• Loading stock data...
Sunday, August 31, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Bill Simmons Expected to Stay at The Ringer and Spotify on New Deal

The executive and podcaster is expected to reach a contract extension with Spotify to remain head of The Ringer with his old deal set to expire in February.

Bill Simmons
ESPN

Bill Simmons is expected to run it back.

Simmons is closing on a new deal to remain with The Ringer and parent company Spotify, Front Office Sports has confirmed. Semafor first reported that Simmons is “set to renew” his contract, which was set to expire next month.

There had been hints that Simmons was staying. Sources told FOS that Simmons has been involved in the recruitment of talent who would work for The Ringer well beyond the expiration of his deal in February. He also had said on his podcast that he was excited to have Todd McShay’s NFL Draft coverage on the platform this year. 

Spokespeople for Simmons and Spotify did not immediately respond to requests for comment. 

Simmons founded The Ringer in 2016 and sold it to Spotify for $250 million in 2020. He was later given the title Head of Podcast Innovation and Monetization at Spotify, the Swedish audio behemoth.

There have been murmurs in industry circles that Simmons could work out a collaboration for a return to ESPN in some capacity in the future. ESPN leadership, including chairman Jimmy Pitaro and president of content Burke Magnus, have been aggressive in maneuvering to work with big stars.

According to a source with knowledge of ESPN, nothing is imminent, but the company would be open to working with Simmons again if there’s a compelling opportunity. An ESPN spokesperson declined to comment.

Beyond his podcast at ESPN, Simmons spearheaded Grantland, in many ways the spiritual predecessor of The Ringer. He also co-created the 30 for 30 documentary series with former ESPN executive Connor Schell, and was an analyst for two seasons on NBA Countdown. He was fired by former ESPN president John Skipper in 2015 after making remarks critical of NFL commissioner Roger Goodell. 

I reported last year that Simmons was a looming free agent, and there was some friction with Spotify management over his autonomy to recruit and sign talent. A spokesperson for Simmons dismissed that report as “incorrect and idle speculation” at the time, while a Spotify spokesperson said the company was looking forward to continuing its partnership with The Ringer.

One of the companies that Simmons had exploratory conversations with during the months of his expiring contract was Fanatics, sources told FOS. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2025; Los Angeles, California, USA; Son Heung-min poses during an LAFC introductory press conference at BMO Stadium

Son Heung-Min Effect Will Hit Big for MLS and L.A.

With a record signing, the South Korean supernova has landed at LAFC.

4 of 10 Highest-Paid CFB Coaches Lose in Week 1

Alabama coach Kalen DeBoer was the biggest surprise of the Week 1 losers.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
Barstool

Barstool Sues For Millions Over Failed Sponsorship Deal 

The media company says it was stiffed to the tune of $4.2 million.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
ESPN
August 27, 2025

Disney Sues Sling TV Over $5 Day Passes Granting ESPN Access

Newly introduced short-term subscriptions spark a legal challenge.
Tom Brady
August 27, 2025

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 27, 2025

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.
August 26, 2025

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.
August 26, 2025

NFL Sunday Ticket Debuts Monthly Plan—but at a Steep Cost

Previously, fans had to purchase the service for the entire season.
August 21, 2025

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.