November 27, 2023

Jim Harbaugh’s Athlete Compensation Comments Highlight NCAA Hypocrisy

Harbaugh can donate to athletic department employees, but not players.