• Loading stock data...
Saturday, October 25, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Barstool CEO Says Revenue Will Top $200M

  • Barstool’s revenue grew 57% to $150 million in 2020.
  • ‘The world is opening up for us,’ Barstool CEO Erika Nardini says.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

Barstool Sports CEO Erika Nardini predicts the company will top $200 million in revenue by early 2022. 

Barstool’s revenue grew 57% to $150 million in 2020. If the company surpasses $200 million by the end of 2021, that would be a roughly 33% increase. That’s double the $100 million in annual revenue it had generated back when Penn National acquired a 36% stake in Barstool for $163 million in cash and stock in January 2020.

The media brand is being embraced by giants like Walmart. Advertisers are drawn to Barstool’s young audience (half under 30 years old) and 135 million social media followers. 

The world is opening up for us,” CEO Erika Nardini told Front Office Sports.

Among Barstool’s new initiatives: 

  • Barstool Bites: Barstool will launch its own Barstool Bites menu of “couch food” in October. Customers can have chicken wings, sandwiches, and chips delivered at home. 
  • One Bite: Founder Dave Portnoy’s new frozen pizza will hit 3,600 Walmart stores at the end of September. 
  • Branded sports bars: The company’s planning its first standalone bars in Chicago and Philadelphia this fall.
  • New tourney: The brand will launch the “Barstool Hockey Cup,” a weeklong women’s hockey tournament, in April. 

Barstool also wants to own and operate more live events

“There isn’t a category that we haven’t disrupted,” Nardini said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Barstool

Barstool Sues for Millions Over Failed Sponsorship Deal 

The media company says it was stiffed to the tune of $4.2 million.
exclusive

Ryen Russillo Leaving Ringer, Dave Portnoy Expected to Invest in New Business

Russillo has one of the world’s most popular sports podcasts.
exclusive

Ohio State Bars Dave Portnoy From Stadium in Fox Debut

Portnoy will appear on “Big Noon Kickoff” but not inside the stadium.

‘ACC Huddle’ Joins College Football’s TV Road-Show Race

This season, “ACC Huddle” will broadcast from the conference’s weekly marquee game.

Featured Today

Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
October 23, 2025

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.