• Loading stock data...
Monday, October 13, 2025

Bears and Advocate Health Care Team Up to Give Moms a Space to Themselves

Bears - Moms - Advocate Health Care

Chances are you have seen a MAMAVA breastfeeding pod. The pods are present in shopping centers, airports and other spaces where there tend to be a large confluence of people.

In Chicago, this includes Soldier Field. Thanks to the partnership between Advocate Health Care and the Bears, moms attending Bears games will be able to step away into the privacy of their own personal space.

The activation of the already established partnership is one that Doug Carnahan, VP of corporate partnerships for the Bears, is particularly proud of, especially in today’s day and age where consumers can sniff out unauthentic partnerships almost immediately.

Not only do authentic partnerships add more value to consumers, they create better success metrics that, in turn, allow for a team like the Bears to see sustained success.

“Enhancing the fan experience and creating authentic connections with our partners is critical to long-term success,” said Carnahan when talking about the pod.

The establishment of the pod was the result of the Bears partnerships team seeing a trend that would be natural for them to capitalize on as well as the opportunity to potentially bring a partner on board as well.

READ MORE: How Corporate Partnerships are Evolving and How You Can Prepare

As the pieces fell into place, Carnahan and his team knew the perfect partner to turn toward to make the space come to life.

“We identified this amenity as a trend in stadiums and entertainment centers around the country and thought it was the perfect opportunity to tie into our official partnership with Advocate Health Care.”

One of the Bears’ fully integrated partners, Advocate plays a major role in the Bears’ Parent’s Football Safety Clinic, their Mini Monsters Clinics, as well as their breast and ovarian cancer initiatives through Bears Care, the organization’s charitable arm.

Mini Monsters is a free youth program that brings non-contact football drills to Chicagoland schools and parks, and stresses the importance of healthy eating, physical activity and proper hydration. New this year, the Bears have also partnered with the Chicago Police Department’s CAPS team to have officers help lead each clinic alongside alumni. So far, over 5,500 kids have participated in Mini Monsters across the clinics, training camp and Meijer Bears End Zone and over 100 Chicago Police officers have helped out in Mini Monsters clinics, some of whom have participated in numerous clinics.

Creating partnerships like this is paramount to both the credence of the team and Advocate.

“This is just one of the meaningful ways we utilize our sports partnerships to improve our communities,” said Kelly Jo Golson, chief marketing officer of Advocate Aurora Health, of which Advocate Health Care is a part. “Going to concerts, ballgames and other public events can be stressful and inconvenient for nursing mothers, so we’re proud to partner with the Bears to provide a quiet suite for moms who are seeking a comfortable environment to breastfeed or pump at Soldier Field. It’s another way we continue to advance our mission: to help people live well.”

[mc4wp_form id=”8260″]

Advocate wins, the Bears win, and ultimately the fans win. When measuring a successful partnership, it doesn’t get much better than that.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.

Featured Today

Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.