• Loading stock data...
Tuesday, July 16, 2024

As Popularity Soars, WNBA Makes Bet With Broadcast Deal for Another League

  • Athletes Unlimited announced that 25 of 30 basketball games will be broadcast on WNBA League Pass this season.
  • The move is likely part of a strategy for the two entities to work to complement each other, rather than compete against one another.
Lucas Peltier-USA TODAY Sports

The WNBA is using its own platform to elevate the women’s professional basketball league run by Athletes Unlimited.

On Tuesday, the two entities announced that 25 of 30 Athletes Unlimited games will be broadcast on WNBA League Pass this season. Financial terms of the partnership were not disclosed.

CBS Sports Network will broadcast the five games not available on League Pass.

“With a number of WNBA players set to star in AU’s upcoming season, and with an additional group of talented, young players on AU rosters looking to make their mark, WNBA League Pass provides a terrific platform to further showcase these players and women’s basketball and a great leadup to the upcoming 2023 WNBA season,” WNBA Chief Growth Officer Colie Edison said in a statement.

The move is likely part of a strategy for the two women’s basketball leagues to complement and elevate each other, rather than compete against one another. 

Breanna-Stewart

Travel Concerns Become Focal Point for WNBA Players, Teams

Breanna Stewart has reportedly made charter travel a factor in free agency.
January 24, 2023

Athletes Unlimited is in its second year of running a five-week basketball season that will begin on Thursday, Feb. 23 in Dallas — coincidentally also the home of this year’s NCAA Division I Women’s Final Four. 

The league, in which 44 players rotate teams each week and utilize a personal points system, has been touted as an alternative for WNBA players to go overseas during the offseason. The top WNBA contracts are still below $250,000 — so international play is crucial for many players.

While Athletes Unlimited doesn’t offer salaries quite as high as some top overseas teams, it did offer players an average of $22,000 each in its inaugural season. It’s a valuable opportunity given that many players have begun to rethink international play since Phoenix Mercury star Brittney Griner was detained in Russia.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’
Apr 12, 2024; Sacramento, California, USA; Phoenix Suns guard Grayson Allen (8) and guard Devin Booker (1) and guard Bradley Beal (3) and forward Royce O'Neale (00) and forward Kevin Durant (35) huddle up before the final seconds of the fourth quarter at Golden 1 Center.

The Suns Have Entered the NBA’s Uncharted, Punitive Territory

The NBA’s first $400 million team between payroll and projected luxury tax.
podcast thumbnail mobile
Front Office Sports Today

MLB Draft, ASG Highlight Teams’ Shifting Approach

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
July 10, 2024

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
July 11, 2024

Will They or Won’t They? TNT Must Match Bids or Say Goodbye to NBA

A spurned media partner has sued the league before.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 10, 2024

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
May 2, 2015; Las Vegas, NV, USA; Referee Kenny Bayless (center) separates Manny Pacquiao (left) from Floyd Mayweather during their boxing bout at the MGM Grand Garden Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 9, 2024

The Most Watched Boxing Matches Ever

The most-watched boxing match was the 2015 bout between Floyd Mayweather and Manny Pacquiao which drew 4.6 million PPV buys.
July 8, 2024

Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals

The network has media rights to Copa América and Euro 2024.