• Loading stock data...
Monday, March 9, 2026

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

A pair of legendary, high-paid coaches and their NIL-backed rosters played an instant classic.

Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.
Brian Fluharty-Imagn Images

Ahead of the highly anticipated Round of 32 matchup between St. John’s and Arkansas, which the Razorbacks won 75–66, Rick Pitino told reporters he and John Calipari didn’t have much in common. “We’re both Italian. We both love the game. I think that’s where the similarities end,” the Red Storm coach said.

But the teams had more in common than Pitino let on. Both shelled out for iconic coaches looking to continue their legacies, who, despite their old-school nature, built tournament-ready rosters using college sports’ new rules.

The Razorbacks, who pulled off an upset on Saturday, landed Calipari in the middle of last year’s Final Four, stealing the news cycle ahead of the championship. The team agreed to shell out $8 million a year for the former Kentucky coach, who led the Wildcats to a 2012 national championship but hadn’t brought the team to the Sweet 16 since 2019. 

Tyson CEO John H. Tyson—a longtime benefactor of Arkansas sports—reportedly bankrolled a $5 million NIL budget for Calipari to recruit, which he used to rebuild a roster from the ground up. (The roster was so depleted when he arrived that, at one point, he joked with reporters that “there is no team.”) But within a few months, Calipari put together a strong, if small, recruiting class of seven transfers and six freshmen.

Calipari certainly has concerns with the way college basketball works now. He said after the game that because of NIL, players have “a piano on their back” because of the pressure to perform in exchange for earnings. When a reporter reminded him the transfer portal will open Monday, in the middle of March Madness, he scoffed and said: “Welcome to my world.” 

But he still used the rules to build a Sweet 16 team.

Mar 22, 2025; Providence, RI, USA; St. John's Red Storm head coach Rick Pitino during the second half of a second round men’s NCAA Tournament game against the Arkansas Razorbacks at Amica Mutual Pavilion.
Gregory Fisher-Imagn Images

Pitino has been in Queens since 2023, when he agreed to a multimillion-dollar contract rumored to be around $3.3 million per year.

Until the Razorbacks knocked them off, the Red Storm were the face of a team taking advantage of NIL and the transfer portal. His main benefactor was in the beverage industry, rather than the food industry: Vitaminwater and BodyArmor founder and billionaire Mike Repole. The team spent about $4 million in aggregate in NIL deals, according to multiple reports (though the number couldn’t be independently verified by FOS). After winning the program’s first Big East tournament in 25 years, Pitino said that “NIL didn’t get us this team,” but he has acknowledged on multiple occasions that he’s embraced these new rules.

“In some respects, it makes my job easier,” he said during Big East Media Day on Oct. 24. “In some respects, it doesn’t.” 

Only Arkansas is still alive. But both programs have proven that there’s a new winning formula in college basketball.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adam Silver Steps In and Cancels Hawks’ Magic City Promotion

“Magic City Monday” was scheduled for March 16.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.

Wasserman Drops Wasserman Name Amid Epstein Fallout

The agency is now for sale after several prominent clients cut ties.
Dec 25, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) reacts during the second half against the Denver Broncos at GEHA Field at Arrowhead Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images

Travis Kelce Return Delays Media Sweepstakes

The star tight end is expected to return to the Chiefs in 2026.
Oct 26, 2024; Charlotte, North Carolina, USA; Miami Heat guard Terry Rozier (2) drives the baseline against the Charlotte Hornets during the first quarter at Spectrum Center. Mandatory Credit: Nell Redmond-Imagn Images

Hornets Send Heat Second-Round Pick to Settle Rozier Issue

Rozier hasn’t played since his October arrest.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

Sun Belt’s Stepladder Format Is Producing Some March Chaos

The Sun Belt conference school has a chance at history Monday night.
Dec 18, 2011; Orchard Park, NY, USA; Miami Dolphins running back Reggie Bush (22) runs for a touchdown against the Buffalo Bills during the second half at Ralph Wilson Stadium.
March 6, 2026

Reggie Bush: NIL Era Wouldn’t Exist Without ‘My Story’

The former USC running back had his Heisman Trophy revoked for 14 years.
Saving College Sports White House roundtable
March 7, 2026

Inside President Trump’s Roundtable on College Sports

Trump said he’ll author an executive order to “solve every conceivable problem.”
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Jan 18, 2026; Melbourne, Victoria, Australia; Michael Zheng of United States in action against Sebastian Korda of United States in the first round of the men’s singles at the Australian Open at Kia Arena in Melbourne Park. Mandatory Credit:
March 6, 2026

Columbia Tennis Star Says He Claimed $150K from Australian Open

It was unclear if he could do so under NCAA rules.
Mar 3, 2026; Charlottesville, Virginia, USA; Virginia Cavaliers guard Malik Thomas (1) drives to the basket as Wake Forest Demon Deacons forward Juke Harris (2) defends in the second half at John Paul Jones Arena.
March 6, 2026

Men’s College Hoops Was Kalshi’s Most Bet-On Sport in February

The NCAA is once again asking Kalshi to stop using the term “March Madness.”
Former Auburn Tigers head coach Bruce Pearl talks with fans before Auburn Tigers take on the Houston Cougars at Legacy Arena in Birmingham, Ala. on Sunday, Nov. 16, 2025.
March 5, 2026

Miami (Ohio) AD Rips TNT Analyst Bruce Pearl’s Auburn Bias

David Sayler called the ex-Auburn coach’s comments “disrespectful.”
Jan 1, 2026; New Orleans, LA, USA; Mississippi Rebels quarterback Trinidad Chambliss (6) is interviewed after the 2026 Sugar Bowl and quarterfinal game of the College Football Playoff against the Georgia Bulldogs at Caesars Superdome.
March 5, 2026

NCAA Challenges Trinidad Chambliss Eligibility Decision

The NCAA wrote the injunction causes “irreparable harm.”