• Loading stock data...
Wednesday, October 8, 2025

Arizona Coyotes Go Local As Season Begins

Arizona - Coyotes - NHL

The Arizona Coyotes enter their 23rd year in the desert with lofty organizational goals and a vision that they hope cements them in the mind of Arizona sports fans.

Steering the ship is Ahron Cohen, the team’s newly appointed president and CEO. In his fourth year with the organization, Cohen had spent time as the team’s general counsel and the team’s COO before being promoted to president and CEO this fall.

The Coyotes have not had an easy road to sow over the last 5-10 years. From bankruptcy and talks of relocation to an on-ice product that didn’t produce well enough to compete for the attention of a transient market with three other professional sports teams, the franchise struggled.

Now, with solid ownership, new leadership, and a squad that many expect to be one of the best young teams in the league, Cohen believes the Coyotes have the pieces in place to take the next step both on and off the ice.

“I want people thinking about the Coyotes and seeing all the good that we’re doing and seeing what we’re trying to build here.”

What they are trying to build is based on three organizational goals that include competing on the ice, building fandom in Arizona, and positively impacting the community.

“I almost feel like a startup. Regardless of department, I want everybody in the company thinking about how they can make it better.” – Ahron Cohen, CEO of the Arizona Coyotes

In a market like Arizona, where fans are known to have a reputation of being front-runners, Cohen sees an opportunity to engage the community in organic ways to drive better brand affinity.

This includes partnering with local brands, taking a more deliberate approach to engaging fans who may not be able to make it out to games at normal times, and creating flexible ticket packages that allow fans to take advantage of weekend home games.

See More: How Corporate Partnerships are Evolving and How You Can Prepare

“We want to partner with local brands and other companies that are committed to making Arizona better,” said Cohen. “We’re also constantly looking for ways to broaden our audience, expand our fan base, and build connectivity to our team.”

Part of building connectivity included the establishment of a local bar program where the organization has teamed up with different bars to make sure they are playing the team’s games and that there is a team presence there in the forms of flags or logos.

“We’re just really focused on building strong relationships with brands that make a significant impact in the Arizona community. We want them to share our vision of what we’re trying to accomplish and we’ve been taking good steps forward in that regard.” – Ahron Cohen, CEO of the Arizona Coyotes

As for ticketing initiatives, the team created a package called the ‘Weekender Package’ where fans can buy tickets just for weekend home games. They also increased the number of games they played during the day to five instead of two.

The goal? Create options that can appeal to every aspect of the fanbase.

“We have a significant number of fans that due to location may be only to make it to games on the weekend,” said Cohen. “We are marketing aggressively towards them saying, ‘we heard you and we know it is difficult to come during the week, but now you have another option.’”

As for the day games, Cohen sees them as a way to engage families.

“We now have an expanded opportunity to reach more families, especially younger families in those day games. The presentation and atmosphere around those games will be geared towards families so it should be a lot of fun.”

[mc4wp_form id=”8260″]

When it comes to the third pillar of building community engagement, the Coyotes don’t just participate to check a box, they make it a whole part of their working routine. This starts with Cohen.

“This community has given us an awful lot and it’s our responsibility to give back and to make this it a better place. We’re doing something internally where we are I’m requiring everybody who works for our company to do a certain number of community service hours outside of the routine work to just really give back.”

Don’t look now, but by the time the last horn sounds on the 2018-2019 NHL season, the Coyotes might just be one of the best in the league.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL Skates Into Season With Record Revenue, Rising Cap, and Labor Peace

The new season begins after a productive and historic summer.

Connor McDavid Signs Short-Term Deal, Eyeing Oilers’ Cup Window

The three-time Most Valuable Player signs for below his market value.
Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”

Featured Today

Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.