• Loading stock data...
Saturday, January 17, 2026

As the NFL, NBA, and NHL Go Global, The Masters Is Looking Abroad, Too

As nearly every major U.S. sports league looks to expand its presence abroad, The Masters wants to be more international, too.

Michael Madrid-Imagn Images

As nearly every major U.S. sports league looks to expand its presence abroad, the Masters wants to be more international, too.

“Golf is a global game, and I think we always want to recognize that,” Augusta National Golf Club chairman Fred Ridley said Thursday at the Asia-Pacific Amateur Championship in Dubai. 

The NFL, NBA, MLB, and NHL have all been playing more games outside the U.S., as well as crafting new media strategies in other countries—like the NFL tapping Amazon to stream this year’s Black Friday matchup free worldwide.

While The Masters would never be played anywhere but Augusta (let alone outside the U.S.), golf’s most prestigious tournament recently changed its qualifying criteria to give more opportunities to non-American players. In August, The Masters announced winners of six national opens would earn an invite to the 2026 event; in turn, winners of the PGA Tour’s lower-tier fall tournaments would no longer qualify for Augusta.

“International competition has always been a big part of The Masters tournament,” Ridley said Thursday. “That representation internationally has grown over the years to where it’s pretty much 50-50, maybe even a few more international players. So, we thought it was appropriate to carry on that tradition and the culture that we’ve established at The Masters.” In 2025, 48 of the 95 players in The Masters field were from the U.S., while 47 were not.

The Asia-Pacific Amateur Championship is one of three international amateur events (alongside The Amateur Championship and Latin America Amateur Championship) that award the winner with a Masters invitation.

Earlier this month, two international players punched their tickets to the 2026 Masters by winning two of the six aforementioned national opens. Japanese player Naoyuki Kataoka (who was ranked No. 500 in the world at the time) won the Japan Open, and Englishman Marco Penge won the Spanish Open. 

In July, American Chris Gotterup won the Scottish Open. The Hong Kong and Australian opens will be played later this fall, while the South African Open will be contested in the spring.

“We hope that the incentive of awarding the winners an invitation … would also generate additional interest in those countries. I know that in Japan, recently, that was the case. I think it will be the case in all these countries.”

The LIV Question

No LIV Golf players have capitalized on the new Masters qualification criteria yet, but members of that league are eligible to compete in all six of those national opens. 

The Hong Kong Open (Asian Tour) is part of the International Series, which has a partnership with LIV Golf. LIV is still in the process of working through its latest application to receive Official World Golf Ranking points.

Winners of LIV events do not receive automatic invites to The Masters, but some of the tour’s members have received special invites in recent years.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 17, 2023; Rochester, New York, USA; A bucket of TaylorMade balls are seen during a practice round of the PGA Championship golf tournament at Oak Hill Country Club.

TaylorMade Sues Callaway Over Rival’s Alleged ‘Mud Balls’ Claims

The two companies are among the largest golf equipment manufacturers.
exclusive

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.
Apr 12, 2025; Augusta, Georgia, USA; Fans cheer for Bryson DeChambeau on the no. 18 green during the third round of the Masters Tournament at Augusta National Golf Club

SeatGeek Is First Reseller to Drop Masters Tickets After Crackdown

Last year, ticket resellers were hit hard by Augusta National.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver attends the Emirates NBA Cup Final between the New York Knicks and the San Antonio Spurs at T-Mobile Arena.

Silver Says NBA Europe Won’t Be ‘Viable Commercial Enterprise’ for a While

He also addressed EuroLeague’s legal warning, saying a clash is not “inevitable.”

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Jan 25, 2012; Melbourne, AUSTRALIA; A general view of Rod Laver Arena during the match between Novak Djokovic (SRB) and David Ferrer (ESP) on day ten of the 2012 Australian Open at Melbourne Park.

Australian Open’s Rising Popularity Also Brings Growing Pains

As attendance soars at the tennis major, so have fan complaints.
Fiebich
January 15, 2026

Project B Tokyo Stop Could Conflict With Proposed WNBA Start Date

The WNBA is seeking a much earlier start in CBA negotiations.
Jan 14, 2026; Inglewood, California, USA; Los Angeles Clippers forward Kawhi Leonard (2) shoots over Washington Wizards forward Kyshawn George (18) in the first half at Intuit Dome.
January 15, 2026

Clippers Suddenly NBA’s Hottest Team As Cap Investigation Continues

The Clippers have the NBA’s best record since Christmas.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

The former USWNT soccer star is expanding her sports portfolio.
Bryson
exclusive
January 15, 2026

NFL, PGA Tour Won’t Let Players Endorse Prediction Markets

The leagues aren’t swayed by Kalshi’s deal with Bryson DeChambeau.
Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) looks to pass against Gotham FC during the second half at PayPal Park.
January 14, 2026

NWSL Union Files Grievance Over League’s ‘Rodman Rule’ for Star Players

The NWSLPA says the league “never negotiated” the workaround with the union.
Phil Mickelson of Team HyFlyers GC hits off the fifth tee during the LIV Golf Michigan Team Championship semifinals at The Cardinal at St. John’s in Plymouth on Saturday, Aug. 23, 2025.
January 14, 2026

LIV Golf Envisions $1B Franchises, but Not Ready to Sell Ownership Stakes

There are 13 four-player LIV Golf teams.