• Loading stock data...
Sunday, May 19, 2024

Baseball Returns and Fans Celebrate Its Favorite Snack

  • Peanuts and baseball have linked together for more than a century.
  • The National Peanut Board is celebrating MLB's return in a number of ways.
Photo Credit: Hampton Farms

Major League Baseball makes a much-anticipated return this week for a shortened 60-game season. Ordinarily, fans would be packing stadiums for opening day and lining the streets looking to take part in the festivities. Due to the ongoing global COVID-19 pandemic, however, those festivities are going to look significantly different.

Many will celebrate the return of America’s pastime the way that they have celebrated almost everything since March: from the comfort of home. While it is a different kind of celebration than in years passed, it is still a momentous occasion nonetheless.

Fans are also looking forward to celebrating baseball with the game’s favorite snack: peanuts. The two have been linked together for nearly the game’s entire history dating back to when most players sported pillbox caps and handlebar mustaches. 

Since the 1800s, peanuts have been a cornerstone of the business of baseball. They’re even specifically mentioned in the game’s trademark anthem “Take Me Out To The Ballgame.” Harry Stevens, who is considered by history to be the most influential concessionaire of all time, introduced peanuts to baseball stadiums in 1895. The story goes that Stevens sold advertising space on scorecards to a peanut company, who subsequently paid him in peanuts. Stevens then decided to turn around and sell those peanuts to fans at stadiums he had concessions contracts for across the country and the rest, as they say, is history. 

Ever since, fans have hardly been able to take in a baseball game at any level of play without enjoying a bag of peanuts alongside it. In the course of a normal season, 8% of MiLB’s 40 million attendees buy a bag of peanuts while attending a game, as do 6% of fans in MLB, according to the New York Times. While these numbers may seem small initially, this is not the case in reality. MLB fans purchase and eat between four and seven million bags of peanuts during a normal regular season, per Sports Illustrated. To America’s peanut farmers, this represents a significant amount of their overall crop. 

Luckily for fans and farmers alike, there are still plenty of ways to enjoy peanuts at home: on top of ice cream, as peanut butter, or right out of the bag. The crop of Virginia peanuts that would have been sold at ballparks was actually harvested last October and then shipped to roasters and distributors like Hampton Farms, who sell more than 3.7 million bags of ballpark peanuts every year. In other words, those peanuts are now available to purchase in your local grocery store. 

“While this Major League Baseball season is different, we are thankful that fans will still get to enjoy the games from home,” Bob Parker, President & CEO at the National Peanut Board told Front Office Sports. “Baseball and Peanuts are still as great a combo as ever, thanks to the nut being linked to the game for more than a century. This year, fans can still get their peanuts from a variety of local and national retailers and get the feeling that they are spending a summer day at the ballpark. We hope this adds to the experience while also supporting our nation’s peanut farmers.”

The National Peanut Board is also looking to fill in the atmospheric gaps left for fans by not being in the stadium by encouraging them to participate in a series of digital games administered by the organization’s Twitter account, starting Thursday, July 23rd. 

So while baseball fans are enjoying the sport’s return from their own couches instead of a stadium seat, or maybe getting a wiffle ball game going in the backyard, they can still enjoy the game’s signature snack and support America’s hardworking farmers…just maybe don’t throw the shells on your floor. 

The National Peanut Board is Spreading Good by bringing baseball fans a taste of being at the ballpark with free peanut giveaways. Check out @PeanutsHere and #GetchaPeanuts. Similar to the 7th inning stretch, enjoy a break from your busy day by taking a swing at jumbotron-style games that bring the ballpark atmosphere to your home.

Copy Link
Link Copied
Link Copied

What to Read

Mets Owner Faces Backlash After Tweet Sparks Trade Speculation

Mets owner Steve Cohen is walking back a now deleted tweet that further riled an impatient fan base.

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.

MLB Slams Bally Sports Parent, Calls Blackout of Several Teams ‘Harmful’

The league blasts the bankrupt Bally Sports parent in a new court filing.

Amazon’s Upfront: What It Reveals About the Company’s Sports Plans

The online retail and streaming giant announces plans for a new set of sports films.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
FC Barcelona vs. Real Madrid in Texas.

FC Barcelona, Real Madrid Set AT&T Stadium Soccer Attendance Record

Sixth Street organized the match as part its U.S. Soccer Champions Tour.
November 14, 2022

Vegas Resorts Going All Out for Formula 1 Grand Prix

MGM Resorts will build a grandstand for the Las Vegas Grand Prix.
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.
July 12, 2023

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.

How QuintEvents is Changing the Game of Premium Fan Experiences

Over the last decade, we’ve seen a noticeable shift in the psyche…
October 7, 2022

MLB Attendance Pops Up, But Falls Below 2019 Levels

MLB attendance rose from 2021, but still lagged behind 2019 levels.
September 16, 2022

Baron Davis, Michele Roberts Help Launch Fan Controlled Hoops

The league will begin its inaugural season on Feb. 7, 2023 in Atlanta.

Webinar: How to Improve the Fan Experience at the Stadium and Online

Learn how pro sports teams are improving the fan experience.