• Loading stock data...
Friday, November 14, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

AP Survey Finds 55% of U.S. Adults Oppose College Athlete Unionization

  • Older people, white people, and Republicans oppose unionization; everyone else supports it.
  • The majority of those surveyed support giving athletes a portion of media rights.

A survey announced Thursday by the Associated Press and University of Chicago’s NORC Center for Public Affairs Research found college athlete unionization is taking the shape of a partisan political issue. 

The topline finding is that 55% of U.S. adults oppose unionization. The majority of non-white people, Democrats, and those between 18 and 44 years old, though, were mildly in favor of unionization, while white people and those over 45 opposed it by 2-to-1 margins and Republicans opposed it 3-to-1.

The research dropped a week after the Dartmouth men’s basketball team successfully voted to unionize, becoming the first team in NCAA history to do so. As an Ivy League team, players don’t get athletic scholarships, leaving many of them to work side jobs. The players said they want to be compensated for their work.

Researchers surveyed 1,102 adults between Feb. 22 and Feb. 26, a week before the March 5 Dartmouth vote.

The poll extended beyond the topic of unionization. A 53% majority supported revenue sharing, the notion that athletes should receive a portion of their school’s lucrative media-rights payments. The majority of respondents also opposed schools giving athletes a salary, additional spending money, or excuses from certain academic requirements.

When asked about the NCAA, 46% of people said they don’t know enough about it to have an opinion. Only 14% held a favorable position, while 18% said they weren’t in favor, and 23% were indifferent. It’s a fairly lukewarm reading of the organization as it faces numerous legal battles that threaten its entire business model.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 13, 2025; Salt Lake City, Utah, USA; Atlanta Hawks forward Onyeka Okongwu (17) makes a three point basket over Utah Jazz center Jusuf Nurkic (30) during the first quarter at Delta Center.
exclusive

Kalshi Adds NBA Prop Markets As Betting Crackdowns Surge

A Kalshi spokesperson says it has “robust” protections in place.

Steph Curry and Under Armour Break Up After 12 Years

Curry will take his Curry Brand and signature logo with him.

College Athletes Allegedly Involved in $2M Illegal Sports Betting Ring

Unnamed college athletes allegedly operated sportsbooks for the gambling ring.
exclusive

Track CEO Charged With Child Rape Passed USATF-Ordered Background Check

The track world didn’t know about the charges for nearly a year.

Featured Today

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Ohio State Buckeyes and Northwestern Wildcats fans take in the second half of the NCAA football game at Wrigley Field in Chicago on Saturday, Nov. 16, 2024. Ohio State won 31-7.

Northwestern’s New $862M Stadium Will Likely End Wrigley Field Games

Northwestern’s New Ryan Field is set to open next season.
Nov 8, 2025; Corvallis, Oregon, USA; Oregon State Beavers interim head coach Robb Akey check the scoreboard during the second quarter against the Sam Houston Bearkats at Reser Stadium.
November 13, 2025

New-Look Pac-12 Adds USA Sports to Growing Broadcast Portfolio

It’s the latest step in the league’s remarkable rebuild.
Jul 18, 2016; Dallas, TX, USA; Baylor Bears interim president David E. Garland (right) and new athletic director Mack Rhoades (left) speak at a press conference during the Big 12 Media Days at Omni Dallas Hotel.
November 13, 2025

Baylor AD Takes ‘Leave of Absence,’ Steps Down From CFP Committee Role

Baylor conducted an investigation into potential misconduct by Rhoades.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Florida Softball
November 11, 2025

NCAA Agrees to $303 Million Settlement With Volunteer Coaches

A similar lawsuit from baseball coaches was approved in September.
November 11, 2025

Kelly Suing LSU for Full $53M Buyout After Refusing Settlement Offers

The lawsuit alleges LSU thinks Kelly could be fired for cause.
Sep 27, 2025; Oxford, Mississippi, USA; LSU Tigers head coach Brian Kelly reacts during the fourth quarter against the Mississippi Rebels at Vaught-Hemingway Stadium.
November 10, 2025

Brian Kelly Pushes LSU for $53M Buyout, Refuses Partial Offers

The coach has reportedly rejected settlement offers.
Nov 7, 2025; Los Angeles, California, USA; Southern California Trojans running back King Miller (30) runs the ball against the Northwestern Wildcats during the second half at the Los Angeles Memorial Coliseum.
November 9, 2025

University Board Members Mount Opposition Campaign to Big Ten Investment Proposal 

“We’re weighing in on this horribly flawed process from the start.”