• Loading stock data...
Friday, December 12, 2025

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

A pair of legendary, high-paid coaches and their NIL-backed rosters played an instant classic.

Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.
Brian Fluharty-Imagn Images

Ahead of the highly anticipated Round of 32 matchup between St. John’s and Arkansas, which the Razorbacks won 75–66, Rick Pitino told reporters he and John Calipari didn’t have much in common. “We’re both Italian. We both love the game. I think that’s where the similarities end,” the Red Storm coach said.

But the teams had more in common than Pitino let on. Both shelled out for iconic coaches looking to continue their legacies, who, despite their old-school nature, built tournament-ready rosters using college sports’ new rules.

The Razorbacks, who pulled off an upset on Saturday, landed Calipari in the middle of last year’s Final Four, stealing the news cycle ahead of the championship. The team agreed to shell out $8 million a year for the former Kentucky coach, who led the Wildcats to a 2012 national championship but hadn’t brought the team to the Sweet 16 since 2019. 

Tyson CEO John H. Tyson—a longtime benefactor of Arkansas sports—reportedly bankrolled a $5 million NIL budget for Calipari to recruit, which he used to rebuild a roster from the ground up. (The roster was so depleted when he arrived that, at one point, he joked with reporters that “there is no team.”) But within a few months, Calipari put together a strong, if small, recruiting class of seven transfers and six freshmen.

Calipari certainly has concerns with the way college basketball works now. He said after the game that because of NIL, players have “a piano on their back” because of the pressure to perform in exchange for earnings. When a reporter reminded him the transfer portal will open Monday, in the middle of March Madness, he scoffed and said: “Welcome to my world.” 

But he still used the rules to build a Sweet 16 team.

Mar 22, 2025; Providence, RI, USA; St. John's Red Storm head coach Rick Pitino during the second half of a second round men’s NCAA Tournament game against the Arkansas Razorbacks at Amica Mutual Pavilion.
Gregory Fisher-Imagn Images

Pitino has been in Queens since 2023, when he agreed to a multimillion-dollar contract rumored to be around $3.3 million per year.

Until the Razorbacks knocked them off, the Red Storm were the face of a team taking advantage of NIL and the transfer portal. His main benefactor was in the beverage industry, rather than the food industry: Vitaminwater and BodyArmor founder and billionaire Mike Repole. The team spent about $4 million in aggregate in NIL deals, according to multiple reports (though the number couldn’t be independently verified by FOS). After winning the program’s first Big East tournament in 25 years, Pitino said that “NIL didn’t get us this team,” but he has acknowledged on multiple occasions that he’s embraced these new rules.

“In some respects, it makes my job easier,” he said during Big East Media Day on Oct. 24. “In some respects, it doesn’t.” 

Only Arkansas is still alive. But both programs have proven that there’s a new winning formula in college basketball.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Offseason Spending Heats Up With Trio of Big-Money Deals

A trio of deals this week is expected to loosen the market.
Biff Poggi

Michigan’s Interim Football Coach Is a Hedge Fund Millionaire

Biff Poggi has been called the program’s “consigliere.”
Trinity Rodman

NWSL Will Vote on Seismic Rule Change to Keep Stars Like Rodman

The battle over Trinity Rodman’s future could reshape the NWSL.
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium.

Everything to Know About Sherrone Moore’s Firing, Arrest

Moore was taken into police custody shortly after news broke.

Featured Today

The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Jul 22, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips speaks to the media during ACC Media Days at Hilton Charlotte Uptown.
December 10, 2025

ACC Commissioner: We Can’t ‘Push Aside’ PE Conversations

His comments came a day after a landmark deal with University of Utah.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Ohio
December 9, 2025

Ohio Won’t Say Why It Put Its Football Coach on Leave

The first-year head coach went 8–4 this season.
Lane Kiffin
December 9, 2025

Lane Kiffin’s LSU Coaches Head Back to Ole Miss—With Noncompetes

Ole Miss hosts Tulane on Dec. 20 in Oxford. 
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 9, 2025

University of Utah Taking Investment From Private Equity

Private equity has found its entry into college sports.
December 8, 2025

Final CFP Bracket Raises New Wave of Questions and Controversies

The 12-team tournament field creates another round of controversy.