• Loading stock data...
Friday, September 12, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Apple Looks for Broad Reach with Scoreboard App

  • Apple Sports launched on Wednesday, as the MLS season kicks off.
  • The app provides an up-to-date scoreboard on all major leagues, and connects users to streaming apps that broadcast the games.
Apple
Jeff Blake-USA TODAY Sports

As Apple seeks to take the sports-watching experience into the future with its Vision Pro headset, it is also releasing a much more recognizable product for the sports fan.

Apple Sports, which launched on Wednesday, is a scoreboard app designed for speed and simplicity. 

“I’ve been working on this since we opened the App Store, because I’ve been looking for something like it,” quips Eddy Cue, Apple’s senior vice president of services to Front Office Sports. Cue, however, adds that the app had only been in development for about a year. Apple poured resources into making game data as up-to-the-second as possible, including a game clock that ticks down in real time.

“There are so many features we could add, but we don’t want it to be cluttered,” Cue explains. 

With its release on the first day of the Major League Soccer season, Apple Sports can quietly raise awareness of the league and Apple’s broadcasts. When focusing on individual games, they can tap on the broadcaster’s name to be taken to the corresponding streaming app, if one is available, including Lionel Messi’s season debut on Apple TV. 

“We might not have done this [app] if we weren’t already doing everything else [that Apple is doing in sports],” notes Cue. The iPhone-maker also broadcasts select Friday night MLB games and produces sports documentaries.

With Prime Video and Peacock bidding aggressively for sports rights, “NFL Sunday Ticket” on YouTubeTV, and ESPN, Fox, and Warner Bros. Discovery set to launch a sports-focused streaming app, Apple Sports is positioned as a first stop for sports fans to check scores and jump from there to the appropriate streaming app.

The app tracks NBA, men’s and women’s NCAA basketball, NHL, MLS, Premier League, La Liga, Ligue 1, Serie A, Bundesliga, and Liga MX games. It will add NFL, MLB, college football, NWSL, and WNBA games when those leagues commence their upcoming seasons.

Users can select their favorite teams that default to the top of the scores list and track games from their phone’s lock screen. In addition to the score, time on the scoreboard, and other fundamental game state data, the app will show live betting odds from DraftKings (though it does not have a betting integration or connect to the DraftKings app). The app will only be available on iOS systems.

While live scores are available in countless locations, Apple hopes to be the iPhone-using sports fan’s de facto choice by being a step quicker and easier than the rest.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.
Sep 8, 2025; Philadelphia, Pennsylvania, USA; New York Mets outfielder Juan Soto (22) runs to first base during the first inning against the Philadelphia Phillies at Citizens Bank Park.

The $339 Million Mets Are in Jeopardy of Missing the Playoffs

The Mets’ wild-card lead is 1.5 games with 15 remaining in the regular season.
opinion

19 Rising Stars in Sports Media

Who are sports media’s rising stars? Here’s an inside look.
Sep 10, 2025; Uncasville, Connecticut, USA; Connecticut Sun forward Aaliyah Edwards (8) fights to keep the ball in-bounds during the second half against the Atlanta Dream at Mohegan Sun Arena.

Connecticut AG Demands Documents From WNBA About Sun Sale Process

The WNBA reportedly prefers to move the team to Houston.

Featured Today

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Cal Raleigh

Home Run Derby Came Down to a 1-Inch Hawk-Eye Measurement

One expert is skeptical that the measurement could be that precise.
May 23, 2025

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Tennis
July 7, 2025

Wimbledon’s Rollout of Automated Line Judges Has Been Rocky

The electronic system briefly went down Sunday, leading to a controversial replay.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.