• Loading stock data...
Saturday, July 19, 2025

Apple Looks to Upend Sports Watching with Mixed Reality Headset

  • Apple unveiled its mixed reality headset, the Apple Vision Pro.
  • The company reportedly plans to lean on sports and fitness to sell the device.
Photo Illustration

Apple is setting its sights on changing how people experience sports and gaming.

On Monday, the tech giant unveiled its long-awaited mixed-reality headset, Apple Vision Pro, which will be available next year and retail for $3,499.

The device promises numerous features, including multiview broadcasts, immersive replays, and gaming displays. The company has been developing a multiview feature for Apple TV+ that allows users to watch multiple streams at once.

Apple will offer a growing library of sports content for the headset. It holds exclusive streaming rights to Major League Soccer and select Major League Baseball games — and more could be on the way with possible bids for Premier League and Pac-12 rights. 

The company has also emerged as a contender for NBA broadcasts, the bidding for which could reach $75 billion over nine years between linear and streaming rights. 

Apple is expected to feature sports-watching and fitness on the headset, according to Bloomberg. Its Fitness+ subscription is heavily integrated into the Apple Watch, which collects heart rate and other biometric data from its wearers.

The device will have a dial that allows users to switch between virtual reality, in which one is fully immersed in the Vision Pro’s displays, and augmented reality, which allows one to see displays overlaid on the world around them. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN Bidding Against NBC, Apple for MLB Rights Package

The league continues to negotiate with multiple media-rights bidders.

F1’s ESPN-Apple Dilemma Could Come Down to Reach vs. Money

MLB and MLS games on Apple TV+ have not drawn huge audiences.
Jun 15, 2025; Montreal, Quebec, Canada; Mercedes driver George Russell (63) leads the second lap over Red Bull Racing driver Max Verstappen (1) during the F1 Canadian Grand Prix at Circuit Gilles-Villeneuve.

Apple Vies With ESPN for U.S. Formula One Rights

ESPN’s rights agreement with F1 has been worth about $90 million annually.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Cal Raleigh

Home Run Derby Came Down to a 1-Inch Hawk-Eye Measurement

One expert is skeptical that the measurement could be that precise.
May 23, 2025

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Tennis
July 7, 2025

Wimbledon’s Rollout of Automated Line Judges Has Been Rocky

The electronic system briefly went down Sunday, leading to a controversial replay.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.