BeIN Adds Three Territories in Serie A Renewal

    • The Serie A season began Saturday.
    • BeIN announced that it renewed broadcasting rights in seven territories and added three more.

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BeIN Sports announced it’s holding on to Serie A broadcast rights in seven existing markets — France, Hong Kong, and five other Asian territories — and adding three new ones: Singapore, Malaysia, and New Zealand.

This comes via a renewed three-year agreement with Infront, Serie A’s international media rights partner. The previous contract between BeIN and Serie A was worth a reported $500 million.

In June, BeIN struck a $600 million deal for broadcast rights to the Champions League and other UEFA tournaments in the Middle East and North Africa (MENA).

Discussions about BeIN broadcasting Serie A in the region have not gone as smoothly. 

  • Serie A accepted a discounted BeIN deal last June after the broadcaster blacked out coverage for a week because the league did not protect the deal’s MENA exclusivity.
  • A BeIN spokesperson said “if rights holders don’t tackle piracy, they’ll only receive non-exclusive fees.”

The relationship didn’t improve when the league agreed in May to play three Italian Super Cups in Saudi Arabia — a country with links to sports piracy, including illegal replications of BeIN’s broadcasts.

In turn, BeIN did not bid to extend its Serie A deal at the end of last season.