• Loading stock data...
Saturday, July 12, 2025

Big Ten Pockets $12M Despite Michigan, Ohio State Losses

  • With two member schools in the playoff semifinals, the Big Ten pockets $12 million.
  • Each team in a non-playoff bowl under the CFP earns $4 million.
TCU Michigan
Syndication: USA TODAY

The winner of the College Football Playoff National Championship hasn’t yet been decided — TCU and Georgia will settle that next Monday night — but the Big Ten didn’t leave the playoff semifinals empty-handed.

Because two of its member schools — Michigan and Ohio State — played in this past weekend’s semifinal games, the Big Ten will receive $12 million. Both the Wolverines and Buckeyes, however, lost.

  • The SEC and Big 12 will receive $6 million each for Georgia and TCU’s appearance, respectively. 
  • Each team in a non-playoff bowl under the CFP earns $4 million.
  • If a school’s football team meets the NCAA’s Academic Progress Rate for participation in a postseason football game, both the conference and team will receive an additional $300,000.

Georgia and TCU, who will play for the national championship at SoFi Stadium, won’t receive any additional distribution, but each school will have all of their expenses covered.

The conferences and schools aren’t the only big winners. 

The championship is estimated to bring between $155 million and $225 million to the Los Angeles region, according to Micronomics Economic Research and Consulting.

The 2022 CFP National Championship weekend in Indianapolis generated $156.6 million, per a Rockport Analytics report.

Expansion Questions 

The CFP announced Dec. 1 that it would expand to 12 teams for the 2024-25 season, though it’s unclear how distributions would be handled.

The expanded format could reportedly fetch $2.2 billion in annual media rights fees. Its current deal with ESPN reportedly pays an average of $470 million per year through 2026.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen Curry celebrates after sinking the winning putt during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Golf’s Hottest Celebrity Tournament Keeps Getting More Exclusive

The American Century Championship tees off at Lake Tahoe on Friday.
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.
July 10, 2025

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.
The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.
July 10, 2025

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard KK Arnold (2)1 dribbles against UCLA Bruins forward Angela Dugalic (32) during the third quarter in a semifinal of the women's 2025 NCAA tournament at Amalie Arena.
July 10, 2025

‘Kind of a Joke’: Frustrations Mount As New NIL Deal Approval Process..

Delays have already led to athletes losing NIL opportunities.
Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.
July 9, 2025

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Sebastian Rivera (R) tf. Danny Coles 6:47 (20-3). Rutgers University Wrestling vs Princeton in Piscataway, NJ on February 18, 2022.
July 9, 2025

The House Settlement Is Being Appealed. It Won’t Stop Revenue-Sharing—for Now

The settlement’s approval on June 6 triggered an appeals process.
July 9, 2025

Big Ten, Big 12 Commissioners Remain Far Apart on CFP’s Future

A decision on expansion must be made by December.