Monday, August 31, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

Authentic Brands Preparing for $10 Billion IPO

  • Authentic Brands Group is preparing for an IPO.
  • The company has a target valuation of $10 billion.
Sports Illustrated/Design: Alex Brooks

Authentic Brands Group, the retail conglomerate behind some of your favorite brands, is preparing for an initial public offering with a target valuation of about $10 billion, according to CNBC. 

The company — which reportedly offered $1 billion for Reebok on May 13 — could go public as soon as July. 

If able to reach its target valuation once a public offering is finalized, Authentic Brands would surpass Under Armour, Kohl’s, Ralph Lauren, and Dick’s Sporting Goods in market value. 

In 2019, Authentic Brands had a valuation of around $4.5 billion following an $875 million investment for a 30% stake from BlackRock, a leading investment manager with $8.68 trillion in assets under management as of Dec. 2020. 

With $10 billion in retail sales annually from its 30 brands across 5,950 brick-and-mortar stores, the best is likely still to come for Authentic Brands and its growing portfolio.

  • Purchased Prince Sports in 2012 after the racket maker filed for bankruptcy protection.
  • Acquired Sports Illustrated for $110 million in 2019 from Meredith as part of the purchase of Time Inc. 
  • Purchased Barneys New York in 2019 after the luxury department store brand went bankrupt. 
  • Became co-owner of retailer Forever 21 in 2020 after it filed for bankruptcy, with plans to expand globally.  

The company’s roster also features NBA legends.

Shaquille O’Neal sold the rights to his future endeavors to Authentic Brands in 2015, while Julius Irving sold the rights to his name and image to the company in 2016.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
podcast thumbnail mobile
Front Office Sports Today

8/31/26 – US Open Pay Fight, NFL’s Olympic Push, Aaron Donald Returns

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Exclusive

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Varsity Brands
August 13, 2026

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.