• Loading stock data...
Sunday, September 14, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Barstool CEO Says Revenue Will Top $200M

  • Barstool’s revenue grew 57% to $150 million in 2020.
  • ‘The world is opening up for us,’ Barstool CEO Erika Nardini says.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

Barstool Sports CEO Erika Nardini predicts the company will top $200 million in revenue by early 2022. 

Barstool’s revenue grew 57% to $150 million in 2020. If the company surpasses $200 million by the end of 2021, that would be a roughly 33% increase. That’s double the $100 million in annual revenue it had generated back when Penn National acquired a 36% stake in Barstool for $163 million in cash and stock in January 2020.

The media brand is being embraced by giants like Walmart. Advertisers are drawn to Barstool’s young audience (half under 30 years old) and 135 million social media followers. 

The world is opening up for us,” CEO Erika Nardini told Front Office Sports.

Among Barstool’s new initiatives: 

  • Barstool Bites: Barstool will launch its own Barstool Bites menu of “couch food” in October. Customers can have chicken wings, sandwiches, and chips delivered at home. 
  • One Bite: Founder Dave Portnoy’s new frozen pizza will hit 3,600 Walmart stores at the end of September. 
  • Branded sports bars: The company’s planning its first standalone bars in Chicago and Philadelphia this fall.
  • New tourney: The brand will launch the “Barstool Hockey Cup,” a weeklong women’s hockey tournament, in April. 

Barstool also wants to own and operate more live events

“There isn’t a category that we haven’t disrupted,” Nardini said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Barstool

Barstool Sues for Millions Over Failed Sponsorship Deal 

The media company says it was stiffed to the tune of $4.2 million.
exclusive

Ryen Russillo Leaving Ringer, Dave Portnoy Expected to Invest in New Business

Russillo has one of the world’s most popular sports podcasts.
exclusive

Ohio State Bars Dave Portnoy From Stadium in Fox Debut

Portnoy will appear on “Big Noon Kickoff” but not inside the stadium.

‘ACC Huddle’ Joins College Football’s TV Road-Show Race

This season, “ACC Huddle” will broadcast from the conference’s weekly marquee game.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
September 5, 2025

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.
September 11, 2025

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.