• Loading stock data...
Tuesday, August 5, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Barstool Continues Foray into Event Space with Barstool Classic

barstool-classic-golf
Photo Credit: Rob Schumacher-USA TODAY Sports

Photo Credit: Rob Schumacher-USA TODAY Sports

Golf is one of the few sports fans are as passionate about playing as they are watching. With that knowledge in mind, Barstool Sports is launching the Barstool Classic, an amateur golf tour with $10,000 on the line. The multi-month event will have eight qualifying tournaments culminating in a championship tournament.

The tour is the brainchild of Barstool blogger and Fore Play golf podcast host Sam Riggs Bozoian.

“Anyone who is a big fan, they typically play golf, and they ultimately want to play for something,” Bozoian said. “When I’m at the practice green watching 10-foot putts, I can’t envision I’m winning the Master’s, but luckily we have the resources to do this so we can play for something that matters comparable to what I’m watching.”

READ MORE: How The 2019 Masters Revived ‘The Tiger Effect’

Bozoian went to Barstool CEO Erika Nardini to pitch the event series shortly after coming up with the idea two months ago. The tour was pulled together quickly and announced with six of the nine courses booked. The speed to market is in line with many of the other ideas Barstool has started to execute, Nardini said.

“We do everything quickly,” Nardini said. “Golf is appealing because we love golf, and we have young fans who love golf the way we do. We try to have fun with everything we do and to approach stuff in a way that’s easy-going and approachable. The Barstool Classic is a great example of that.”

The Barstool Classic is the most recent example of the company stepping outside the box with auxiliary events to supplement the core media offerings. In the recent past, Barstool has held live shows plus started a punk rock band and amateur boxing circuit. Nardini said the brand will also release a comedy special in May. There’s no telling what might come next from Barstool.

I’m not sure exactly what you’ll see from us in the future, but I guarantee it will be funny, sometimes unexpected and decidedly authentic,” she said.

[mc4wp_form id=”8260″]

Nardini also didn’t explicitly say the events are meant to generate new revenue but noted she hopes brand partners see value, while “everyone who plays in the Barstool Classic has an absolute blast and we capture some funny moments.”

Web Smith, the founder of 2PM Inc., believes the event’s greatest purpose may not be the revenue it draws but what it can do for Barstool Gold, the company’s premium subscription service. Barstool Classic registration opened to Barstool Gold members on Wednesday, 24 hours ahead of Thursday’s opening to the general public.

“This is just the latest piece of the puzzle,” Smith said. “I wouldn’t categorize it purely in the event space of attracting people to a physical location, but it feels it’s adding value to the gold membership. It gives some incentive to have that membership to sign up early. Not to mention this is another event where they sell lots of merchandise and offer another platform for their sponsors.”

The eight qualifying tournaments will be held in Connecticut, Chicago, Washington, D.C., Philadelphia and the greater Boston and New York areas. Bozoian said the first year will be small to ensure it’s the best-possible event before potentially expanding in a wider geographic footprint next year.

“We’re pretty much hitting the major Barstool markets that have had hubs for nearly a decade or more,” Bozoian said. “We’ve already received a lot of why not a ‘West Coast event? South? Texas?’ The answer is we’ve never put on a golf event and we’d rather do it well, make sure we fill it out and provide the most enthusiasm we can and knock it out of the park.

“We don’t want to get ahead of ourselves, but my vision is more stops, more cities and more dates.”

READ MORE: Internal Drive Keeps Alex Rodriguez Busy After Baseball Career

Each of the eight qualifying events will be open to 54 teams of two, who will play the course with a shotgun start to ensure the players can enjoy a happy hour and full dinner following the round. A few spots will be reserved for “celebrity fans,” Bozoian said, to add “some clout.” Barstool will also focus on providing fans the ability to interact with staffers.

The top six teams from each course will move on to the finale with the $10,000 on the line. Bozoian said he worked with the U.S. Golf Association to ensure those who wish to keep amateur status will be able to waive the prize.

Whether or not the Barstool Classic succeeds in the company’s desired mission is yet to be determined. But Barstool appears intent on maintaining a presence in the events space.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 1, 2024; Atlanta, Georgia, USA; Sep 1, 2024; Atlanta, Georgia, USA; PGA TOUR Commissioner Jay Monahan presents Scottie Scheffler the FedEx Cup after winning the TOUR Championship golf tournament.

Scottie Scheffler Tops New FedEx Cup Bonus List With $18M Payday

The PGA Tour’s top 10 players are getting paid after the regular season.

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Happy Gilmore 2

Is ‘Happy Gilmore 2’ Really About LIV vs. PGA Tour?

The movie’s main plotline may sound familiar to many golf fans.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.
July 24, 2025

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.
July 24, 2025

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.