• Loading stock data...
Sunday, November 23, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Audi Buys Minority Stake in Sauber As F1 Entry Looms

  • Audi is buying into Sauber as part of a long-term plan to enter Formula 1.
  • The company is expanding its infrastructure to develop F1 power units.
Audi-Sauber-Alfa-Romeo
Audi AG

Years before it enters the racing series, Audi is making a major commitment to Formula 1.

Sauber announced that the Volkswagen-owned company bought a minority stake in the Swiss car brand in January, calling it “an important milestone on the way to Audi’s entry in Formula One, scheduled for 2026.” 

The Sauber Group will be Audi’s “strategic partner.”

  • Audi will supply the power units for the team, starting in 2026.
  • In 2026, engine regulations will change to nearly triple the output from electrical sources to 350 kW and use 100% sustainable fuels from non-food plant sources, municipal waste, or carbon capture.
  • Sauber currently races under the Alfa Romeo name via a sponsorship deal that expires after the upcoming season.

Sauber’s team hasn’t been competitive in recent years: It last finished in the top half of the F1 constructors’ championship in 2012, and its most recent top-three finish was in 2008.

Formula-1-FIA

Formula 1, Liberty Media Threaten Legal Action Over FIA Tweets

Formula 1 and FIA are publicly warring over control of the series.
January 25, 2023

Infrastructure Expansion

Audi’s commitment to F1 goes beyond buying into Sauber. 

In December, the company announced it’s expanding its facility in Neuberg, outside Frankfurt, by adding a roughly 10,000 square-foot building focused on the F1 team. The new building will include test benches for developing the racing team’s power unit.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Penalties in Vegas Reignite F1 Title Fight—and ESPN’s Final Stretch

There are two races and a sprint race remaining in the calendar.

F1 Returns to Vegas for Its Final U.S. Race on ESPN

Formula One will move to Apple TV next year.
Nov 2, 2025; Avondale, Arizona, USA; NASCAR Cup Series driver Ryan Blaney crosses the finish line to win the NASCAR Championship race at Phoenix Raceway.

Michael Jordan Gets Big Win in Antitrust Suit Against NASCAR

Jordan’s 23XI Racing co-sued NASCAR in October 2024.

The $80 Million F1 ‘Crashgate’ Case Heads to Court

Massa placed second to Lewis Hamilton in the 2008 drivers’ championship.

Featured Today

Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Jul 13, 2025; East Rutherford, New Jersey, USA; FIFA president Gianni Infantino and President Donald Trump carry the FIFA Club World Cup trophy during the presentation after the final of the 2025 FIFA Club World Cup at MetLife Stadium.
November 19, 2025

Trump-MBS White House Dinner Showcases Saudi Sports Influence 

Attendees included Ronaldo, Bryson DeChambeau, and the owner of the 76ers.
November 19, 2025

ABC, ESPN Bounce Back With Big CFB Ratings After YouTube TV Deal

Oklahoma-Alabama and Texas-Georgia drew more than 10 million viewers.
TopGolf representatives celebrate their ribbon-cutting ceremony with Bay County residents in Panama City Beach, Fla., June 26, 2025. (

Callaway Offloads Topgolf in $1.1 Billion Sale to PE Firm

The deal unwinds Topgolf’s 2020 merger with Callaway.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025
September 29, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.