• Loading stock data...
Monday, April 6, 2026

AP Survey Finds 55% of U.S. Adults Oppose College Athlete Unionization

  • Older people, white people, and Republicans oppose unionization; everyone else supports it.
  • The majority of those surveyed support giving athletes a portion of media rights.

A survey announced Thursday by the Associated Press and University of Chicago’s NORC Center for Public Affairs Research found college athlete unionization is taking the shape of a partisan political issue. 

The topline finding is that 55% of U.S. adults oppose unionization. The majority of non-white people, Democrats, and those between 18 and 44 years old, though, were mildly in favor of unionization, while white people and those over 45 opposed it by 2-to-1 margins and Republicans opposed it 3-to-1.

The research dropped a week after the Dartmouth men’s basketball team successfully voted to unionize, becoming the first team in NCAA history to do so. As an Ivy League team, players don’t get athletic scholarships, leaving many of them to work side jobs. The players said they want to be compensated for their work.

Researchers surveyed 1,102 adults between Feb. 22 and Feb. 26, a week before the March 5 Dartmouth vote.

The poll extended beyond the topic of unionization. A 53% majority supported revenue sharing, the notion that athletes should receive a portion of their school’s lucrative media-rights payments. The majority of respondents also opposed schools giving athletes a salary, additional spending money, or excuses from certain academic requirements.

When asked about the NCAA, 46% of people said they don’t know enough about it to have an opinion. Only 14% held a favorable position, while 18% said they weren’t in favor, and 23% were indifferent. It’s a fairly lukewarm reading of the organization as it faces numerous legal battles that threaten its entire business model.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dusty May Leaves Door Cracked for NBA Jobs

May has signed two contracts in two years at Michigan.

Angel Reese Traded to Atlanta Dream for Two First-Round Picks

The Dream are giving up two first-round picks for Reese.

Masters Week Tees Off With Tiger Out, Media and Ticketing Shifts

Amazon is debuting as a tournament broadcaster this year. 

UConn, Michigan Assistants Pull Double Duty Ahead of Title Game

Luke Murray and Justin Joyner have already taken head coaching jobs elsewhere.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
April 5, 2026

Tarris Reed’s Jump to UConn Helped Both Teams to the Title Game

Reed played his first two seasons at Michigan. 
April 5, 2026

Alex Karaban Ignored the Portal. Now He Could Make History

‘Unrestricted free agency’ never appealed to Karaban.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Michigan basketball
April 5, 2026

Michigan Positions Big Ten for Potential National Title Trifecta

Michigan can win the Big Ten’s first men’s basketball national title since 2000.
UConn Huskies head coach Dan Hurley gets after his team Saturday, April 4, 2026, during a Final Four game against the Illinois Fighting Illini at Lucas Oil Stadium in Indianapolis.
April 4, 2026

UConn’s Dan Hurley: Geno Auriemma Deserves ‘Benefit of the Doubt’

Hurley addressed the situation between Auriemma and Dawn Staley.
Apr 4, 2026; Indianapolis, IN, USA; UConn Huskies head coach Dan Hurley celebrates after defeating the Illinois Fighting Illini in a semifinal of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
April 4, 2026

UConn Could Be First Men’s Basketball Dynasty in New Era of College Sports

“The last thing we’re thinking about now … is dynasty,” Dan Hurley said.
Charlie Baker NCAA
April 4, 2026

NCAA President Sees Trump Executive Order as Blueprint For Congress

Trump’s executive order may be valuable to college sports regardless of enforceability.