• Loading stock data...
Friday, February 21, 2025

Audi Gears Up for F1 with Major New Facility

  • Audi is building a 10,000 square-foot building to support its Formula 1 efforts.
  • The company is joining the Sauber team in 2026 as a power unit supplier.
Arial view of Audi testing track
Audi

Audi won’t enter Formula 1 until 2026, but it’s already making massive investments.

The German auto manufacturer, which will be the power unit supplier for Sauber, is expanding its manufacturing capabilities to support its new role. Audi acquired a stake in Sauber as part of the deal.

  • Audi is expanding its Neuburg facility with a roughly 10,000 square-foot building that will include test benches for power unit development.
  • The facility, which opened in 2014, has been used to forward Audi’s other racing efforts including Formula E, the World Endurance Championship, and the Dakar Rally.
  • Audi has already added around 220 employees since announcing its entry into F1 in October and plans to bring on another 80 people by the middle of next year.

The expanded team will help develop the new vehicle’s energy recovery system, electric motor, battery, combustion engine, and transmission. The first tests of the power unit are planned for 2025.

audi-formula-1-car

Audi to Buy Stake in Sauber, Join Formula 1 in 2026

Audi is teaming with Sauber to join Formula 1 in 2026.
October 26, 2022

Cleaner Machines

Audi was convinced to join the global racing series due to its growing commitment to sustainability. Engine regulations for 2026 include sustainable fuel and an electric drivetrain that provides nearly the same level of power as the combustion engine.

Porsche — which like Audi is owned by Volkswagen — expected to join F1 in 2026 through a deal with Red Bull, but the latter backed out. It is still interested in striking a deal with another F1 team.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Shrinking Platform’: MLB, ESPN to Split After 35 Years

Manfred cites multiple issues with ESPN’s MLB coverage, business health.

NBA Dealt Major Blow With Wemby’s Season-Ending Blood Clot

The 21-year-old was named an All-Star this year.

MLS Begins Season With More Messi Mania, Apple Streaming Changes

Inter Miami is once again the betting favorite to win the MLS Cup.

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.

Featured Today

Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.