• Loading stock data...
Thursday, April 3, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Bill Simmons Expected to Stay at The Ringer and Spotify on New Deal

The executive and podcaster is expected to reach a contract extension with Spotify to remain head of The Ringer with his old deal set to expire in February.

Bill Simmons
ESPN

Bill Simmons is expected to run it back.

Simmons is closing on a new deal to remain with The Ringer and parent company Spotify, Front Office Sports has confirmed. Semafor first reported that Simmons is “set to renew” his contract, which was set to expire next month.

There had been hints that Simmons was staying. Sources told FOS that Simmons has been involved in the recruitment of talent who would work for The Ringer well beyond the expiration of his deal in February. He also had said on his podcast that he was excited to have Todd McShay’s NFL Draft coverage on the platform this year. 

Spokespeople for Simmons and Spotify did not immediately respond to requests for comment. 

Simmons founded The Ringer in 2016 and sold it to Spotify for $250 million in 2020. He was later given the title Head of Podcast Innovation and Monetization at Spotify, the Swedish audio behemoth.

There have been murmurs in industry circles that Simmons could work out a collaboration for a return to ESPN in some capacity in the future. ESPN leadership, including chairman Jimmy Pitaro and president of content Burke Magnus, have been aggressive in maneuvering to work with big stars.

According to a source with knowledge of ESPN, nothing is imminent, but the company would be open to working with Simmons again if there’s a compelling opportunity. An ESPN spokesperson declined to comment.

Beyond his podcast at ESPN, Simmons spearheaded Grantland, in many ways the spiritual predecessor of The Ringer. He also co-created the 30 for 30 documentary series with former ESPN executive Connor Schell, and was an analyst for two seasons on NBA Countdown. He was fired by former ESPN president John Skipper in 2015 after making remarks critical of NFL commissioner Roger Goodell. 

I reported last year that Simmons was a looming free agent, and there was some friction with Spotify management over his autonomy to recruit and sign talent. A spokesperson for Simmons dismissed that report as “incorrect and idle speculation” at the time, while a Spotify spokesperson said the company was looking forward to continuing its partnership with The Ringer.

One of the companies that Simmons had exploratory conversations with during the months of his expiring contract was Fanatics, sources told FOS. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Donald Trump

Sports Apparel Stocks Nosedive on News of Trump Tariffs

Nike, Lululemon, and Under Armour shares plunged Thursday morning.
Trinity Rodman

FIFA Says U.S., U.K. Are Sole Bidders for ’31, ’35 Women’s World..

The United States hasn’t hosted a Women’s World Cup since 2003.
Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
ESPN headquarters
exclusive

ESPN Editor Leaves for Ring Mag Amid Cristina Daglas Investigation

Elizabeth Baugh had been at ESPN for nearly a decade.

Featured Today

Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Brehanna Daniels
March 31, 2025

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
NWSL

NWSL Could Make Tens of Millions Selling New TV Games

Almost 200 games are up for grabs over the next two years.
April 1, 2025

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.
Feb 2, 2025; Pebble Beach, California, USA; Rory McIlroy (right) is interviewed by CBS broadcaster Jim Nantz (left) on the 18th hole during the final round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links.
April 2, 2025

Final Four Snags Jim Nantz’s Masters Plan Even After Retirement

Nantz’s final NCAA tournament on the call for CBS was in 2023.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
April 1, 2025

Yankees RSN, Comcast Reach Deal After FCC Pressure

The deal keeps the regional sports network on an expanded basic tier.
Oct 20, 2024; Green Bay, Wisconsin, USA; General view of a television camera operator during the game between the Houston Texans and Green Bay Packers at Lambeau Field.
March 31, 2025

Sources: NFL ‘Virtual Lock’ to Opt Out of Media-Rights Deals

Data continues to support an early opt-out of the league’s rights.
March 31, 2025

Former ESPN Reporter Zach Lowe Rejoins Bill Simmons at The Ringer

Lowe worked with Ringer co-founder Bill Simmons at Grantland.
March 31, 2025

Yankees RSN and Comcast Clash Intensifies As Deadline for Deal Nears

The invective escalates as a contract deadline approaches Monday night.