• Loading stock data...
Monday, March 31, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Bears Downgrade Iconic ‘Wishbone C’ Logo As Stadium Search Continues

  • “Wishbone C” to still feature on team’s helmets, stadium surface
  • Shift aimed at aiding team, league business partners
Dennis Wierzbicki-USA TODAY Sports

Quietly, the Chicago Bears have made a design tweak that now downplays one of the NFL’s most iconic logos. 

The Bears’ newly updated brand guidelines now designate the bear head logo — which had been a co-primary mark — as the team’s single, primary mark and “the primary visual identifier of the Chicago Bears.” 

As a result, the legendary capital C (a.k.a., “wishbone C”) that has resided on the team’s helmets since 1962 has been downgraded to secondary mark status. 

That C will still be on the team’s helmets, as well as in the middle of Soldier Field. But the elevation of the bear head is designed primarily to aid team and league business partners, as that logo will also now be featured more in various game broadcasts and highlight shows.

“The bear head has been a co-primary mark for many years,” the Bears said. “It is unique to the Chicago Bears brand. This minor change simply provides clarity for retail, media, and other team and league partners to start the creative process with the bear head.”

Stadium Update

The shift arrives as the team remains on an extensive search to find a site for a new domed stadium and mixed-use complex. That search has involved at least a half-dozen municipalities in the Chicagoland area, with more likely to surface.

Most recently, three suburban school districts have inserted themselves into an ongoing tax battle between Arlington Heights, Illinois, and the Bears, with a new website that seeks to provide information on the dispute and its impact on the schools. The districts, however, said they are not seeking to “offer or sway opinions,” but want the team to move there “under terms fair to all.”

The logo change isn’t tied to these developments, the team said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Owners Face Big Decisions on 18th Game, Streaming, Rules

The league approaches its key offseason gathering with a sense of resurgent growth.
Matt Weiss

Everything You Need to Know About the Michigan Hacking Scandal

Matt Weiss is accused of hacking athletes’ accounts to access intimate photos.
exclusive

NFL Network’s Peter Schrager in Serious Talks With ESPN

Schrager is a co-host of Good Morning Football and Fox NFL contributor.

Featured Today

Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.
March 30, 2025

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”
Mar 16, 2025; Inglewood, California, USA; LA Clippers guard James Harden (1) reacts against the Charlotte Hornets during the second half at Intuit Dome.
March 26, 2025

Celtics Sale Has Made Ballmer’s $2B Clippers Stunner a Bargain

The Celtics owners agreed to sell the team for $6.1 billion.
Adam Silver
March 27, 2025

The $6.1 Billion Celtics Sale Is Not Street-Legal Yet

The complex deal still has some league hoops to jump through.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
NWSL Ball
March 26, 2025

Boston NWSL Team Tries Second Name: Legacy

Boston Legacy Football Club will replace Bos Nation FC.
March 25, 2025

Diggs to Patriots, Wilson to Giants in Late NFL Free Agency Moves

Russell Wilson and Stefon Diggs agreed to deals Tuesday night.
Anthony Davis
March 24, 2025

Anthony Davis Returns to Mavs in Crisis

The Mavericks beat the Nets 120–101 in Davis’s return.
Feb 21, 2025; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the game against the Minnesota Timberwolves at Toyota Center.
March 24, 2025

How Tilman Fertitta’s Ambassador Stint Will Affect Rockets

President Trump nominated Fertitta as U.S. ambassador to Italy and San Marino.