Thursday, April 9, 2026

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.
Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Austin Reaves (15) walks on to the court before the game between the Dallas Mavericks and the Los Angeles Lakers during the first quarter at the American Airlines Center

Mavericks Tell Lakers ‘No Error’ in Austin Reaves MRI

The Lakers coach accused Dallas’s medical staff of scanning “the wrong area.”
Apr 22, 2022; Chicago, Illinois, USA; Chicago Bulls executive vice president of basketball operations Arturas Karnisovas (right) talks with general manager Marc Eversley (left) before game three of the first round for the 2022 NBA playoffs against the Milwaukee Bucks at United Center. Mandatory Credit: Kamil Krzaczynski-USA TODAY Sports

Bulls Finally Pull Plug on Karnišovas–Eversley Era

The move comes one week after the Bulls waived Jaden Ivey.

Michael Malone Set to Be Next North Carolina Basketball Coach

Malone was working as an NBA analyst for ESPN.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion

Why Prime Video Was Wise To Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.
April 9, 2026

NFL Faces DOJ Investigation With Media-Rights Battle Heating Up

Washington’s growing scrutiny of the league is deeply layered.
Apr 9, 2026; Augusta, Georgia, USA; Sam Burns putts on the 15th green during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
April 9, 2026

Amazon Passes Masters Test During Debut

Prime Video streamed two hours of coverage Thursday afternoon.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Apr 4, 2026; Phoenix, AZ, USA; ESPN reporter Holly Rowe during practice for the 2026 NCAA Women's Final Four at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
April 9, 2026

Holly Rowe Talks WNBA Draft, Auriemma-Staley Dustup

The ESPN reporter addressed a variety of women’s basketball topics.
Jul 12, 2023; Los Angeles, CA, USA; Former WNBA player Sue Bird arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive
April 8, 2026

Sue Bird Expected to Join NBC/Peacock WNBA Coverage

Bird previously hosted Final Four alt-casts for ESPN with Diana Taurasi.
April 8, 2026

Women’s Title Game Draws 9.9M Viewers, Third-Highest Since 1989

Last year’s title game drew 8.5 million viewers.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
April 7, 2026

Mike Vrabel: Photos With Dianna Russini Are ‘Completely Innocent’

A social media post with the photos attracted two million views.