• Loading stock data...
Friday, April 25, 2025

Attendance at LIV Golf’s DC Event Exceeds Expectations

  • An estimated crowd of 14,000 was on hand as Harold Varner III secured his first U.S. pro win.
  • The walkup crowd was so strong on Saturday that organizers ran out of beer.
LIV Golf
Geoff Burke-USA TODAY Sports

STERLING, Va. — Minutes after Harold Varner III sank a birdie on the 18th, the P.A. announcer said a “record” crowd was on hand for the final round of the LIV Golf DC event. 

How large was it? The final day had an estimated crowd of 14,000, according to one organizer estimate. That was more than double what local and state law enforcement officials expected.

And before the new high watermark for single-day crowd size for the Saudi-backed tour through nine U.S. stops dating back to last year’s inaugural seasons, the first two days also did better than expected. 

An unexpected walkup crowd for Saturday’s second round at Trump National drank all the Bud Light, and other beer organizers had on hand. They had restocked before Sunday’s shotgun start. 

LIV Golf doesn’t typically release crowd counts, although the largest over three days was reportedly 40,000, set just two weekends prior in Tulsa.

While there’s a decent chance the three-day crown on the course in Northern Virginia could have matched that figure, Trump National didn’t feel packed since it is spread across about 800 acres. Some galleries were a half-dozen fans deep on Sunday. 

The crowd size at Trump National wouldn’t be mistaken for TPC Scottsdale in March. 

LIV’s Sunday crowd could have easily fit in the 16th hole of the Waste Management Phoenix Open, which seats between 16,000-20,000. The four-day event — which hasn’t released crowd counts since 2018 — is thought to draw in 700,000 fans annually. 

While golf tickets are primarily sold months in advance, the D.C. event saw more than half its tickets purchased on-site — something LIV officials see as an indication the league is generating momentum.

Brooks Koepka’s major victory a weekend prior at the PGA Championship could’ve contributed to the walkup audience. Still, he wasn’t a factor on the leaderboard as he finished seven shots back. 

LIV officials threw together the 2022 schedule in a matter of weeks. There was some lead time this season as the schedule swelled from eight last year to 14 this season. 

The 2024 schedule is already being laid out — and there’s no guarantee that the same eight U.S. courses on the 2023 schedule will return. 

While the U.S. remains the focus as it seeks to rival the PGA Tour, the timeline for an international expansion had accelerated beyond LIV’s roadmap when it launched last June. Its other volley against the PGA Tour — an antitrust lawsuit — came in federal court in August.

Meanwhile, LIV’s broadcast deal with The C.W. hasn’t precisely grabbed an audience. Before the D.C. event that marked the halfway point of the LIV season, the series exercised an option to put events back on YouTube under the deal. 

That’s where all the events of 2022 were streamed before The C.W. multiyear agreement came to be in January. But the events won’t be free like last year, as fans will need to pay $3 per day to watch on YouTube.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Masters Champ McIlroy Set to Draw Big Crowds (Again) at Zurich Classic

The Zurich Classic is expecting to break its attendance record.
Apr 19, 2025; Hilton Head, South Carolina, USA; Patrick Cantlay on three tee during the third round of the RBC Heritage golf tournament.

PGA Tour Shifts Focus to Stroke Time in Speed-Up Effort

Average stroke times, not round times, are becoming a focal point.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.

Featured Today

The Former NBA Agent Who Became a Pickleball Deputy Commissioner

Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.
April 21, 2025

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
MLB Speedway Classic rendering

Baseball Meets Bristol: Braves-Reds Game Aims for Record Crowd

Playing an MLB game inside a racetrack brings unique challenges.
Vancouver
April 23, 2025

PWHL Picks Vancouver for First Expansion Team

More than 19,000 fans attended a game in Vancouver in January.
April 24, 2025

Fewer NFL Draft Prospects Will Be in Green Bay. Here’s Why

There will be 15 NFL Draft prospects in Green Bay.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
USL
April 23, 2025

USL Super League Sells Its Name in Push for Soccer Relevance

The deal was for seven figures.
April 23, 2025

NHL’s U.S. Playoff TV Ratings Down 27% in Early Games

This season’s numbers were down 12% compared to the 2023–2024 season.
April 23, 2025

Green Bay Gears Up for One of the Most Distinct NFL Drafts..

Around 250,000 fans are expected to attend this year’s draft.
April 22, 2025

NFL Draft Hosts: D.C., Denver, Buffalo Among Future Contenders

Pittsburgh will host in 2026, but 2027 and beyond is to be determined.