Saturday September 23, 2023
The Best Employers in Sports Survey is Now Open!

Big Ten Becomes 1st Conference to Host Volleyball Media Days

  • This week, the conference hosted the inaugural volleyball media days.
  • The event follows multiple groundbreaking seasons for women’s volleyball.
Big Ten Volleyball
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Following multiple seasons of increasing popularity for women’s college volleyball, the Big Ten has made a major investment.

The conference is the first to host official volleyball media days — particularly significant given that this type of event is usually reserved for football and basketball teams.

The event “serves as another example of the conference’s commitment to elevating women’s sports,” the conference said in a statement. Commissioner Kevin Warren even boasted about it in his annual football media days address last week.

“Some of my biggest joy is watching [athletes] get to shine,” Michigan State coach Leah Johnson said during her media days session. “This is an event that gives them another platform to do so.” 

The two-day event began Monday at the Big Ten Network’s studios in Chicago and will wrap up Tuesday afternoon — the same amount of time afforded to football media days. Coaches and at least one athlete from every Big Ten team attended. 

The conference also used the venue to announce that 55 women’s volleyball matches will be broadcast across the Big Ten Network and its partners this season. An additional partnership with Volleyball World will include content and streaming of 70 matches.

The timing is no coincidence — the inaugural event follows multiple groundbreaking seasons for participation, viewership, and even brand interest in women’s volleyball.

  • By the 2018-19 year, youth volleyball was the most popular women’s sport — second only to track and field.
  • Viewership continues to climb: The 2021 championship match between Nebraska and Wisconsin garnered 1.19 million viewers — up 71% from the previous spring season and 119% from 2019.
  • In the first year of the NIL era, women’s volleyball ranked in the top five sports for total athlete compensation on Opendorse’s platforms.

“It’s a great statement for our sport,” Nebraska coach John Cook said during his session. “One of my hopes and wishes…is this is now going to spread to other conferences and continue to validate the growth of volleyball in this country.”

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever


Featured Today

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Warriors Stake Reportedly Up For Sale at $7B Valuation

A 10% stake in the franchise could cost $700 million.
September 22, 2023

Jaguars Threaten Move Without $1B From Jacksonville Taxpayers

The Jagaurs are hoping to renovate TIAA Bank Field for $2 billion.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Texas, Oklahoma's Big 12 Exit Could Have Cost $60M More

The school's move to the SEC is costing about $100 million.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
September 20, 2023

Deion Sanders' Impact Makes Tickets Pricier Than NFL Games

Colorado-Oregon tickets are pricier than most Week 3 NFL matchups.
Renderings of the University of Virginia's new proposed athletic facilities.
September 20, 2023

Virginia Joins The College Facilities Arms Race

UVA plans to upgrade football and Olympic sports facilities.
Michigan State head coach Mel Tucker speaks at post game press conference after 31-7 win over Central Michigan at Spartan Stadium in East Lansing.
September 19, 2023

Mel Tucker Firing Would Prevent $80M Buyout on Historic Contract

Tucker was suspended after a report of alleged sexual harassment.
SMU has raised $100 million from donors before it forgoes media rights payments for the first nine years of its ACC tenure.
September 18, 2023

SMU Raises $100M for ACC Move as Basketball, Football Sales Surge

SMU has raised $100 million ahead of its 2024 move to the ACC.
September 17, 2023

Coach Prime, Unbeaten Colorado Keep Larger-Than-Life Hype Going

Boulder was the epicenter of college football over the weekend.
September 17, 2023

Learfield Recapitalization Extends Private Equity Presence In College Sports

Deal advances private equity's presence in college sports
September 14, 2023

Dartmouth Men’s Basketball Players File Petition to Unionize

There are two other similar NLRB cases pending.