Wednesday, September 16, 2026

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 24, 2024; Eugene, OR, USA; NBC Sports broadcaster Mike Tirico during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports

Tirico Addresses Michael Jordan’s NBC Exit, Hopeful He’ll Return

Jordan served as a “special contributor” for NBC last season.
Ndamukong Suh

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Ndamukong Suh & Jay Williams on the Business of Life After Sports

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Oct 2, 2025; Inglewood, California, USA; Los Angeles Rams mascot Rampage (center) visits Ryan Fitzpatrick (left) and Andrew Whitworth on the Prime Thursday Night Football set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Why Fitzpatrick and Whitworth Won’t Trade Studio for the Booth

The Prime Video analysts also weighed in on the Rams’ Week 1 loss.
September 15, 2026

ABC Draws Record 3.2M Viewers for US Open Men’s Final

Alexander Zverev defeated Ben Shelton to claim his second Grand Slam title.
Dec 25, 2025; Kansas City, Missouri, USA; General view of the Amazon Prime Thursday Night Football logo at GEHA Field at Arrowhead Stadium.
September 16, 2026

Amazon’s Bills-Lions Game Shows Established NFL Presence

The streamer will begin the season with the new Highmark Stadium opening.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 14, 2026

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 14, 2026

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion
September 14, 2026

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.
Aug 8, 2026; Canton, OH, USA; Chris Berman moderates the Pro Football Hall of Fame enshrinement at Tom Benson Hall of Fame Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
September 14, 2026

How ESPN Will Use Chris Berman in Its Super Bowl Coverage

Berman has covered 44 straight Super Bowls and watched all 60.