• Loading stock data...
Tuesday, November 4, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Bill Self’s Big Kansas Contract Pays Off With NCAA Title

  • The Jayhawks staged the biggest halftime comeback in NCAA championship game history.
  • The 49-year-old coach has a lifetime contract and will be paid $10.2 million this season.
Bob Donnan-USA TODAY Sports

A year ago, Kansas handed Bill Self a lifetime contract that has made him the highest-paid coach in college basketball.

On Monday, he justified the deal by orchestrating the biggest halftime comeback in NCAA championship game history. The Jayhawks roared back from a 15-point deficit to defeat North Carolina 72-69 for the program’s fourth national title.

The 59-year-old’s second-half adjustments — a stifling defensive scheme that opened up the offense for a 31-10 run — gave ample proof why Kansas will pay him $10.2 million this season alone.  

  • The five-year agreement automatically adds an extra year after each season.
  • Self is guaranteed $5.41M per season with a base salary of $225,000, $2.8M in professional services, and an annual retention bonus of $2.44M. 
  • He vested $4.5M of deferred retention pay.

The Jayhawks’ long-term commitment to Self hasn’t resulted in too many trophies, however. His 13-season gap between his first title (2008) and Monday’s triumph is the second-longest drought for a head coach (Rick Pitino, 1996-2013).

Meanwhile, Self and Kansas might encounter a legal obstacle to any ambitions for back-to-back titles: The program is facing possible punishment from the NCAA for recruiting infractions.

But Kansas is still tied with Gonzaga and Kentucky with the third-best odds (+1200) to win it all in 2023 behind Duke (+750) and North Carolina (+1000).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kansas Booth

Billionaire Investor Commits $300 Million to Kansas for Sports

“Philanthropy, like investing, pays dividends over time,” David Booth said.

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.

Women’s College Hoops Is Growing. But Caitlin Clark Was an Anomaly

Final Four viewership fell by 64% after Clark’s last year in college.

Featured Today

Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium
October 26, 2025

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Sandy Brondello
exclusive

Sandy Brondello Turned Down More Money to Coach Tempo

Brondello will make more than a million dollars annually in Toronto.
Jose Fernandez
October 23, 2025

Dallas Wings Tap College Ranks Again for Fourth Coach in Five Seasons

Jose Fernandez will be Paige Bueckers’s next coach.
Seattle Storm
October 24, 2025

Storm Hire Sonia Raman as Liberty Have Last Remaining WNBA Opening

Raman also interviewed for the Liberty job.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Jun 5, 2025; Washington, District of Columbia, USA; New York Liberty head coach Sandy Brondello reacts from the bench against the Washington Mystics in the first half at Entertainment & Sports Arena
October 23, 2025

Sandy Brondello’s Hire Is Rare for WNBA Expansion Team Tempo

Brondello is only a few years removed from winning a title.
Oct 4, 2025; Tuscaloosa, Alabama, USA; Vanderbilt Commodores head coach Clark Lea takes the field before a game against the Alabama Crimson Tide at Saban Field at Bryant-Denny Stadium.
October 20, 2025

The Biggest Beneficiaries of College Football’s Coaching Carousel

Newcomer programs are coughing up cash to ensure their coaches stay.
exclusive
October 14, 2025

WNBA’s Fire Prematurely Announce Head Coach Hire on LinkedIn

Portland is expected to hire Alex Sarama from the Cavaliers, FOS confirmed.
Oct 11, 2025; Eugene, Oregon, USA; Indiana Hoosiers head coach Curt Cignetti watches game play against the Oregon Ducks during the fourth quarter at Autzen Stadium.
October 13, 2025

How Indiana Quietly Became a Big Spender in Football

The Hoosiers are ranked No. 3 in the AP Poll, the highest in program history.