Sunday, September 20, 2026

Big Prices, Bigger Drama Surround Ambitious Paris Olympics

  • New protocol will separate those watching opening ceremony for free from paying fans
  • Relocation of homeless people, high ticket prices drawing criticism
Jerry Lai-USA TODAY Sports

The organizing committee for the 2024 Paris Games is planning the largest opening ceremony at any Olympics ever — but at significant human and financial costs.

The Games will begin with an elaborate parade along the River Seine, with plans to draw hundreds of thousands of fans along the route, marking the most ambitious opening ceremony ever — and one intended to revive the event after a pair of editions spoiled by the pandemic.

To pull that off, the French government introduced a new protocol in which those wishing to watch for free must pre-register for tickets and will be separated from about 100,000 projected to pay as much as $2,900 each for closer, waterside views. 

The government also plans to relocate homeless people out of Paris ahead of the Olympics, opening up hotels that authorities use to provide emergency accommodations, but also fueling outcry from regional towns expected to house those people.

Meanwhile, further criticism is growing, even from athletes, over high ticket prices to many individual events, leading committee president Tony Estanguet this week to acknowledge the frustration — even while touting more than 6.8 million tickets sold.

Making matters worse, Brigitte Henriques, the president of France’s Olympic Committee and the first woman to lead Olympic sports in the country, resigned on Thursday after months of heavy infighting within the organization. Astrid Guyart, that committee’s general secretary, will assume the role on a temporary basis before a successor is chosen this summer.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Arnold Schwarzenegger speaks during a ceremony honoring journalist Chris Wallace with a star on the Hollywood Walk of Fame in Los Angeles, California, U.S., September 18, 2025. REUTERS/Daniel Cole

Arnold Schwarzenegger ‘Concerned’ About 2028 L.A. Olympics

The former California Governor expressed concern about Los Angeles’s infrastructure.
First at FOS

Athlos Will Still Pay $75K for Stadium After Canceling NYC Event

Athlos canceled its third annual New York event, but London’s still on.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.

Peacock Turns Profit 6 Years After Launch—With World Cup Bump

The streaming service reached a long-awaited “milestone.”
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.