Another Week, Another League Deal for Genius Sports

    • Genius will provide the Basketball Africa League with real-time stats and innovative technology.
    • BAL is the latest partnership for the sports technology giant.

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Just a month after closing a $1.5 billion SPAC deal to go public, Genius Sports continues to develop its global data ecosystem.

Ahead of its earnings call this Thursday, the London-based company announced that it will begin providing real-time statistics for the NBA’s Basketball Africa League. The sports technology company has a $3.2 billion market capitalization and reported $47 million in revenue in its fiscal Q4 — a 27.6% increase from the same time last year.

All eyes were on the BAL during its inaugural tip-off over the weekend. Rapper J. Cole was trending after making his professional basketball debut with Rwanda Patriots just two days after releasing his sixth studio album, “The Off-Season.”

The NBA’s flagship effort in Africa joins a growing list of organizations Genius has recently partnered with or purchased:

  • May 7: Acquired Second Spectrum for $200 million
  • May 3: Announced it would buy F2P game provider FanHub
  • April 20: Completed a $1.5 billion merger with dMY Technology Group
  • April 2: Announced exclusive NFL rights for $120 million per year in a six-year deal

BAL games will air in 215 countries and territories across ESPN, beIN SPORTS, and NBA TV, among others. Nike and Jordan Brand each produced six uniforms for the league’s 12 teams.

A docuseries on the league’s first season is also under way, directed by South African director Tebogo Malope.