Friday, August 7, 2026

SMU Reportedly Poaching USC Men’s Basketball Coach With ACC Move Looming

  • The Mustangs’ wealthy donors helped pave the way to a power conference.
  • The USC men’s program had a dramatic final Pac-12 season.
Kirby Lee-USA TODAY Sports

Dunk City might be heading to the Lone Star State. 

USC’s men’s basketball coach Andy Enfield is Southern Methodist’s top target ahead of its move to the Atlantic Coast Conference this coming summer, according to ESPN. College basketball analyst Jeff Goodman reported that Enfield is “expected” to sign a deal with SMU next week.

Enfield spent five years in the ACC as an assistant coach at Florida State and has familiarity with the conference’s footprint as a head coach after a stint at Florida Gulf Coast, where he took the Eagles to the Sweet 16 in 2013. Enfield took the Trojans to the Elite Eight in ’21. 

By going from Los Angeles to Dallas, Enfield makes the rare college coaching change where he gets to move from one major city to another. But the most surprising part of the move is that it could be perceived as a step down in prestige, even as the Mustangs finally get the power-conference status they’ve long coveted. USC went 15–18 in its final year in the Pac-12 despite having projected NBA draft pick Isaiah Collier and Bronny James, the son of NBA star LeBron James. Bronny brought increased media attention and spotlight to the program despite mainly playing as a reserve.

USC will join the Big Ten next season, creating increased travel as the Trojans could head as far east as New Jersey to play Rutgers during conference play, which will be an increased toll on both college athletes and their coaches. 

SMU’s travel schedule isn’t light by any means. There are ACC schools in Boston and the San Francisco Bay Area. But SMU’s central location makes its travel burden slightly lighter compared to the coastal schools. It could be another reason why Enfield would leave a brand name such as USC for an athletic department known mostly for football. 
SMU hasn’t been to the Sweet 16 since 1967, but it has a strong donor base, which essentially paid its way into the ACC. ESPN reported the school targeted Enfield because it wants to field a competitive team immediately upon entering the conference. Despite a lack of basketball history, the recruiting-rich Dallas area and the school’s deep pockets give it some upside.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Rams Juggernaut Is More Than ‘F Them Picks’

How a Super Bowl favorite was built in L.A.
President Donald Trump waves as he leaves Trump International Golf Club on March 28, 2026, in West Palm Beach, Florida.

Trump’s Growing Pro Golf Influence on Display at Bedminster

Trump Bedminster is hosting LIV Golf New York this week.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.

Money Suddenly Floods NFL’s Running Back Market

The long-overlooked position gets a big jolt of new energy. 
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.
U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.
August 5, 2026

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
Akron Zips football student-fans cheer before the game against Wyoming, Aug. 28, 2025, at InfoCision Stadium in Akron, Ohio.
August 5, 2026

Viral Akron Football Promo Attracts Celebrity Season-Ticket Buyers

Zips tickets are selling fast after a chance to play offensive coordinator.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
August 4, 2026

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.
August 3, 2026

Handful of NBA Draft Picks Could Return to College After Ruling

Four players drafted in June could return to college. 
August 3, 2026

Judge: Newly Eligible 5th Years Still Subject to Some NCAA Rules

Age, transfer, and professional limits still apply.
Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha
July 31, 2026

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.