Thursday, August 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Blue Jays CEO Says Guerrero Not Ohtani, but Confident He’ll Sign

Blue Jays president and CEO Mark Shapiro typically chooses his words very carefully, which made new optimism about retaining star first baseman Vladimir Guerrero Jr. all the more notable. 

Gerry Angus-Imagn Images

Blue Jays superstar Vladimir Guerrero Jr. is going to remain in Toronto long-term—at least if team president and CEO Mark Shapiro gets his way.

The normally reserved and deliberate Shapiro gave an extended set of comments regarding Guerrero’s upcoming free agency after the 2025 season, which is set to lead the upcoming class of available players, and said the two sides are philosophically closer on a contract extension than what has been previously suggested.

“I think we’re going to sign him. I think we’re going to extend him,” Shapiro said. “We have such a clear alignment on the desired outcome.

“Vlad wants to play his whole career as a Toronto Blue Jay. We want him to end his career in a Blue Jays uniform and be a true legacy player for the Toronto Blue Jays. That’s a pretty good place to start,” he said.

The 26-year-old Guerrero cut off contract extension talks a month ago and previously indicated a substantial financial divide with Toronto. That gap then appeared to winnow as the first baseman later said he was seeking less than $600 million over a long-term deal, a figure far below the record-setting $765 million pact between Juan Soto and the Mets. The Blue Jays have reportedly offered about $500 million over 14 years, with some deferrals that lower the present-day value of the proposal to around $450 million.

“I’ve always felt good about the whole thing,” Guerrero said in response to Shapiro’s comments. “I’m good with that. [I’m] just going to keep working hard and be optimistic, [and] not shut the door on them.”

Public Positioning

Shapiro’s comments may be, at least in part, an attempted signal to the market that no other team will be able to match Toronto’s offer—even as Guerrero has said the Blue Jays “are going to have to compete with 29 other teams.”

Furthering that argument was Shapiro’s assertion that Dodgers superstar Shohei Ohtani stands alone in having an economic justification for his contract that transcends on-field performance. 

“Let me clear. There’s only been one player in my time in Major League Baseball who had a marketing case that significantly and meaningfully offsets the value of his contract. One player. Only one,” Shapiro said, referring to Ohtani. “In every other case, I would say the only other thing that actually sells tickets in the hundreds of thousands is winning. There are players who have magnetic personalities, like Vlad, who amplify winning and can really help, but fans don’t come to see great players on losing teams.”

As Shapiro sought to make that claim, the Blue Jays also came up short in recent years in landing several major free agents, including Ohtani, Soto, and Japanese phenom Roki Sasaki.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 22, 2026; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) hits a double against the Pittsburgh Pirates during the fourth inning at Yankee Stadium

Yankees Are Polymarket’s Latest Big Sports Swing

Polymarket became the exclusive prediction-market partner of MLB in March.
Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Jul 31, 2026; Cumberland, Georgia, USA; Atlanta Braves third baseman Austin Riley (27) first baseman Matt Olson (28) pitcher Elieser Hernandez and catcher Joey Bart (16) react after defeating the Washington Nationals at Truist Park.

BravesVision Rollout Drags Braves Revenue Lower

Quarterly revenue and operating income fell for the MLB club.
Jul 12, 2026; Baltimore, Maryland, USA; Baltimore Orioles catcher Adley Rutschman (35) waives to the fans before a game against the Kansas City Royals at Oriole Park at Camden Yards. Mandatory Credit: Daniel Kucin Jr.-Imagn Images

Red Sox Turnaround Fuels Rutschman Blockbuster

The Red Sox continue their surge as the Orioles’ attempted turnaround fizzles.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
Dec 28, 2017; Portland, OR, USA; Portland Trail Blazers guard CJ McCollum (3) dribbles the ball past Philadelphia 76ers forward JJ Redick (17) and guard Ben Simmons (25) during the fourth quarter at the Moda Center. The Blazers won 114-110. Mandatory Credit:

Why Pro Athletes Are Saying Their Big Contracts Weren’t So Big

“I think people should listen, because they’re telling the truth,” Chris Bosh told FOS.
Aug 31, 2023; Flushing, NY, USA; John Isner of the United States is interviewed on court after his second round match against Michael Mmoh of the United States on day four of the 2023 U.S. Open tennis tournament at the USTA Billie Jean King National Tennis Center.
July 31, 2026

Former Tennis Pro on Influencers at Big Events: ‘Done a Lot for the Sport’

John Isner says there’s upside to content creators’ presence at Grand Slams.
Jul 12, 2026; London, United Kingdom; Jannik Sinner (ITA) serves against Alexander Zverev (GER) (not pictured) in the gentlemen's singles final of The Championships Wimbledon 2026 at All England Lawn Tennis and Croquet Club.
August 3, 2026

Star Withdrawals Test the Value of Tennis’s Masters Events

The Canadian Open is missing tennis’s biggest stars once again.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
July 30, 2026

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jan 7, 2026; Los Angeles, California, USA; San Jose Sharks center Macklin Celebrini (71) celebrates his goal scored against the Los Angeles Kings during the third period at Crypto.com Arena
July 29, 2026

Macklin Celebrini Contract Extension Sets New NHL Salary Mark

The Sharks locked up their young phenom at a record AAV.
July 28, 2026

John Isner Backs Tennis Players’ Push for More Pay

Stars conducted a 15-minute media boycott at the French Open.