• Loading stock data...
Thursday, July 31, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Barstool CEO Says Revenue Will Top $200M

  • Barstool’s revenue grew 57% to $150 million in 2020.
  • ‘The world is opening up for us,’ Barstool CEO Erika Nardini says.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

Barstool Sports CEO Erika Nardini predicts the company will top $200 million in revenue by early 2022. 

Barstool’s revenue grew 57% to $150 million in 2020. If the company surpasses $200 million by the end of 2021, that would be a roughly 33% increase. That’s double the $100 million in annual revenue it had generated back when Penn National acquired a 36% stake in Barstool for $163 million in cash and stock in January 2020.

The media brand is being embraced by giants like Walmart. Advertisers are drawn to Barstool’s young audience (half under 30 years old) and 135 million social media followers. 

The world is opening up for us,” CEO Erika Nardini told Front Office Sports.

Among Barstool’s new initiatives: 

  • Barstool Bites: Barstool will launch its own Barstool Bites menu of “couch food” in October. Customers can have chicken wings, sandwiches, and chips delivered at home. 
  • One Bite: Founder Dave Portnoy’s new frozen pizza will hit 3,600 Walmart stores at the end of September. 
  • Branded sports bars: The company’s planning its first standalone bars in Chicago and Philadelphia this fall.
  • New tourney: The brand will launch the “Barstool Hockey Cup,” a weeklong women’s hockey tournament, in April. 

Barstool also wants to own and operate more live events

“There isn’t a category that we haven’t disrupted,” Nardini said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘ACC Huddle’ Joins College Football’s TV Road-Show Race

This season, “ACC Huddle” will broadcast from the conference’s weekly marquee game.

Barstool-Fox Deal Shows NFL’s Portnoy Cold War Is Thawing

The Barstool-Fox alliance is a signal of how times have changed.
Barstool Sports founder Dave Portnoy looks up at the scoreboard Saturday, May 17, 2025, during a game between the Indiana Fever and the Chicago Sky at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Chicago Sky, 93-58.

Barstool’s Dave Portnoy Announces Fox Sports Deal

FS1 canceled “Breakfast Ball,” “The Facility,” and “Speak” this week.
exclusive

Fox Sports Nearing Deal for Dave Portnoy on ‘Big Noon,’ Barstool on..

Barstool content could fill some FS1 airtime vacated by three canceled shows.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.
July 24, 2025

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.
July 24, 2025

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.
A Peacock sideline reporter holds a microphone with the NBC Peacock logo during Michigan State's football game against Washington on Saturday, Sept. 16, 2023, at Spartan Stadium in East Lansing.
July 24, 2025

‘Unusual’: NBCU’s Surprise Interest in a New Cable Sports Network

Its previous channel NBCSN was shuttered less than four years ago.