• Loading stock data...
Wednesday, February 4, 2026

AT&T Answers Calls

MLS celebration
Photo Credit: Troy Wayrynen-USA TODAY Sports

AT&T is set to issue credits for its customers subscribed to premium sports channels on DirectTV, including MLB Extra Innings and MLS Direct Kick. The refunds will be for customers who have already made payments for this season and future charges will be postponed.

The company is also extending its cancellation policy until two weeks following the restart of action. Other providers haven’t been as receptive to consumer requests for demands. Comcast has said it would wait until leagues make their plans known before following a rebate plan for premium channels. The Premier League announced last week that its clubs will have to refund millions to broadcast partners, which pay the teams upfront for rights, unlike in the U.S.

Approximately 80 million U.S. cable customers pay $20 a month for sports, not including premium offerings like the MLB and MLS channels, and they are unlikely to see refunds.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Inside Amazon Prime Video’s Plan to Own Black Friday—With Football

Prime has ambitious production plans for the Raiders-Chiefs matchup.

DirecTV-Dish Deal Is Dead, Spelling More Trouble for Pay TV

Bondholder objections undo an agreement to create the largest U.S. pay-TV distributor.

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.

Kids Rarely Watch Sports. Media Executives Are Concerned

The average age for broadcast prime-time NFL viewers is 62.5.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
Rick Cordella

NBC Sports Boss Talks Wild Sports Stretch, Michael Jordan

Rick Cordella says “we hope there’s more” with Michael Jordan.
exclusive
February 3, 2026

ESPN Finalizing Two-Year Deal With Influencer Lily Shimbashi

Shimbashi’s Sportsish specializes in content for female sports fans.
February 3, 2026

Scott Hanson: ‘They Didn’t Consult Me’ on Hated NFL RedZone Ads

The NFL is a “for-profit” business, Hanson noted.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 3, 2026

NBC Hopes Super Bowl Breaks U.S. TV Records, but No Guarantees

Network executives remain hopeful that viewers will watch in historic numbers.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
opinion
February 3, 2026

Why Kid Rock’s Bad Bunny Challenge Will Flop on Super Bowl Sunday

The show will also feature Brantley Gilbert, Lee Brice, and Gabby Barrett.
Disney Experiences Chairman Josh D'Amaro unveiled a slew of new parks announcements to a packed Honda Center during 2024's D23: The Ultimate Disney Fan Event.
February 3, 2026

Disney’s New CEO Arrives During Momentous Changes at ESPN

Josh D’Amaro oversaw Disney’s theme park business.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.
February 3, 2026

Super Bowl Will Be Test of New Nielsen Measurement

Nielsen to test enhanced co-viewing measurement during Super Bowl LX.