• Loading stock data...
Wednesday, October 29, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Bleacher Report Gets Into Sports Betting With ‘Simms & Lefkoe: The Show’

Sports Betting - Bleacher Report - Simms - Lefkoe

Football is back, and Bleacher Report is betting — literally and figuratively — on the duo of Chris Simms and Adam Lefkoe.

“Simms & Lefkoe: The Show,” which debuted yesterday, will air every Wednesday on YouTube and the Bleacher Report app and will run for approximately 20 minutes each day. The goal of the show will be to provide fans with an inside look at the personalities behind the facemask, diving into football culture to talk about the game the way that athletes and fans do.

As such, one of the segments on the show will be centered around sports betting, a proposition that both members of the duo are excited about.

“What we had done before is we had taken imaginary money and competed against one another on every single game,” said Lefkoe, describing the new format of the segment. “What is exciting about this year and ‘The Show’ is that I am going to be taking $5,000 of real money and betting it on the Thursday night games.”

[mc4wp_form id=”8260″]

The reasoning behind all of this? Being able to engage the fans in new ways.

“It’s more of a way of including our fan base in it where they can make fun of me if it is going bad or they can support me if it is going good,” added Lefkoe. “If I’m not feeling it one week, I might just go out on the streets and look for a Halal guy and ask him to pick Lions vs. Panthers. If I win, I will split my winnings with him.”

This isn’t the first rodeo for the two as they have been podcasting with Bleacher Report since 2014, but will see their roles expand to three podcasts a week along with the show as Bleacher Report broadens its talent-driven content.

SEE MORE: Inside the Evolution of House of Highlights

From the way it is shot, to the way clips will be distributed across the different platforms, Bleacher Report created “The Show” specifically with social media in mind to take advantage of what it does best.

“Everything we do will be specialized for social media,” said Lefoke. “We will have clips for Twitter, segments for Instagram, and special content on our own accounts for the fans who have supported us. The idea is to get our content to the audience in a way they want to consume it without force feeding it to them.”

All of this is done in an effort to produce a show that is as much informative as it is entertaining, an area that Simms feels is needed for the NFL as the league looks to build better exposure around stars that aren’t just quarterbacks.

“I see a huge divide between the way the NFL is covered and the way the NBA is covered. The NBA has these stars and these characters and so we want to show those stars when it comes to the NFL, and not just make them quarterbacks.”

From the gambling segments to the player profiles, the two are looking to make sure that viewers walk away feeling as if they were a part of what they just watched.

“Our approach will be focused on connecting with our fans and making it an inclusive experience.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rozier’s Lawyer Says Missed 2023 Games Cost Him Shoe Money

Rozier had a Puma deal through the end of the 2022–23 season.
Sankey

SEC’s Sankey Blasts NCAA Plan to Allow Pro Sports Betting

NCAA athletes can bet on professional sports starting Nov. 1.
Donald Trump Jr. imitates President Donald Trumps as he speaks during a memorial service honoring Charlie Kirk at State Farm Stadium in Glendale on Sept. 21, 2025.

The Trumps Are All In on Prediction Markets

Truth Social is launching a platform that will offer sports event contracts.
Oct 26, 2025; San Antonio, Texas, USA; San Antonio Spurs forward Victor Wembanyama (1) celebrates a three-point shot in the second half against the Brooklyn Nets at Frost Bank Center.

NBA Betting Scandals Overshadow Wembanyama’s Superstar Leap

Wembanyama is following the path of Shohei Ohtani in MLB.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
October 23, 2025

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Sponsored

Why Alexis Ohanian Is Betting Big on Women’s Sports

Alexis Ohanian reflects on his evolution from Reddit cofounder to one of today’s most dynamic sports investors.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.