Wednesday, October 14, 2026

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pablo Torre: More Coming on Clippers, Life Surge … and LeBron?

LeBron’s relationship with Fanatics allows him to use its helicopter.
Steve O’Donnell, NASCAR

Michael Jordan Is ‘All In’ on Racing After Legal Fight

The NASCAR CEO said the Bulls legend is a “true fan.”
Taylor Rooks

Taylor Rooks Defends Friendships With Athletes She Covers

“I actually think it sometimes might make it a little bit easier.”

Tirico Defends Michael Jordan Interview: ‘Completely Worth It’

Tirico says Jordan is “above the daily discourse” of the NBA.
podcast thumbnail mobile
Front Office Sports Today

10/14/26 – Live From FOS’s Tuned In: Chris Berman on NFL’s 18-Game Push, Pablo Torre Says He’s Investigating LeBron’s Chopper, and More

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

ESPN Exec Mike Foss: Pat McAfee ‘Might Be a Journalist At Heart’

Foss said he had “absolutely nothing” to say to McAfee’s critics.
Don Garber Front Office Sports
Exclusive
October 13, 2026

Post–World Cup Soccer Audiences Surge Among Young Viewers

Domestic and European leagues have seen post-tournament audience bumps.
Josh Pate Front Office Sports
October 13, 2026

How a Lunch in Atlanta Led to Josh Pate’s ESPN College Football Show

Pate told ESPN that legacy media was underserving college football fans.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images
Opinion
October 12, 2026

The Tomlin Effect? NFL Analysts More Blunt Than Ever

Rex Ryan is the latest ex-coach to break from the fraternity.
ESPN
October 12, 2026

Disney Stacks Super Bowl LXI Lineup With Even More Alt-Casts

Disney adds to its cross-platform coverage of the upcoming NFL title game.
Sep 21, 2026; Inglewood, CA, USA; Pat McAfee on the ESPN Monday Night Countdown set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Opinion
October 12, 2026

Could Pat McAfee’s Super Alt-Cast Be an MNF Tryout?

McAfee will host a Field Pass alt-cast for Super Bowl LXI.
Opinion
October 11, 2026

It’s Time for NFL Networks to Hire ‘Clock Management’ Specialists

Washington let the clock run out instead of kicking a field goal.