• Loading stock data...
Saturday, July 19, 2025

Arizona Coyotes’ Revenue Could Be ‘Better’ at ASU

  • Coyotes president Xavier Gutierrez thinks revenue at ASU will be “the same if not better.”
  • The Coyotes will call ASU home for the next three seasons.
Arizona-Coyotes
Mark J. Rebilas-USA TODAY Sports

As the Arizona Coyotes wait for their temporary home at Arizona State University to be brought up to NHL standards, the team is already comparing the arena’s potential revenue to its old rink.

“From a revenue perspective, it’s going to be at the same if not better than where we were before,” Coyotes president Xavier Gutierrez said.

  • Without going public with full- and half-season tickets, the Coyotes are “two-thirds” sold, according to Gutierrez. 
  • He expects there to be around 4,700-4,800 fans, with about 350-400 students.

“We never wanted to get to a situation where we’re gouging people,” he added. “We wanted to get to the NHL average for the lower bowl, which is about $157 average ticket price. Right now, we’re about $170.”

The Coyotes were last valued by Forbes at $400 million — No. 32 of 32 NHL teams.

Road Trip

The Coyotes, who will play at ASU for the next three seasons, are starting their season with six road games, followed by four “home” games and another 14 road contests. 

While ASU’s $115 million facility is expected to be completed in October, modifications to the arena — required by the NHL — aren’t expected to be done until December. The team is reportedly working with ASU on temporary facilities for October games.

In June, the team pitched a $1.7 billion plan for an arena and entertainment district.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Bennett (9) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena

Panthers Lock Up Stanley Cup–Winning Core With Long-Term Deals

Hours before free agency, Florida cemented terms with their essential players.

NHL Free Agency Begins With Big Money but Modest Star Power

Teams will look to take advantage of an enlarged salary cap.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.

Michael Jordan’s NASCAR Team Loses Another Legal Battle

23XI Racing has lost its Cup Series charter status for the time being.
WNBA
July 15, 2025

Portland WNBA Team Will Be Fire, Bigger Choices Loom

The WNBA’s 15th franchise is bringing back the Fire.
Jul 2, 2025; Tampa, Florida, USA; Tampa Bay Rays left fielder Jake Mangum (28) leaps for a ball over the wall against the Oakland Athletics in the second inning at George M. Steinbrenner Field.
July 16, 2025

Rays Will Play Potential Playoff Games at Spring Training Stadium

Tropicana Field is undergoing hurricane renovations.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
May 12, 2025; New York, New York, USA; Boston Celtics forward Jayson Tatum (0) shoots the ball in the second half during game four of the second round for the 2025 NBA Playoffs against the New York Knicks at Madison Square Garden.
exclusive
July 14, 2025

Celtics, Lakers Sales Not on Agenda for NBA Board of Governors Vote

The Board of Governors will meet Tuesday.
Alex Rodriguez
July 11, 2025

Finally in Charge, A-Rod Says Timberwolves Need New Arena

Rodriguez and Lore would like to repair team relations with Kevin Garnett.
Alex Sarr
July 9, 2025

Wizards Pushing Limits of Youth With 11 Players on Rookie Deals

Washington’s 2025 first-round pick is top-eight protected.
July 9, 2025

From Dynasty to Disarray: Red Bull Fires Christian Horner

He served as Red Bull team principal for more than two decades.