• Loading stock data...
Monday, December 8, 2025

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

A pair of legendary, high-paid coaches and their NIL-backed rosters played an instant classic.

Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.
Brian Fluharty-Imagn Images

Ahead of the highly anticipated Round of 32 matchup between St. John’s and Arkansas, which the Razorbacks won 75–66, Rick Pitino told reporters he and John Calipari didn’t have much in common. “We’re both Italian. We both love the game. I think that’s where the similarities end,” the Red Storm coach said.

But the teams had more in common than Pitino let on. Both shelled out for iconic coaches looking to continue their legacies, who, despite their old-school nature, built tournament-ready rosters using college sports’ new rules.

The Razorbacks, who pulled off an upset on Saturday, landed Calipari in the middle of last year’s Final Four, stealing the news cycle ahead of the championship. The team agreed to shell out $8 million a year for the former Kentucky coach, who led the Wildcats to a 2012 national championship but hadn’t brought the team to the Sweet 16 since 2019. 

Tyson CEO John H. Tyson—a longtime benefactor of Arkansas sports—reportedly bankrolled a $5 million NIL budget for Calipari to recruit, which he used to rebuild a roster from the ground up. (The roster was so depleted when he arrived that, at one point, he joked with reporters that “there is no team.”) But within a few months, Calipari put together a strong, if small, recruiting class of seven transfers and six freshmen.

Calipari certainly has concerns with the way college basketball works now. He said after the game that because of NIL, players have “a piano on their back” because of the pressure to perform in exchange for earnings. When a reporter reminded him the transfer portal will open Monday, in the middle of March Madness, he scoffed and said: “Welcome to my world.” 

But he still used the rules to build a Sweet 16 team.

Mar 22, 2025; Providence, RI, USA; St. John's Red Storm head coach Rick Pitino during the second half of a second round men’s NCAA Tournament game against the Arkansas Razorbacks at Amica Mutual Pavilion.
Gregory Fisher-Imagn Images

Pitino has been in Queens since 2023, when he agreed to a multimillion-dollar contract rumored to be around $3.3 million per year.

Until the Razorbacks knocked them off, the Red Storm were the face of a team taking advantage of NIL and the transfer portal. His main benefactor was in the beverage industry, rather than the food industry: Vitaminwater and BodyArmor founder and billionaire Mike Repole. The team spent about $4 million in aggregate in NIL deals, according to multiple reports (though the number couldn’t be independently verified by FOS). After winning the program’s first Big East tournament in 25 years, Pitino said that “NIL didn’t get us this team,” but he has acknowledged on multiple occasions that he’s embraced these new rules.

“In some respects, it makes my job easier,” he said during Big East Media Day on Oct. 24. “In some respects, it doesn’t.” 

Only Arkansas is still alive. But both programs have proven that there’s a new winning formula in college basketball.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon Draws 19.4M Viewers for ‘TNF’ Record With Cowboys-Lions

The Thursday game between the Cowboys and Lions draws a record audience.
Golden State Warriors guard Pat Spencer (61) reacts to his three pointer against the Philadelphia 76ers during the fourth quarter at Xfinity Mobile Arena

Warriors Breakout Star Pat Spencer Is Already Halfway Through Two-Way Eligibility

The Warriors could eventually convert Spencer’s contract to a standard NBA deal.

More Teams Skipping Bowl Games—and Notre Dame Is the Headliner

Notre Dame criticized the ACC and ESPN’s weekly CFP rankings shows.
Malik Beasley
exclusive

Malik Beasley’s Agent Calls EuroLeague Report ‘Exaggerated’

Beasley remains unsigned by an NBA team following a federal gambling probe.

Featured Today

The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.

Final CFP Bracket Raises New Wave of Questions and Controversies

The 12-team tournament field creates another round of controversy.
Notre Dame
opinion
December 8, 2025

Notre Dame’s Bowl Boycott Is a Direct Shot at ESPN

The Irish are lashing out against the CFP and ESPN, sources say.
Mark Pope
December 8, 2025

Kentucky’s $22 Million Basketball Roster Looks Like a Dud

The Wildcats have yet to beat a Power 4 team. 
Sponsored

On Location is Turning the 2026 Winter Olympics into the Ultimate Hospitality..

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Oklahoma Sooners wide receiver Isaiah Sategna III (5) smiles as he scores a touchdown during a college football game between the University of Oklahoma Sooners (OU) and the LSU Tigers at Gaylord Family Ð Oklahoma Memorial Stadium in Norman, Okla., Saturday, Nov. 29, 2025. Oklahoma won 17-13.
December 8, 2025

Athlete Advocacy Group Proposes College Sports CBA

More conference administrators have endorsed collective bargaining.
December 7, 2025

Coaching Carousel Spins Right Into the College Football Playoff

Half the CFP field is losing a coach in some way or another. And three schools have either already lost or will lose head coaches.
December 7, 2025

ESPN Locked Into 5 CFP Rankings Shows—and It Might Be a Problem

Fans, media, and administrators criticized the reveal—as did ESPN’s own analysts.
December 7, 2025

CFP Is Set: Here’s How Much Each Conference Gets in Payouts

The SEC is getting $20 million just from getting five schools in.