• Loading stock data...
Tuesday, May 21, 2024

WNBA’s Next Franchise Has a Name: Golden State Valkyries

  • Both the Valkyries and Warriors are owned by Joe Lacob.
  • The team will start play at Chase Center in 2025. 
Courtesy Golden State Valkyries

The WNBA’s newest team will be known as the Golden State Valkyries. 

Starting play for the 2025 season, the league’s 13th team revealed its colors and logo on Tuesday morning. The Valkyries are the WNBA’s first expansion team since the Atlanta Dream in ’08 and will play at San Francisco’s Chase Center, home to the Golden State Warriors. Both Golden State franchises are owned by Joe Lacob, and the namesake and logo show the similarities and differences between the two teams. 

The team said that its “V” logo depicts both a group of Valkyries in flight and the Bay Bridge, which connects San Francisco to Oakland, where the team will practice and where the Warriors won their first three titles of the Steph Curry era. The Warriors’ primary logo also features the Bay Bridge.

“Communities own sports teams, so it’s only fitting that as we embarked on the brand identity development process, we really listened to the fans and selected a name that they wanted,” Warriors marketing executive Amanda Chin said. “Through surveys and social media, the name that continued to come up the most, by far, was Valkyries.”

“Valkyries” are female warriors from Norse mythology. “Operation Valkyrie” was also the name of an assassination plot by German elites on Adolf Hitler during World War II, sharing the name of a movie about it starring Tom Cruise. The team’s colors are violet and black, with the team saying that the violet “symbolizes power, ambition, nobility, and women’s empowerment, much like purple has been used symbolically in modern history.” 

In the Valkyries’ logo, the bridge tower doubles as a sword. Mythology frequently depicts valkyries armed with swords, as does Tessa Thompson’s character in the Marvel universe. The logo’s bridge cables “double as wings, a strong telegraphic symbol of Valkyries.” Fans of Easter eggs in logos will enjoy the five triangles on either side of the sword, for 5-on-5 basketball, and the 13 lines from the top of the sword, marking the team’s entrance as the league’s 13th team.

With the Valkyries set to open play in 2025, the WNBA has three cities left to award expansion bids to, though one is reportedly already going to Toronto. At the WNBA draft in April, league commissioner Cathy Engelbert said she’d like to get to 16 teams “in the next few years.” Portland, Nashville, Philadelphia, and Denver are among the cities the league is reportedly talking to. 

Copy Link
Link Copied
Link Copied

What to Read

The NBA’s Final Four May Not Be Exactly What the League Envisioned

This final four will need to lean on its own unique drama to draw big audiences.

Sports World’s Ground Zero: Dallas to Host NBA and NHL Conference Finals

American Airlines Center is the first arena to host NHL, NBA conference finals games in the same season since 2003.

MLB Officially Investigating Gambling Allegations Against Ohtani’s Close Friend and Longtime Teammate

David Fletcher reportedly used the same bookmaker as Ohtani’s former interpreter.

WNBA’s Boom Time: Record Growth, Clark’s Debut, a Controversial Deal

League attendance is up by nearly a third, while the Liberty set a single-game ticketing record.
podcast thumbnail mobile
Front Office Sports Today

The Next Era of the Harlem Globetrotters


Featured Today


‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Mets Owner Faces Backlash After Tweet Sparks Trade Speculation

Mets owner Steve Cohen is walking back a now deleted tweet that further riled an impatient fan base.
May 15, 2024

Ted Leonsis Still Wants to Buy the Nationals, Add to D.C. Portfolio

Leonsis tried to buy the team in 2023, but the Lerner family opted not to sell.
May 15, 2024

How the Golden State Valkyries Are Walking the Fine Line of Their Warriors Connection

The WNBA expansion team revealed a new name and logo Tuesday that align with—but don’t mirror—the NBA’s Golden State Warriors.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.
May 11, 2024

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.
May 10, 2024

A Rising Pirates Star and His Famous Girlfriend Are Sparking National Buzz

Last year’s No. 1 draft pick will make his MLB debut, generating big expectations both locally and nationally.
May 9, 2024

Retail-Level Politics: Utah’s New NHL Team Owner Engages Fans Early On

A series of potential team names center on Utah’s status as a haven for winter sports.
May 9, 2024

Meet the … Utah Yeti? NHL Franchise Polling 20 Options for New Team Name

Jerseys will say ‘Utah’ for next season.