• Loading stock data...
Thursday, September 18, 2025

Bleacher Report Gets Into Sports Betting With ‘Simms & Lefkoe: The Show’

Sports Betting - Bleacher Report - Simms - Lefkoe

Football is back, and Bleacher Report is betting — literally and figuratively — on the duo of Chris Simms and Adam Lefkoe.

“Simms & Lefkoe: The Show,” which debuted yesterday, will air every Wednesday on YouTube and the Bleacher Report app and will run for approximately 20 minutes each day. The goal of the show will be to provide fans with an inside look at the personalities behind the facemask, diving into football culture to talk about the game the way that athletes and fans do.

As such, one of the segments on the show will be centered around sports betting, a proposition that both members of the duo are excited about.

“What we had done before is we had taken imaginary money and competed against one another on every single game,” said Lefkoe, describing the new format of the segment. “What is exciting about this year and ‘The Show’ is that I am going to be taking $5,000 of real money and betting it on the Thursday night games.”

[mc4wp_form id=”8260″]

The reasoning behind all of this? Being able to engage the fans in new ways.

“It’s more of a way of including our fan base in it where they can make fun of me if it is going bad or they can support me if it is going good,” added Lefkoe. “If I’m not feeling it one week, I might just go out on the streets and look for a Halal guy and ask him to pick Lions vs. Panthers. If I win, I will split my winnings with him.”

This isn’t the first rodeo for the two as they have been podcasting with Bleacher Report since 2014, but will see their roles expand to three podcasts a week along with the show as Bleacher Report broadens its talent-driven content.

SEE MORE: Inside the Evolution of House of Highlights

From the way it is shot, to the way clips will be distributed across the different platforms, Bleacher Report created “The Show” specifically with social media in mind to take advantage of what it does best.

“Everything we do will be specialized for social media,” said Lefoke. “We will have clips for Twitter, segments for Instagram, and special content on our own accounts for the fans who have supported us. The idea is to get our content to the audience in a way they want to consume it without force feeding it to them.”

All of this is done in an effort to produce a show that is as much informative as it is entertaining, an area that Simms feels is needed for the NFL as the league looks to build better exposure around stars that aren’t just quarterbacks.

“I see a huge divide between the way the NFL is covered and the way the NBA is covered. The NBA has these stars and these characters and so we want to show those stars when it comes to the NFL, and not just make them quarterbacks.”

From the gambling segments to the player profiles, the two are looking to make sure that viewers walk away feeling as if they were a part of what they just watched.

“Our approach will be focused on connecting with our fans and making it an inclusive experience.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen A. Smith on MNF Role, Inside the NBA, Molly Qerim Departure

Smith told FOS he will work “at least” three games this season.
Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.
Tush Push

Why Fox’s Dean Blandino Is ‘Done’ With the Tush Push

The NFL rules analyst outlines why the play should be banned.

Silver: My Comments About Basketball Highlights Were ‘Misconstrued’

The NBA commissioner spoke at the Front Office Sports Tuned in summit.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.
exclusive
September 16, 2025

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.
September 16, 2025

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.