• Loading stock data...
Sunday, October 6, 2024
The Best Employers in Sports survey is now open! Take the survey

Brady, Antetokounmpo Join $75M Alt Series B

  • Tom Brady, Giannis Antetokounmpo, and Alex Morgan were among those to join a $75 million funding round for Alt.
  • The trading card platform plans to move into other types of collectibles.
Eric Hartline-USA TODAY Sports/Design: Alex Brooks

Sports trading card platform Alt scored some high-profile investors in its $75 million Series B funding round.

The round, announced last week, was led by Spearhead with participation from Alexis Ohanian’s Seven Seven Six fund and numerous others including Apollo Group, Vibe Capital, and Breyer Capital.

The round also lured athletes Tom Brady, Candace Parker, Giannis Antetokounmpo, Alex Morgan, and Marlon Humphrey. 

  • Alt raised $31 million in March led by First Round, which included Kevin Durant, Larry Fitzgerald, and Kelvin Beachum. The company launched its trading card platform that same month.
  • Since launching, Alt says that customers have listed $200 million worth of asset value on its platform, with $70 million of that held in the company’s physical vault.

The company is looking to expand beyond trading cards, which it is using as “a proof of concept to create financial products that traditional financial institutions don’t support or recognize as collateral,” the company wrote. 

“Over the next few years, we plan to roll out to other asset classes to support everything from trading cards, watches, NFTs, and even LP interests.”

The company plans to launch its mobile app later this month.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Running back Kalel Mullings (20) celebrates a touchdown against USC with teammates during the second half at Michigan Stadium in Ann Arbor on Saturday, Sept. 21, 2024.

House v. NCAA Lawyers Amend Settlement to Address Concerns About Boosters and NIL

Judge Claudia Wilken had concerns about the definition of the word “booster.”
Aug 24, 2024; Fort Lauderdale, Florida, USA; Former NFL player Tom Brady attends the match between the FC Cincinnati and the Inter Miami at Chase Stadium.

Tom Brady Roast Proves Netflix Sports Strategy Works

“The Roast of Tom Brady” crushed leading into Netflix’s NFL games.
Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Tilman Fertitta Is Finally Trying to Bring WNBA Back to Houston

Houston is the biggest U.S. market to not have a WNBA team.
podcast thumbnail mobile
Front Office Sports Today

The FOS Interview: NBA Champion Matt Barnes

0:00

Featured Today

opinion

Where Is the Dang Game? Fragmentation Has Hit Fever Pitch

Is a correction coming in the increasingly confusing landscape of live sports?
October 5, 2024

MLB Gets the Shohei Ohtani Postseason Treatment. The Value Is Immense

The Japanese superstar finally makes his playoff debut Saturday.
The Cal mascot, Oski
October 2, 2024

How the Calgorithm Turned College Football Twitter Into Real Life

“College GameDay” makes its first trip to Berkeley on Saturday.
Apr 8, 2022; Philadelphia, Pennsylvania, USA; The cleats of Philadelphia Phillies right fielder Bryce Harper (3) as he runs the bases against the Oakland Athletics during the seventh inning at Citizens Bank Park.
October 1, 2024

MLB Players Are Clamoring for Swag. Outfitting Them Is Big Business

Sliding mitts, cleats, and belts are fun, flashy, and lucrative.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
September 12, 2024

Team USA’s Uniform Maker Is Shooting for a Long-Term Win

This week’s uniforms are honoring the Armed Forces.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Sponsored

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
September 5, 2024

Amazon Nears Game-Changing Deal to Stream Bally Sports Content

The online retail and streaming giant nears a long-expected deal to stream most of Diamond Sports Group’s content.
September 5, 2024

Callaway Spins Topgolf Off Into Separate Business

The two golf companies are parting ways only four years after they agreed to merge.
September 3, 2024

$13M and Counting: Coach Prime Deal Still Boosting Blenders Eyewear

Deion Sanders has a sunglasses sponsorship with the company.
August 29, 2024

Tom Brady’s Raiders Stake Bid Keeps Getting More Complicated

Las Vegas owner Mark Davis wants Brady on board.