• Loading stock data...
Wednesday, December 11, 2024
The 2024 Best Employers in Sports Award winners have been announced! See the full list of winners

Apple-MLS Deal Reportedly Contains ‘Opt-Out’ Clause

  • Apple could walk away from the agreement if a certain number of subscribers have not added MLS Season Pass.
  • MLS commissioner Don Garber did not confirm or deny the presence of the clause.
Apple TV signage on the sidelines of an MLS match.
Jayne Kamin-Oncea-USA TODAY Sports

It may be too early to judge the success of Apple’s partnership with Major League Soccer — but the tech giant reportedly already has a contingency plan in place.

According to The Athletic, the league’s deal to broadcast its games on Apple TV+ contains an “opt-out” clause that would allow Apple to walk away from the agreement if a certain number of subscribers have not added MLS Season Pass within a set timeframe.

MLS commissioner Don Garber didn’t confirm or deny the existence of such a clause to The Athletic. MLS did not respond to Front Office Sports’ request for comment.

“We’ve never talked about what the specific terms [of the agreement] are,” Garber said, “and we’re not going to talk about it now. It’s a 10-year partnership. We’re both very, very committed to that.”

While Apple has mostly received praise for its broadcasts through the first two weeks of the MLS season, it’s not immediately clear how many people are watching, as Apple hasn’t released any viewership statistics.

The league and tech company seem content with their partnership: Last week, they announced that the producers of “Formula 1: Drive to Survive” would be making an MLS docuseries to stream on Apple TV+.

MLS also drew 380,502 fans to its games on opening weekend — the most in league history.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 3, 2024; Harrison, New Jersey, USA; New York Red Bulls midfielder Lewis Morgan (9) heads a ball during the first half against the Columbus Crew in a 2024 MLS Cup Playoffs Round One match at Red Bull Arena.

MLS Team to Play in ‘Sports Illustrated Stadium’ in $100M Naming Deal

It’s a partnership with a sister ticketing platform company, not the magazine.

F1’s TV Ratings Similar to 2023, but Still Below the Record Highs..

The F1 season averaged 1.1 million viewers in the U.S.

WBD Secures Comcast Deal, Readies for Future Without NBA Rights

The TNT Sports parent company continues to remake itself in dramatic fashion.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.

NFL Scheduling Gambit Pays Off With Two Blockbuster Sunday Games

The Week 15 schedule has a game pairing seen only once since 1970.
Sep 13, 2024; Bolingbrook, Illinois, USA; (Editors Notes: Caption Correction) Bryson DeChambeau of the Crushers GC and Brooks Koepka of the Smash GC shake hands after the first round of the LIV Golf Chicago tournament at Bolingbrook Golf Club.
December 10, 2024

DeChambeau, Koepka Hope Showdown Helps Unite LIV–PGA Tour

The golfers will compete against Rory McIlroy and Scottie Scheffler.
December 11, 2024

Pat McAfee’s Kicking Contest Saw $650,000 Awarded—and $5 Million Missed

The weekly contest on ESPN’s “College GameDay” paid out $650,000.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.
December 10, 2024

Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google

The Yankees and Dodgers were among the top trending sports team searches in 2024.
December 10, 2024

NBA Cup TV Ratings Down 10% Through Group Play

The NBA has faced stiff competition from other sports.
December 9, 2024

Amazon Breaks NFL Streaming Record (Again) With ‘TNF’ Ratings

The “Thursday Night Football” game drew 17.29 million viewers.
December 6, 2024

NHL Winter Classic Shifts to New Year’s Eve Seeking Viewership Boost

The NHL moved its Winter Classic to December for the first time.