Thursday December 7, 2023

Another Week, Another League Deal for Genius

BAL/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Just a month after closing a $1.5 billion SPAC deal to go public, Genius Sports continues to develop its global data ecosystem.

Ahead of its earnings call this Thursday, the London-based company announced that it will begin providing real-time statistics for the NBA’s Basketball Africa League. The sports technology company has a $3.2 billion market capitalization and reported $47 million in revenue in its fiscal Q4 — a 27.6% increase from the same time last year.

All eyes were on the BAL during its inaugural tip-off over the weekend. Rapper J. Cole was trending after making his professional basketball debut with Rwanda Patriots just two days after releasing his sixth studio album, “The Off-Season.”

The NBA’s flagship effort in Africa joins a growing list of organizations Genius has recently partnered with or purchased:

  • May 7: Acquired Second Spectrum for $200 million
  • May 3: Announced it would buy F2P game provider FanHub
  • April 20: Completed a $1.5 billion merger with dMY Technology Group
  • April 2: Announced exclusive NFL rights for $120 million per year in a six-year deal

BAL games will air in 215 countries and territories across ESPN, beIN SPORTS, and NBA TV, among others. Nike and Jordan Brand each produced six uniforms for the league’s 12 teams.

A docuseries on the league’s first season is also under way, directed by South African director Tebogo Malope.

Copy Link
Link Copied
Link Copied

What to Read

NWSL’s Record Media Deals Drive Schedule Expansion

The league will grow to a 26-match schedule in 2024.

In-Season NBA Tourney Upshot: Success. But Will It Change?

The inaugural edition of the tournament has been mostly a success.

NHL's Projected Record Salary Cap Reflects Revenue Surge (and Resilience)

Increased media revenue, rising attendance fuel post-pandemic recovery.
ESPN Stephen A. Smith

Stephen A. Smith to ESPN: ‘I Want To Be Highest-Paid Talent’

With a No. 1 show, Stephen A. Smith wants to become number one in compensation.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
Sports Illustrated

‘The Amount of Useless Stuff You Guys Do Is Staggering.’ Inside a Shakeup at Sports Illustrated’s Publisher

The new owner of the company that operates SI made a jarring first impression Wednesday, warning his employees: 'No one is important.'
Eagles Niners
December 6, 2023

Eagles-49ers Achieves Fox's Highest Sunday Viewership of Season

Fox's broadcast of 49ers vs. Eagles pulls in 27.7M viewers.
December 6, 2023

NBA Viewers Like the In-Season Tourney. What About Broadcasters?

The NBA In-Season Tournament could attract new media partners.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
December 5, 2023

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.
The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.
December 4, 2023

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia's exclusive home for ICC events through 2027.
English Premier League teams Leeds United and Brighton Hove & Albion in action during a match.
December 4, 2023

Premier League Reasserts Dominance With $8.5B Domestic Rights Deals

Deals achieve small rights fee increase for top European league.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.
December 4, 2023

Amazon Bounces Back With Record Viewership

The Dallas Cowboys’ win over the Seattle Seahawks averaged 15.26 million viewers.