Tuesday, July 28, 2026

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
Shaq Dunkman League

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon guard Caitlin Clark (22) drives the ball in the second half against Team Coop during the 2026 WNBA All Star Game at United Center.

WNBA Players Call for More Rest Time After All-Star Weekend

Players have complained about the post-All-Star schedule for years.
Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
July 24, 2026

Paramount Takeover of Warner Bros. Could Be Delayed Until June 2027

The delays and costs continue to mount.
Feb 4, 2026; San Francisco, CA, USA; Carolina Panthers former receiver Steve Smith Sr. on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 28, 2026

Steve Smith Slated for ESPN Studio Role

The former All-Pro receiver has been with NFL Network since 2017.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 24, 2026

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion
July 24, 2026

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.
Miami Beach, FL - January 31, 2020 - Miami Beach Convention Center: Mike Golic Jr (l), Mike Golic Sr, Trey Wingo and Drew Brees on the set of Golic and Wingo during Super Bowl LIV week. (Photo by Allen Kee / ESPN Images)
July 24, 2026

What The Golics Hope to Accomplish in ESPN Return

“The Golics” will debut on Aug. 3.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.