• Loading stock data...
Saturday, July 20, 2024
Join us this September for Tuned In Request to Attend

Six Giants Vying For Coveted IPL Media Rights

IPL
IPL

Disney and Amazon are among the six entities that have already purchased the documents needed to bid for the Indian Premier League’s broadcasting rights — the third-largest sporting event by viewership. 

Bids worth $5 billion or more are expected for the rights between 2023 and 2027, while earlier reports suggested the rights could fetch as much as $7 billion

The other companies looking to obtain the rights include fantasy sports platform Dream 11, Reliance Industries, Sony, and Zee Entertainment — Sony purchased a 53% stake in Zee last year. Other bidders may still decide to join, and those listed may not end up bidding at all.

BCCI, the sport’s local governing body, will conduct an online auction that includes linear and streaming rights starting June 12.

  • Up to Match 35 last year, the IPL brought in its highest viewership in three years at 380 million viewers.
  • Disney-owned Star India owned the rights from 2018 to 2022 as part of a $2.5 billion deal. While Star India had rights to both linear and streaming rights, the two will be auctioned off separately for the league’s next set of deals.

Premier League Popularity

As the media numbers get bigger for IPL, so does its size. The Indian Premier League added two new teams this season: the Gujarat Titans and the Lucknow Super Giants.

CVC Capital Partners purchased the Titans for $737.7 million, and the RP-Sanjiv Goenka Group bought the Super Giants for $930 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.
July 17, 2024

WNBA Strikes It Rich With $2 Billion In Media-Rights Deals

The WNBA’s boom came at a perfect time.
July 16, 2024

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.