• Loading stock data...
Wednesday, December 11, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Big Ten Commissioner: Future ‘May Include’ Further Expansion

  • Kevin Warren told reporters at media days he hasn’t ruled out further expansion.
  • He also said he believes adding USC and UCLA will add “panache” to the conference.
Kevin-Warren-BIG-10-comissioner-media-day
Robert Goddin-USA TODAY Sports

Big Ten Commissioner Kevin Warren is open to more expansion in the Big Ten.

At Big Ten media days, the commissioner told reporters that he’s asked “every day” about whether the conference will consider adding even more schools. His response: The future “may include” further expansion.

“But it will be done for the right reasons at the right time,” he said.

Warren also elaborated as to why he sees the 2024 addition of USC and UCLA to the conference as a major plus.

The additions will add between 10% and 25% more of value to the conference’s media rights, as Front Office Sports previously reported. While Warren declined to give a specific number, he agreed the schools would add value. 

“They bring a lot of panache,” he said.

  • He’s also excited that the conference now has teams in all three major media markets: New York, Chicago, and Los Angeles.
  • In addition to upping its media rights value, these markets will open the conference up to increasingly lucrative corporate partnerships.
  • He lauded the educational prowess of USC and UCLA.

As for the future, Warren said: “We are currently in a landscape in college athletics that is changing on a daily basis.” But he assures that “the Big Ten conference will not languish in bureaucracy.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 22, 2024; Kansas City, MO, USA; TCU Horned Frogs center Sedona Prince (13) talks to media during Big 12 Women’s Basketball Media Day at T-Mobile Center.

Athletes in Landmark House Case Ask for College Players’ Association

Plaintiffs in the House v. NCAA case want more than just revenue-sharing.

Big Ten Tops SEC With Four College Football Playoff Bids

The SEC ended up with three CFP teams after Alabama was left out.

Boise State First, Only Group of 5 Team in Expanded College Football..

We very much consider ourselves the Power 4,” Boise State’s AD said.

One Year After Pac-12 Dissolved, Two Former Members Will Reach CFP

Arizona State and Oregon won the Big 12 and Big Ten championships.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.

Transfer Portal Chaos: Record Moves, Star QBs, and NIL Deals Reshape CFB

There has been unprecedented portal activity this year.
December 9, 2024

CFP Era Redefines Bowl Season: Tradition Meets Transformation

The 12-team College Football Playoff is changing Bowl Season.
December 9, 2024

College Football Playoff Teams Paid $27M for Non-Conference Schedules

Texas led the way with three games that cost $4.9 million.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 8, 2024

ESPN, ABC To Simulcast First Non-NBC Notre Dame Home Game Since 1990

The Fighting Irish will play the first game of the College Football Playoff.
December 8, 2024

TNT Will Broadcast Clemson-Texas, SMU–Penn St. CFP Games

The network will broadcast Clemson at Texas and SMU at Penn State.
December 8, 2024

SMU Awarded Final College Football Playoff Spot, Booting Alabama

The Mustangs qualified despite losing the ACC championship game.
December 7, 2024

Championship Paydays: Coaches Cash In on Conference Title Wins

Kirby Smart earns bonuses for Georgia’s SEC title win, securing a CFP bye.