• Loading stock data...
Saturday, March 2, 2024

Asian Tour Gets $300M Investment From LIV Golf

  • The Asian Tour has unveiled The International Series and an increased investment by LIV Golf Investments.
  • LIV has invested a total of $300 million in the professional golf tour.
Asian Tour/Design: Alex Brooks

The Asian Tour has unveiled The International Series’ key dates and prize money and an increased investment by LIV Golf Investments, bringing its total funding in the professional golf tour to $300 million. 

LIV is backed by the Public Investment Fund, Saudi Arabia’s sovereign wealth fund. Last November, the firm named 1995 PGA Tour Player of the Year Greg Norman as its CEO. 

The same month, LIV made an initial investment of $200 million in the Asian Tour  — one of the single largest investments in the history of pro golf — to support events and prize funds.  

  • The International Series will feature 10 events with stops in England, Vietnam, Indonesia, Thailand, Singapore, and Hong Kong.
  • Prize purses for each event will range from $1.5 million to $2 million.
  • The series will be part of the Asian Tour for the next decade, creating a 25-event season. 

The Asian Tour continuing to expand its reach follows a 10-year partnership secured in September 2021 with Golf Saudi to incorporate the Saudi International, which had previously been part of the European Tour. 

Doubling Down on Sports

The PIF, which has $480 billion in assets under management, led a $760 million investment in McLaren last July and acquired Newcastle of the Premier League last October for $409 million.

The fund is also reportedly nearing a purchase of Serie A’s Inter Milan for $1 billion.

Copy Link
Link Copied
Link Copied

What to Read


How Daily Fantasy Sports Solved NBA Fantasy

New Horizons in Sports How Daily Fantasy Sports Solved NBA Fantasy Presented…
Anthony Kim

Can LIV Golf’s Bid to Bring Back Retired PGA Tour Star Succeed?

Anthony Kim will compete on LIV Golf the rest of the season.

‘Gotta Get in First’: For LIV Golfers, a New Path to the Green Jacket

Augusta National extended special invitations to three international golfers.

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Paris Games Gain Momentum With $2B Completion of Olympic Village

The $2.2 billion housing project finished on time and was essentially on budget.
Lionel Messi
February 23, 2024

Copa América Tickets Climb in Latest Lionel Messi Effect

Tickets for Argentina’s game in Miami are pushing five figures.
Everton goalkeeper Jordan Pickford passes during the first half against the Everton.
February 26, 2024

Everton Financial Punishment Trimmed After Appeal Is Partially Successful

Everton’s appeal of the EPL’s 10-point punishment was reduced to a six-point loss.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
German protests
February 21, 2024

German Football League Abandons Outside Investment After Protests

Bundesliga rethinks $1 billion media rights plan.
Manchester United
February 15, 2024

Manchester United Created Europe’s Most Expensive Team Ever

The team cost a record $1.531 billion in transfer fees.
Zambia forward Racheal Kundananji
February 14, 2024

NWSL’s Bay FC Breaks Women’s Soccer Transfer World Record: $787,600

The league’s record-breaking new media rights deal is trickling down to players.
February 9, 2024

Lionel Messi’s Week From Hell

The Argentine soccer star’s Sunday DNP became the biggest absence of his career.