Friday, October 16, 2026

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

A pair of legendary, high-paid coaches and their NIL-backed rosters played an instant classic.

Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.
Brian Fluharty-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Ahead of the highly anticipated Round of 32 matchup between St. John’s and Arkansas, which the Razorbacks won 75–66, Rick Pitino told reporters he and John Calipari didn’t have much in common. “We’re both Italian. We both love the game. I think that’s where the similarities end,” the Red Storm coach said.

But the teams had more in common than Pitino let on. Both shelled out for iconic coaches looking to continue their legacies, who, despite their old-school nature, built tournament-ready rosters using college sports’ new rules.

The Razorbacks, who pulled off an upset on Saturday, landed Calipari in the middle of last year’s Final Four, stealing the news cycle ahead of the championship. The team agreed to shell out $8 million a year for the former Kentucky coach, who led the Wildcats to a 2012 national championship but hadn’t brought the team to the Sweet 16 since 2019. 

Tyson CEO John H. Tyson—a longtime benefactor of Arkansas sports—reportedly bankrolled a $5 million NIL budget for Calipari to recruit, which he used to rebuild a roster from the ground up. (The roster was so depleted when he arrived that, at one point, he joked with reporters that “there is no team.”) But within a few months, Calipari put together a strong, if small, recruiting class of seven transfers and six freshmen.

Calipari certainly has concerns with the way college basketball works now. He said after the game that because of NIL, players have “a piano on their back” because of the pressure to perform in exchange for earnings. When a reporter reminded him the transfer portal will open Monday, in the middle of March Madness, he scoffed and said: “Welcome to my world.” 

But he still used the rules to build a Sweet 16 team.

Mar 22, 2025; Providence, RI, USA; St. John's Red Storm head coach Rick Pitino during the second half of a second round men’s NCAA Tournament game against the Arkansas Razorbacks at Amica Mutual Pavilion.
Gregory Fisher-Imagn Images

Pitino has been in Queens since 2023, when he agreed to a multimillion-dollar contract rumored to be around $3.3 million per year.

Until the Razorbacks knocked them off, the Red Storm were the face of a team taking advantage of NIL and the transfer portal. His main benefactor was in the beverage industry, rather than the food industry: Vitaminwater and BodyArmor founder and billionaire Mike Repole. The team spent about $4 million in aggregate in NIL deals, according to multiple reports (though the number couldn’t be independently verified by FOS). After winning the program’s first Big East tournament in 25 years, Pitino said that “NIL didn’t get us this team,” but he has acknowledged on multiple occasions that he’s embraced these new rules.

“In some respects, it makes my job easier,” he said during Big East Media Day on Oct. 24. “In some respects, it doesn’t.” 

Only Arkansas is still alive. But both programs have proven that there’s a new winning formula in college basketball.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Small-Market Brewers Clinch First NL Pennant

Milwaukee is advancing to its first World Series since 1982.

WNBA Finals Ticket Prices Soar Above Last Year’s Levels

The get-in price for Game 1 in San Francisco is over $200.
Oct 9, 2026; Provo, Utah, USA; BYU Cougars head coach Kalani Sitake walks off the field after a win over the Iowa State Cyclones at LaVell Edwards Stadium. Mandatory Credit: Aaron Baker-Imagn Images

BYU Outperforming Its Budget As Notre Dame Showdown Arrives

Cougars coach Kalani Sitake has openly pushed for more resources.
Head Coach Curt Cignetti heads in during The Walk before the Indiana versus North Texas football game at Memorial Stadium on Saturday, Sept. 5, 2026. Brian and Amy were the hosts, middle two in frame.

Indiana’s Title Windfall Meets Its Biggest Home Game in History

A new jersey patch extends Indiana’s run of sponsorship deals
podcast thumbnail mobile
Front Office Sports Today

10/15/26 – Blake Griffin on Clippers Fine, Buck-Aikman Booth Tension, Elle Duncan’s ‘Toxic’ WNBA Warning

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

Matthew Mayich’s Family Rips Coach Exit as ‘Negotiated Agreement’

Arizona State and Greg Powers “reached a mutual agreement to part ways.”
Mike Tirico Front Office Sports Tuned In
October 14, 2026

Mike Tirico Worries About Donor Fatigue in College Football

Tirico said donors may question whether their returns are worthwhile.
Oct 10, 2026; Tuscaloosa, Alabama, USA; Alabama Crimson Tide quarterback Keelon Russell (12) scrambles with the ball against the Georgia Bulldogs during the first quarter at Saban Field at Bryant-Denny Stadium. Mandatory Credit: David Leong-Imagn Images
October 15, 2026

Keelon Russell Carries a Growing NIL Brand and Alabama’s Playoff Hopes

Following a loss to Georgia, Alabama faces Tennessee on Saturday.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Oct 10, 2026; Lexington, Kentucky, USA; LSU Tigers tight end Zach Grace (44) celebrates after scoring a touchdown with offensive lineman Aliou Bah (55) and wide receiver Eugene Wilson III (3) during the first quarter against the Kentucky Wildcats at Kroger Field.
October 14, 2026

SEC Accuses LSU of ‘Stubborn Refusal’ to Follow Rules

The conference argued the lawsuit against LSU is still relevant.
October 13, 2026

Ohio Gov. Issues Executive Order Challenging NCAA Eligibility Policy

The EO may not have teeth, but it could still impact eligibility.
October 13, 2026

Josh Pate, John Fanta Blast CFP Expansion: ‘Why Stop at 24?’

The deadline for College Football Playoff expansion in 2027 is Dec. 1, 2026.
Dec 20, 2025; Eugene, OR, USA; James Madison Dukes quarterback Alonza Barnett III (14) rushes during the fourth quarter against the Oregon Ducks at Autzen Stadium
October 12, 2026

James Madison Joins the American Before Sun Belt Exit Fees Rise

JMU’s move beats a pending vote on higher Sun Belt exit fees.