• Loading stock data...
Thursday, June 13, 2024

Big 12, Pac-12 ‘Would Make More Working Together’

  • Big 12 commissioner Brett Yormak declared that the "Big 12 is open for business."
  • One sports executive things the leagues would make more working together than separately.
Jerome Miron-USA TODAY Sports

Big 12 commissioner Brett Yormak declared last week that the “Big 12 is open for business.”

USC and UCLA announced last month that they would be leaving the Pac-12. With Texas and Oklahoma leaving the Big 12 before the 2025 season, a merger between the conferences is becoming more realistic. 

The Big 12 is adding four new schools next year, with another six Pac-12 schools reportedly interested. But even with the new schools, outgoing Big 12 commissioner Bob Bowlsby testified last year that Texas and Oklahoma brought in 50% of the rights value to the league.

“Now you have the Pac-12, which has less of [a] valued rights deal than any Power 5 group,” said Bobby Hacker, a West Coast attorney and sports media consultant. “They’ve now lost the L.A. market.”

  • In 2012, former Pac-12 commissioner Larry Scott signed a 12-year deal, keeping the conference at below-market valuation.
  • With the addition of USC and UCLA, the new Big Ten deal is expected to be $1.2 billion per year. The Pac-12 would have to increase their rights by around $600 million annually to receive half of the Big Ten’s earnings.

Media Matters 

“Both leagues would make more by working together than they would separately,” former Fox Sports executive Patrick Crakes said. The Pac-12’s media rights deal is up sooner than the Big 12’s.

Hacker believes the league is focused on media, claiming that “college sports is now completely controlled by ESPN and Fox.”

Copy Link
Link Copied
Link Copied

What to Read

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.

Sage Steele Claims in Suit That Her Agents Prioritized Relationship With ESPN Over Her

She says CAA chose its relationship over ESPN over advocating for her.

ESPN Extension Could Set Up Shannon Sharpe As Stephen A. Smith’s Successor

Sharpe is writing one of the great career comebacks in sports TV history.

After Long-Term French Open Deal, What’s Next for TNT Sports?

A 10-year rights deal for the French Open immediately becomes the longest in Warner Bros. Discovery’s portfolio.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 10, 2024

NC State’s 1983 Title Team Sues NCAA Over Name, Image, and Likeness

The ’83 team is one of March Madness’s most memorable Cinderellas.
Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.
June 12, 2024

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 10, 2024

Dan Hurley Spurns Lakers for UConn in Stunner

The UConn coach went to Los Angeles late last week to hear the team out.
Jun 4, 2024; Eugene, OR, USA; A NCAA logo flag at Hayward Field.
June 5, 2024

How the NCAA Plans to Stop Employment in Its Tracks After Settlement

NCAA will use House settlement to end the threat of employee status.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
General view of the stadium during the game between the LSU Tigers and the Wake Forest Demon Deacons at Charles Schwab Field Omaha. Mandatory Credit: Steven Branscombe-USA TODAY Sports
June 1, 2024

CWS Jell-O Shot Challenge: Everything You Need to Know

LSU set an all-time record last year, topping the whiteboard with 68,888 shots.