Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

AT&T Gets Q2 Lift From NBA

  • AT&T bounced back from a pandemic dip with a strong second quarter, buoyed by the return of the NBA on WarnerMedia’s TNT and TBS.
  • The company is in the process of selling off its media properties.
Daniel Dunn-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

AT&T is offloading its media assets — but for now, those properties are paying dividends.

The company posted $44 billion in Q2 revenues on Thursday, a year-over-year boost of 7.6%, and only 2.2% below the pre-pandemic Q2 2019.

The company got a timely assist from the return of the NBA, which is key for WarnerMedia’s TNT and TBS. 

  • WarnerMedia’s revenues rose to $8.8 billion, up 30.7% from Q2 2020.
  • The NBA’s impact was reflected in WarnerMedia’s 48.5% growth in advertising revenue to $1.7 billion. 
  • AT&T is in the process of spinning off WarnerMedia in a $43 billion merger with Discovery. DirecTV is selling $3.1 billion in junk bonds to expedite its own split from AT&T.

While the telecommunications giant is stepping away from owning media properties, it’s more than happy to be the support system for other major media players. AT&T is replacing T-Mobile as the Dish Network’s primary network services provider in a deal worth at least $5 billion. 

AT&T showed the strength of its core offering, adding 1.16 million regular wireless customers in the quarter. That figure nearly quadrupled the 300,000 expected by analysts.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Basketball - Euroleague - Final - Olympiacos v Real Madrid - Telekom Center, Athens, Greece - May 24, 2026 Olympiacos' Nikola Milutinov in action with Real Madrid's Chuma Okeke and Alberto Abalde

EuroLeague Rejects NBA’s Initial Offer to Collaborate

Owners feel the proposal undervalued EuroLeague, sources tell FOS.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Feb 24, 2026; Portland, Oregon, USA; A general view of the Portland Trail Blazers logo at half court before the game against the Minnesota Timberwolves at Moda Center. Mandatory Credit: Soobum Im-Imagn Images

Braiden Bell Seeks Blazers Reinstatement After Firing

Bell was fired over social media posts he made as a teenager.

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Draymond Green on “New Media”

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Max Kellerman Ring Magazine
Exclusive

Max Kellerman, LeSean McCoy Not Returning to DAZN Boxing Show

DAZN announced on Tuesday that Mario Lopez is joining the show.
Suzy Kolber at Front Office Sports
October 5, 2026

Suzy Kolber Talks ESPN Layoff, ‘Unconventional’ Path to Scripps

Kolber also addressed why she thinks ESPN’s “middle class” is disappearing.
Opinion
October 5, 2026

Tony Romo Had an Enormous Impact on NFL TV

The “Romo Effect” will be felt for years to come.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Jul 14, 2023; Atlanta, Georgia, USA; A detailed view of a Chicago White Sox hat and glove in the dugout against the Atlanta Braves in the fourth inning at Truist Park. Mandatory Credit: Brett Davis-USA TODAY Sports
First at FOS
October 2, 2026

White Sox Announcer John Schriffen’s Status With Team Uncertain

Schriffen has been the TV voice of the White Sox since 2024.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
October 2, 2026

Tony Romo Out at CBS After OWI Arrest

Romo had been on indefinite leave since August.
David Ellison, CEO of Paramount Skydance, speaks during the Paramount Pictures presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, U.S., April 16, 2026.
October 2, 2026

Parent of CBS Sports and TNT Sports Gets a Name: Skydance

The media megadeal is set to close on Tuesday.
October 2, 2026

Trail Blazers Fire Announcer Over Insensitive Teenage Tweets

The firing came the same day the Blazers announced Braiden Bell’s hiring