Thursday, August 27, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

SMU Reportedly Poaching USC Men’s Basketball Coach With ACC Move Looming

  • The Mustangs’ wealthy donors helped pave the way to a power conference.
  • The USC men’s program had a dramatic final Pac-12 season.
Kirby Lee-USA TODAY Sports

Dunk City might be heading to the Lone Star State. 

USC’s men’s basketball coach Andy Enfield is Southern Methodist’s top target ahead of its move to the Atlantic Coast Conference this coming summer, according to ESPN. College basketball analyst Jeff Goodman reported that Enfield is “expected” to sign a deal with SMU next week.

Enfield spent five years in the ACC as an assistant coach at Florida State and has familiarity with the conference’s footprint as a head coach after a stint at Florida Gulf Coast, where he took the Eagles to the Sweet 16 in 2013. Enfield took the Trojans to the Elite Eight in ’21. 

By going from Los Angeles to Dallas, Enfield makes the rare college coaching change where he gets to move from one major city to another. But the most surprising part of the move is that it could be perceived as a step down in prestige, even as the Mustangs finally get the power-conference status they’ve long coveted. USC went 15–18 in its final year in the Pac-12 despite having projected NBA draft pick Isaiah Collier and Bronny James, the son of NBA star LeBron James. Bronny brought increased media attention and spotlight to the program despite mainly playing as a reserve.

USC will join the Big Ten next season, creating increased travel as the Trojans could head as far east as New Jersey to play Rutgers during conference play, which will be an increased toll on both college athletes and their coaches. 

SMU’s travel schedule isn’t light by any means. There are ACC schools in Boston and the San Francisco Bay Area. But SMU’s central location makes its travel burden slightly lighter compared to the coastal schools. It could be another reason why Enfield would leave a brand name such as USC for an athletic department known mostly for football. 
SMU hasn’t been to the Sweet 16 since 1967, but it has a strong donor base, which essentially paid its way into the ACC. ESPN reported the school targeted Enfield because it wants to field a competitive team immediately upon entering the conference. Despite a lack of basketball history, the recruiting-rich Dallas area and the school’s deep pockets give it some upside.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”

Good Good Golf Founder Apologizes, Says He Hopes People ‘Move On’ 

Clark was shown shoving fellow Good Good creator Alexis Miestowski.

UEFA Takes FIFA, Kushner Company to Court Over World Cup Scheme

The battle between FIFA and UEFA is heading to court.
podcast thumbnail mobile
Front Office Sports Today

8/27/26 – NFL Pro Bowl Eliminated, Walter Not Selling Dodgers, Jordan Skips NBC

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

Gov. Landry: SEC ‘Creating a Legal Mess’ Over Athlete Eligibility

“Don’t hate the player,” the Louisiana governor said. “Hate the game.”
August 25, 2026

Ukrainian Player Leaves LSU After Kim Mulkey Signs Russian

LSU says Koval is withdrawing as a student, but transferring is tricky.
August 26, 2026

LSU, Players Gearing Up for Potential Battle With SEC

The SEC wants to block players who went pro from returning.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Dec 20, 2025; Oxford, MS, USA; Mississippi Rebels tight end Dae'Quan Wright (8) runs after a catch as Tulane Green Wave linebacker Sam Howard (15) makes the tackle during the third quarter at Vaught-Hemingway Stadium
August 25, 2026

Big Ten, SEC Ban NFL Players From Returning

Other power conferences and the American are considering the same move.
August 21, 2026

Appeals Court Pauses Fifth Year of Eligibility Order

An appeals court has yet to make a final decision.
Nov 6, 2023; Tuscaloosa, Alabama, USA; Alabama guard Kai Spears (32) a walk on guard, takes a three late in the game at Coleman Coliseum. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports
August 21, 2026

New York Times Loses $9.25M Defamation Verdict to Ex-Alabama Player

The outlet called the inaccurate report “an honest mistake.”
LSU Tigers head football coach Lane Kiffin talking with Quarterback Husan Longstreet 8 at LSU Football practice. August 18, 2026.
August 21, 2026

College Football Landscape Fueled by New Off-Field Drama

Five major storylines are shaping college football’s new business landscape.