• Loading stock data...
Saturday, March 21, 2026

AP Survey Finds 55% of U.S. Adults Oppose College Athlete Unionization

  • Older people, white people, and Republicans oppose unionization; everyone else supports it.
  • The majority of those surveyed support giving athletes a portion of media rights.

A survey announced Thursday by the Associated Press and University of Chicago’s NORC Center for Public Affairs Research found college athlete unionization is taking the shape of a partisan political issue. 

The topline finding is that 55% of U.S. adults oppose unionization. The majority of non-white people, Democrats, and those between 18 and 44 years old, though, were mildly in favor of unionization, while white people and those over 45 opposed it by 2-to-1 margins and Republicans opposed it 3-to-1.

The research dropped a week after the Dartmouth men’s basketball team successfully voted to unionize, becoming the first team in NCAA history to do so. As an Ivy League team, players don’t get athletic scholarships, leaving many of them to work side jobs. The players said they want to be compensated for their work.

Researchers surveyed 1,102 adults between Feb. 22 and Feb. 26, a week before the March 5 Dartmouth vote.

The poll extended beyond the topic of unionization. A 53% majority supported revenue sharing, the notion that athletes should receive a portion of their school’s lucrative media-rights payments. The majority of respondents also opposed schools giving athletes a salary, additional spending money, or excuses from certain academic requirements.

When asked about the NCAA, 46% of people said they don’t know enough about it to have an opinion. Only 14% held a favorable position, while 18% said they weren’t in favor, and 23% were indifferent. It’s a fairly lukewarm reading of the organization as it faces numerous legal battles that threaten its entire business model.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Sues DraftKings Over March Madness Trademark Infringement

NCAA president Charlie Baker has also gone after prediction markets.

WNBA, WNBPA Sign Term Sheet for 7-Year CBA

Next, the players and board of governors will vote to ratify.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.
Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
exclusive

Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase

Dundon is set to take control of the team before April.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Vanderbilt Commodores forward Tyler Nickel (5) celebrates after making a 3-pointer during a first-round game in the NCAA men's basketball tournament between McNeese and Vanderbilt at Paycom Center in Oklahoma City, Thursday, March 19, 2026.

Not Just Football: Vanderbilt Sports Surge Hits March Madness

The men’s basketball team earned its first NCAA tournament win since 2012.
Mar 19, 2026; Portland, OR, USA; Texas Longhorns guard Tramon Mark (12) blocks BYU Cougars forward AJ Dybantsa (3) in the second half during a first round game of the men's 2026 NCAA Tournament at Moda Center. Mandatory Credit: Craig Strobeck-Imagn Images
March 20, 2026

AJ Dybantsa, BYU Are Latest Non-Blueblood Pairing To Exit Early

Texas upset BYU on Thursday night, ending A.J. Dybantsa’s freshman season.
Dec 13, 2025; Baltimore, Maryland, USA; President Donald J Trump cross the field at half time of the game between the Navy Midshipmen and the Army West Point Black Knights at M&T Bank Stadium.
March 20, 2026

Trump Signs Executive Order to ‘Preserve’ Army–Navy Game

The order seeks to guarantee an exclusive television window for the game.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) defends abasing Wisconsin Badgers forward Nolan Winter (31) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center.
March 20, 2026

A ‘Life Skills University’ Is Upending March Madness

High Point upset Wisconsin to win its first March Madness game.
Mar 19, 2026; Greenville, SC, USA; North Carolina Tar Heels head coach Hubert Davis instructs his team against the VCU Rams in the second half of a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
March 20, 2026

Buyout for Tar Heels’ Davis Would Cost UNC $5.3M

Davis has been the coach of UNC since 2021.
Mar 19, 2026; Portland, OR, USA; High Point Panthers guard Chase Johnston (99) reacts after defeating the Wisconsin Badgers in a first round game of the men's 2026 NCAA Tournament at Moda Center
March 19, 2026

March Madness Upsets Alive and Well Despite New ‘Free Agency’ Era

Mid-major programs VCU and High Point pulled off major March Madness wins.
exclusive
March 19, 2026

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.