Friday, September 4, 2026
The FOS App is Live Download It Now

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

A pair of legendary, high-paid coaches and their NIL-backed rosters played an instant classic.

Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.
Brian Fluharty-Imagn Images

Ahead of the highly anticipated Round of 32 matchup between St. John’s and Arkansas, which the Razorbacks won 75–66, Rick Pitino told reporters he and John Calipari didn’t have much in common. “We’re both Italian. We both love the game. I think that’s where the similarities end,” the Red Storm coach said.

But the teams had more in common than Pitino let on. Both shelled out for iconic coaches looking to continue their legacies, who, despite their old-school nature, built tournament-ready rosters using college sports’ new rules.

The Razorbacks, who pulled off an upset on Saturday, landed Calipari in the middle of last year’s Final Four, stealing the news cycle ahead of the championship. The team agreed to shell out $8 million a year for the former Kentucky coach, who led the Wildcats to a 2012 national championship but hadn’t brought the team to the Sweet 16 since 2019. 

Tyson CEO John H. Tyson—a longtime benefactor of Arkansas sports—reportedly bankrolled a $5 million NIL budget for Calipari to recruit, which he used to rebuild a roster from the ground up. (The roster was so depleted when he arrived that, at one point, he joked with reporters that “there is no team.”) But within a few months, Calipari put together a strong, if small, recruiting class of seven transfers and six freshmen.

Calipari certainly has concerns with the way college basketball works now. He said after the game that because of NIL, players have “a piano on their back” because of the pressure to perform in exchange for earnings. When a reporter reminded him the transfer portal will open Monday, in the middle of March Madness, he scoffed and said: “Welcome to my world.” 

But he still used the rules to build a Sweet 16 team.

Mar 22, 2025; Providence, RI, USA; St. John's Red Storm head coach Rick Pitino during the second half of a second round men’s NCAA Tournament game against the Arkansas Razorbacks at Amica Mutual Pavilion.
Gregory Fisher-Imagn Images

Pitino has been in Queens since 2023, when he agreed to a multimillion-dollar contract rumored to be around $3.3 million per year.

Until the Razorbacks knocked them off, the Red Storm were the face of a team taking advantage of NIL and the transfer portal. His main benefactor was in the beverage industry, rather than the food industry: Vitaminwater and BodyArmor founder and billionaire Mike Repole. The team spent about $4 million in aggregate in NIL deals, according to multiple reports (though the number couldn’t be independently verified by FOS). After winning the program’s first Big East tournament in 25 years, Pitino said that “NIL didn’t get us this team,” but he has acknowledged on multiple occasions that he’s embraced these new rules.

“In some respects, it makes my job easier,” he said during Big East Media Day on Oct. 24. “In some respects, it doesn’t.” 

Only Arkansas is still alive. But both programs have proven that there’s a new winning formula in college basketball.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Breaking

Louisiana Judge Sides With Players in Eligibility Fight

The ruling allows players to go from the NFL to college rosters.

UNC GM Michael Lombardi Resigns As Investigation Continues

Lombardi was a longtime confidant of Bill Belichick in their NFL days.

Enes Kanter Freedom Sues Chicago Sky, City of Chicago

Sky owner Michael Alter said Freedom “made himself into a threat.”
Jan 23, 2020; Kissimmee, Florida, USA; ESPN NFL Countdown analyst Dianna Russini poses during AFC practice at ESPN Wide World of Sports. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Dianna Russini ‘Absolutely’ Planning Sports Media Comeback

Multiple outlets have publicly stated they’d be willing to hire her.
podcast thumbnail mobile
Front Office Sports Today

9/3/26 – Clippers-Kawhi Penalized, Tiger’s DUI Plea, Schrager’s ESPN Show

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Jul 23, 2026; Tampa, FL, USA; LSU Tigers head coach Lane Kiffin speaks to the press during SEC Football Kickoff Media Day at the Tampa Marriott. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

SEC Sues LSU, Lane Kiffin Over Pro Players

The suit accuses LSU of deliberately recruiting professional athletes.
September 3, 2026

Wisconsin–Notre Dame Ticket Prices Top Soft Week 1 Resale Market

Just two games have get-in prices over $100.
September 3, 2026

LSU Eligibility Battle Attracts Web of Politicians

The state lawsuit over college athlete eligibility has become a political football.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
September 2, 2026

School Officials, Georgia AG Threaten LSU Over Playing NFL Players

Georgia’s attorney general has joined the LSU-SEC fray.
September 2, 2026

Former Cal Softball Player Says Coach Coerced Her Into Relationship

A lawsuit says she felt she needed to keep Spencer “emotionally satisfied.”
Louisiana State Tigers guard Flau'jae Johnson (4) and Louisiana State Tigers forward Kate Koval (13) defend the shot of Oklahoma Sooners center Raegan Beers (15) Friday, March 6, 2026, during the SEC Women's Basketball Tournament quarterfinals game at Bon Secours Wellness Arena in Greenville, South Carolina.
September 2, 2026

Ukrainian Player Confirms She Quit LSU Because Mulkey Signed Russian

Kate Koval says she wants to play somewhere else this year.
September 1, 2026

One Clemson Football Player’s Fight for Eligibility—and a ‘Second Chance’

Tristan Smith will suit up for the Tigers against LSU this Saturday.