• Loading stock data...
Tuesday, November 18, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

AP Survey Finds 55% of U.S. Adults Oppose College Athlete Unionization

  • Older people, white people, and Republicans oppose unionization; everyone else supports it.
  • The majority of those surveyed support giving athletes a portion of media rights.

A survey announced Thursday by the Associated Press and University of Chicago’s NORC Center for Public Affairs Research found college athlete unionization is taking the shape of a partisan political issue. 

The topline finding is that 55% of U.S. adults oppose unionization. The majority of non-white people, Democrats, and those between 18 and 44 years old, though, were mildly in favor of unionization, while white people and those over 45 opposed it by 2-to-1 margins and Republicans opposed it 3-to-1.

The research dropped a week after the Dartmouth men’s basketball team successfully voted to unionize, becoming the first team in NCAA history to do so. As an Ivy League team, players don’t get athletic scholarships, leaving many of them to work side jobs. The players said they want to be compensated for their work.

Researchers surveyed 1,102 adults between Feb. 22 and Feb. 26, a week before the March 5 Dartmouth vote.

The poll extended beyond the topic of unionization. A 53% majority supported revenue sharing, the notion that athletes should receive a portion of their school’s lucrative media-rights payments. The majority of respondents also opposed schools giving athletes a salary, additional spending money, or excuses from certain academic requirements.

When asked about the NCAA, 46% of people said they don’t know enough about it to have an opinion. Only 14% held a favorable position, while 18% said they weren’t in favor, and 23% were indifferent. It’s a fairly lukewarm reading of the organization as it faces numerous legal battles that threaten its entire business model.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Virginia Tech Hires Franklin, Penn State Gets $40M Buyout Break

The former Nittany Lions coach has found his next job.
Nov 5, 2025; Los Angeles, California, USA; San Antonio Spurs forward Keldon Johnson (3) shoots ahead of Los Angeles Lakers forward Jake LaRavia (12) during the second half at Crypto.com Arena.

Where Things Stand With the NBA’s Gambling Investigation

The law firm the league enlisted to investigate has begun its probe.

Sinclair-Scripps Deal Would Forge Another Sports Giant on Free TV

Sinclair looks to join in the growing wave of industry consolidation.
exclusive

Women’s Pro Baseball League Will Play First Season in Springfield, Illinois

The league will debut in August and expects to raise $3 million.

Featured Today

Sailgating

‘Sailgating’: Inside Washington Football’s Tradition on the Water

The pregame experience can cost tens of thousands of dollars.
exclusive
November 13, 2025

Track CEO Charged With Child Rape Passed USATF-Ordered Background Check

The track world didn’t know about the charges for nearly a year.
TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.
November 9, 2025

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
Nov 15, 2025; Chicago, Illinois, USA; Michigan Wolverines quarterback Bryce Underwood (19) throws the ball against the Northwestern Wildcats during the first half at Wrigley Field.

UC Investments Says Big Ten Deal Is Off Until Schools Can Agree

The pension fund does not want to sign a deal without Michigan and USC.
November 16, 2025

Wave of CFB Coaching Moves Point to Busy Hiring Cycle Ahead

Texas A&M’s Mike Elko is the latest to receive a big extension.
Dec 30, 2022; Glendale AZ, USA; The College Football Playoff logo on the field at State Farm Stadium, the site of the 2022 CFP Semifinal between the TCU Horned Frogs and the Michigan Wolverines and Super Bowl 57 (LVII).
November 17, 2025

CFP Expansion Deadline Has Flexibility—If Leaders Ask ESPN 

The SEC and Big Ten remain at odds over a 16-team format.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Ohio State Buckeyes and Northwestern Wildcats fans take in the second half of the NCAA football game at Wrigley Field in Chicago on Saturday, Nov. 16, 2024. Ohio State won 31-7.
November 13, 2025

Northwestern’s New $862M Stadium Will Likely End Wrigley Field Games

Northwestern’s New Ryan Field is set to open next season.
Jul 18, 2016; Dallas, TX, USA; Baylor Bears interim president David E. Garland (right) and new athletic director Mack Rhoades (left) speak at a press conference during the Big 12 Media Days at Omni Dallas Hotel.
November 13, 2025

Baylor AD Takes ‘Leave of Absence,’ Steps Down From CFP Committee Role

Baylor conducted an investigation into potential misconduct by Rhoades.
Nov 8, 2025; Corvallis, Oregon, USA; Oregon State Beavers interim head coach Robb Akey check the scoreboard during the second quarter against the Sam Houston Bearkats at Reser Stadium.
November 13, 2025

New-Look Pac-12 Adds USA Sports to Growing Broadcast Portfolio

It’s the latest step in the league’s remarkable rebuild.
Florida Softball
November 11, 2025

NCAA Agrees to $303 Million Settlement With Volunteer Coaches

A similar lawsuit from baseball coaches was approved in September.