• Loading stock data...
Thursday, January 29, 2026

As NBA Conference Gap Grows, Will Expansion Provide Solution?

The Celtics, the Eastern Conference powerhouse of the last few seasons, will likely be without Jayson Tatum next year. 

Scott Wachter-Imagn Images

Monday was one of the most consequential days in recent NBA history.

The Mavericks won the draft lottery and the right to select new franchise cornerstone Cooper Flagg, ESPN reported Giannis Antetokounmpo is “open-minded” about a trade out of Milwaukee, and the Spurs, one of the leading candidates to trade for the Bucks star, improved their asset pool after winning the No. 2 pick. 

One of the overarching themes that emerged following the lottery was that an already mighty Western Conference was getting even stronger. This year, all eight Western Conference playoff teams won 48 regular-season games, while only the top five seeds in the East could match that number.

Later that night, Celtics star Jayson Tatum ruptured his Achilles tendon, an injury that could sideline him for the entire 2025–2026 season and set back the Eastern Conference powerhouse. 

Long-Term Issue

The gap between the two conferences has been a conversation for decades. Since 2000, the Western Conference has had the better head-to-head record against the Eastern Conference in nearly every season, according to Basketball Reference. 

In that same time frame, a Western Conference team has won the NBA title 16 times to just 9 from the Eastern Conference.

The divide has caused many to suggest changing the NBA’s playoff format to the top 16 teams in terms of record, regardless of conference. ESPN reported in November that Western Conference executives are pushing for the change, but, as expected, there’s resistance from Eastern Conference executives.

For the rule change to happen, it would need to be approved by more than 75% of the league’s owners—at least 23 of 30 teams.

Expansion Effects

The conferences may be subject to realignment in the coming years if the league decides to add expansion teams for the first time since 2004. Commissioner Adam Silver has indicated Las Vegas and Seattle remain the top candidates for an expansion team, and both cities are in the West.

If both teams are added to the Western Conference, there would be an imbalance between the conferences, with 17 teams in the West and 15 in the East. A few candidates to move to the East would be New Orleans, Minnesota, and Memphis.

The Timberwolves, with 23-year-old star Anthony Edwards, would be the ideal choice at the moment if the league wanted to help tip the scales for the Eastern Conference. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Parent Earnings Slip As Subscriber Numbers Slide

The NBC Sports parent company again touts its live-rights portfolio.
Jan 24, 2026; Tuscaloosa, Alabama, USA; Tennessee Volunteers forward Nate Ament (10) dribbles past Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.

Bediako Judge Recuses Himself After Alabama Booster Ties Were Exposed

Bediako played in his second game for Alabama on Tuesday.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jan 17, 2026; Seattle, WA, USA; NFL Commissioner is Roger Goodell walks on the field prior to a game between the Seattle Seahawks and the San Francisco 49ers in an NFC Divisional Round game at Lumen Field.
exclusive

NFL Won’t Allow Prediction-Market Super Bowl Commercials

Prediction markets are everywhere. But they won’t be on the Super Bowl broadcast.
January 27, 2026

Grand Slam Track Made Just $1.8M While Racking Up $40M in Debt

New filings show the most complete picture of the bankrupt league.
exclusive
January 29, 2026

League One Volleyball Hires Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Dec 6, 2025; Fort Lauderdale, Florida, USA; Vancouver Whitecaps FC forward Brian White (24) controls the ball defended by Inter Miami defender Maximiliano Falcon (37) in the first half during the 2025 MLS Cup at Chase Stadium.
January 26, 2026

MLS Jumps Into Prediction Markets With Polymarket Deal

It joins the NHL in embracing the controversial prediction-market industry.
January 26, 2026

Super Bowl LX Ticket Resale Prices Climb in Post-Chiefs Dynasty Era

A newer host market and a different matchup brings renewed market energy.
January 25, 2026

Seahawks-Patriots Super Bowl Rematch Sets Stage for TV Milestone

The Seattle-New England matchup revives a classic from 11 years ago.
January 24, 2026

NBA Postpones Wolves Game After ICE Shooting in Minneapolis

The game has been rescheduled to Sunday.