• Loading stock data...
Tuesday, February 17, 2026

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

A pair of legendary, high-paid coaches and their NIL-backed rosters played an instant classic.

Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.
Brian Fluharty-Imagn Images

Ahead of the highly anticipated Round of 32 matchup between St. John’s and Arkansas, which the Razorbacks won 75–66, Rick Pitino told reporters he and John Calipari didn’t have much in common. “We’re both Italian. We both love the game. I think that’s where the similarities end,” the Red Storm coach said.

But the teams had more in common than Pitino let on. Both shelled out for iconic coaches looking to continue their legacies, who, despite their old-school nature, built tournament-ready rosters using college sports’ new rules.

The Razorbacks, who pulled off an upset on Saturday, landed Calipari in the middle of last year’s Final Four, stealing the news cycle ahead of the championship. The team agreed to shell out $8 million a year for the former Kentucky coach, who led the Wildcats to a 2012 national championship but hadn’t brought the team to the Sweet 16 since 2019. 

Tyson CEO John H. Tyson—a longtime benefactor of Arkansas sports—reportedly bankrolled a $5 million NIL budget for Calipari to recruit, which he used to rebuild a roster from the ground up. (The roster was so depleted when he arrived that, at one point, he joked with reporters that “there is no team.”) But within a few months, Calipari put together a strong, if small, recruiting class of seven transfers and six freshmen.

Calipari certainly has concerns with the way college basketball works now. He said after the game that because of NIL, players have “a piano on their back” because of the pressure to perform in exchange for earnings. When a reporter reminded him the transfer portal will open Monday, in the middle of March Madness, he scoffed and said: “Welcome to my world.” 

But he still used the rules to build a Sweet 16 team.

Mar 22, 2025; Providence, RI, USA; St. John's Red Storm head coach Rick Pitino during the second half of a second round men’s NCAA Tournament game against the Arkansas Razorbacks at Amica Mutual Pavilion.
Gregory Fisher-Imagn Images

Pitino has been in Queens since 2023, when he agreed to a multimillion-dollar contract rumored to be around $3.3 million per year.

Until the Razorbacks knocked them off, the Red Storm were the face of a team taking advantage of NIL and the transfer portal. His main benefactor was in the beverage industry, rather than the food industry: Vitaminwater and BodyArmor founder and billionaire Mike Repole. The team spent about $4 million in aggregate in NIL deals, according to multiple reports (though the number couldn’t be independently verified by FOS). After winning the program’s first Big East tournament in 25 years, Pitino said that “NIL didn’t get us this team,” but he has acknowledged on multiple occasions that he’s embraced these new rules.

“In some respects, it makes my job easier,” he said during Big East Media Day on Oct. 24. “In some respects, it doesn’t.” 

Only Arkansas is still alive. But both programs have proven that there’s a new winning formula in college basketball.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Los Angeles Mayor Says Wasserman Should Quit Olympics Over Epstein Ties

Wasserman announced he was selling his agency on Friday. 
Feb 15, 2026; Inglewood, California, USA; Team USA Stripes forward Jaylen Brown (7) of the Boston Celtics shoots against Team USA Stars in game two during the 75th NBA All Star Game at Intuit Dome.

Jaylen Brown Calls Foul After Beverly Hills Police Shut Down Event

Brown was in Los Angeles for the 2026 All-Star Weekend.

NBA All-Star Ratings Way Up After Jump to NBC

Preliminary ratings show the All-Star Game was the league’s most-watched in years.

Featured Today

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.

Kansas State Tries to Use Rant to Avoid Paying Coach $18M Buyout

Tang’s contract says he’s entitled to a $18.7 million buyout.
Ole Miss quarterback Trinidad Chambliss returns to his seat after testifying during the hearing in his lawsuit against the NCAA at Calhoun County Courthouse in Pittsboro, Miss., on Thursday, Feb. 12, 2026. Chambliss is looking for a temporary injunction and a permanent injunction against the NCAA for one more year of eligibility.
February 12, 2026

Mississippi Judge Rules Trinidad Chambliss Can Play Another Year at Ole Miss

It’s the latest result in a flood of NCAA eligibility lawsuits.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets running back Elijah Tau-Tolliver (25) celebrates after a touchdown during the fourth quarter against the Stanford Cardinal at Stanford Stadium
February 15, 2026

Sacramento State Will Pay $20M+ to Join MAC in FBS

The Hornets have been pushing hard for an FBS invitation.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Feb 7, 2026; Raleigh, North Carolina, USA; NC State Wolfpack JROTC does the National Anthem before dribbles the first half of the game against the Virginia Tech Hokies at Lenovo Center.
February 11, 2026

NCAA Refuses Settlement Talks in Athlete Employment Lawsuit

The NCAA and defendant schools have tried several times to get the case thrown out.
February 10, 2026

Kansas Says ‘No Inside Information’ After Odd Darryn Peterson Scratch

Kansas knocked off No. 1 Arizona without Peterson on Monday.
Oct 9, 2024; Charlotte, NC, USA; Pittsburgh head coach Tory Verdi during ACC Media Days at The Hilton Charlotte Uptown.
February 10, 2026

Former Players Sue Pitt, Women’s Basketball Coach, Alleging Abuse

Six individual suits allege a pattern of “emotional and psychological abuse.”
February 9, 2026

Judge Rules Against Charles Bediako, Leaving Ex-Pro Ineligible Again

Bediako played five games for Alabama this year.