• Loading stock data...
Sunday, July 6, 2025

Big Ten Media Deals Expected to Top $1B Annually

  • The Big Ten’s next set of media deals are expected to reach at least $1 billion per year.
  • Fox will retain the lead spot.
Big-Ten
Aaron Doster-USA TODAY Sports

The Big Ten is nearing a record set of media deals expected to top $1 billion annually.

Fox Sports has a deal in place to remain the college conference’s largest media partner — but how big a piece of the pie and who else will get a slice have yet to be determined, per Sports Business Journal.

  • The Big Ten currently partners with Fox, Disney-owned ABC and ESPN, and CBS.
  • Disney, NBC, CBS, and Amazon are all vying for a part of the conference’s next media package.
  • Warner Bros. Discovery and Apple are both involved in discussions with the conference but are considered long shots for now.

A new deal would begin in the fall of next year. The conference currently distributes $54 million to each of its schools.

Conference Realignment

CBS will lose SEC football rights to Disney in Fall 2024, creating a gap it could potentially fill with the Big Ten. ESPN and ABC are hoping to retain the Big Ten but may face an overcrowded schedule.

Amazon and Apple, both of which have been seeking sports rights to bolster their streaming services, represent a new variable in the talks.

The Big Ten negotiations could set the stage for other Power 5 conferences. The Pac-12 and Big 12, both of which currently partner with Fox and ESPN, will be seeking new deals when their respective contracts expire after the 2023-24 and 2024-25 seasons.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 2, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) heads to the dugout prior to the first inning against the Chicago White Sox at Dodger Stadium.

MLB Changes Are ‘Showing Great Results’: Former CFO

Big stars playing in major markets “make a real difference.”

Hot Dog Maven George Shea on Chestnut Comeback and Investor Interest

George Shea runs a real estate PR firm and Major League Eating.
exclusive

ESPN’s Jeremy Schaap Strives to Discover Joey Chestnut’s Secret

Schaap calls his second Hot Dog Eating Contest July 4.
opinion

Caitlin Clark’s Media Supporters Pushing Harder Against Slights

Dick Vitale, Colin Cowherd, and others are accusing other WNBA players of jealousy.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.