Boom Entertainment raised $15 million in an initial funding round that included New England Patriots owner Robert Kraft, Golden Nugget Online Gaming, Rush Street Interactive, and former MGM Resorts International chairman Jim Murren.
Formerly known as Boom Sports, the company builds and operates games for an audience of 3 million users. NBC Sports Predictor is its most successful game, but it also works with leagues, sportsbooks, and retailers.
A focus on sports wagering is at the forefront of Boom’s business model, with the new funding helping it “create and change the way sports fans bet.”
- The company hired DraftKings’ former director of sportsbook operations Chris Fargis in July.
- Last year, it partnered with Penn National Gaming to launch a consumer-facing sportsbook.
The Series A round was led by Sands Capital. Previous investors include ESPN analyst Adam Schefter, Palo Alto Venture Partners managing partner Peter Ziebelman, and BTIG executive Richard Jacklin.
Boom plans to debut casino games in the near future with help from Golden Nugget and RSI. CEO Stephen Murphy says the company wants to be offering 150 games within the next two to three years.