• Loading stock data...
Tuesday, March 10, 2026

Video Games Are Coming to Your Car

  • German carmaker Audi is developing a concept car.
  • The car will allow owners to play video games using its headlights.
Audi/Design: Alex Brooks

While you wait for your electric car to charge, why not play a video game projected by your headlights from the comfort of your front seat?

The all-electric Audi A6 E-tron concept car was revealed this week at Auto Shanghai 2021 and its digital matrix LED headlights deliver a video feed meant for seamless gaming

Audi has developed a racing game specifically for the car where owners control the game using their smartphones. The game allows owners to kill time during the car’s recharging process by projecting on blank walls.

Audi hopes the move will entice gamers with disposable income to purchase the luxury model when it’s available in late 2022.  The company took a slight hit due to the pandemic last year, reporting FY 2020 revenue of $2.04 billion compared to $2.23 billion for FY 2019.

Auto manufacturers have incorporated gaming in the past. 

In a partnership with Twitch, Lexus revealed its “Gamers’ IS” in February, a one-of-one car modified for gamers that includes a PC installed in the trunk. 

Tesla owners can already play titles like Atari’s “Asteroids” in their vehicles. Elon Musk says the next Model S will be able to play CD Projekt’s “Cyberpunk 2077,” which sold 13.7 million copies in less than a month last year despite being riddled with bugs.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stan Verrett and Neil Everett

Stan Verrett and Neil Everett Have Uphill Climb on Twitch

The former ESPN anchors’ new show will also be distributed on YouTube.

Comcast Nixes Gaming-Centric Network After Relaunch

Comcast is reportedly G4 TV only a year after its relaunch.
Electronic-Arts

Reports of Amazon’s Takeover of EA Refuted

Amazon was reportedly expected to make an offer for EA.
Amazon-Prime

Amazon Pushes ‘Thursday Night Football’ for Prime Day

Amazon Prime Day begins on July 12, and the company is using some of its new Prime sports offerings to promote its day of deals.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand To Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.