Friday, May 8, 2026

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines guard Roddy Gayle Jr. (11) goes up for a rebound against Connecticut Huskies guard Braylon Mullins (24) and Connecticut Huskies forward Tarris Reed Jr. (5) in the first half during the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Expanded Basketball Tournaments Will Yield NCAA $50M a Year

The deal guarantees the NCAA will be able to cover additional operating expenses.
Mar 21, 2026; Atlanta, Georgia, USA; Golden State Warriors forward Draymond Green (23) reacts to a call against the Atlanta Hawks in the second quarter at State Farm Arena. Mandatory Credit: Brett Davis-Imagn Images
opinion

Draymond Green Embarrassed Himself With Charles Barkley Diss

Green took an ill-advised swipe at Barkley’s four seasons in Houston.
Mar 7, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) bring the ball up court against the Utah Jazz at Fiserv Forum. Mandatory Credit: Michael McLoone-Imagn Images

Jimmy Haslam Wants Giannis’s Fate Decided Before NBA Draft

The two-time MVP is entering the final year of his contract.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The outspoken official is as recognizable as lacrosse’s top players.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Potawatomi Sports Book patrons watch from the bar the University of Wisconsin men play UCLA on Friday, March 14, 2025. The venue is open for the first time during March Madness and is expecting to be busy over the next few weeks in Milwaukee.

Live Sports Streaming Ad Market Rife With Fraud, Experts Say

The rise of streaming has led to issues with ad sales.
May 6, 2026

Kara Lawson Took Amazon Job to Scout WNBA Players for Team USA

Lawson will be a WNBA game analyst for Amazon Prime Video.
May 7, 2026

MLB Is Seeing an Early Ratings Lift From New-Look TV Deals

The league’s new-look rights pacts are paying off so far.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 6, 2026

ESPN Revenue Rises, but Disney’s Sports Profits Slip

Disney detailed the impact of heightened sports rights fees on the company.
Jul 20, 2024; Phoenix, AZ, USA; Former NFL football player Shannon Sharpe in attendance of the WNBA All Star Game at Footprint Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
May 6, 2026

Could Skip Bayless ESPN Return Mean Shannon Sharpe Is Next?

A source says Sharpe’s return isn’t currently under consideration.
May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.
May 6, 2026

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.
exclusive
May 6, 2026

Grant Horvat Among YouTube Golf Stars Joining Wasserman’s The Team

Golf creators Grant Horvat and the Bryan brothers land major sports representation deals.